The Japanese home appliance giant has been quietly "hiding" in China for 42 years, defeating Gree and Midea, and now has annual revenue of more than 530 billion. The Panasonic brand also occupies an important place in the domestic market. As a century-old home appliance giant, Pa

The Japanese home appliance giant has been quietly "hiding" in China for 42 years, defeating Gree and Midea, with annual revenue of more than 530 billion.

The Panasonic brand also occupies an important place in the domestic market. As a century-old home appliance giant, Panasonic has been developing in the domestic market for 40 years.

Nowadays, people's living standards have been greatly improved. Large home appliances that were once regarded as luxury goods have also entered every household. The most commonly used large home appliances include refrigerators, washing machines, etc.

Nowadays, the commonly used refrigerators are Haier , Oaks , and the washing machines are Haier, Little Swan, etc. In terms of functionality and price-performance ratio, it is not inferior to Panasonic.

Not only has Panasonic’s share in the electrical appliance market become less and less in the past decade, but its main color TV business has also suffered a complete failure. For example, the rise of domestic brands such as Changhong, Konka, Hisense , and Xohua.

The reason is nothing more than cost-effectiveness. For the same price as one Panasonic color TV, you can buy two Konkas. Consumer choice determines the final demand in the market.

So defeating the myth is very simple, that is, keep imitating and eventually surpassing it. Panasonic was once regarded as a myth in the manufacturing industry, but now it is declining.

At the end of the last century, the domestic home appliance market was not as competitive as it is now. At that time, there were many Japanese brands in the domestic home appliance market. Now, more and more Japanese brands have appeared in the domestic home appliance market. local home appliance brand.

After the rapid development of local home appliance brands, they have even entered overseas markets. The biggest advantage of local home appliance brands is their cost-effectiveness, so they can gain the favor of consumers in a short period of time and occupy a large market share in the market. It will continue to expand.

As there are more and more local home appliance brands in the country, the impact is that Japanese home appliance brands that were once very popular in the country have been losing ground, and Panasonic, the century-old Japanese home appliance giant, is also one of them. one.

In 1918, Panasonic Electric was established. In other words, Panasonic Electric has developed for a hundred years. Speaking of the founder of Panasonic Electric, Konosuke Matsushita, who was once called the god of management by many consumers in Japan, Panasonic Originally it was just a workshop with the production of light bulb sockets as its core business. Later, as the business scale gradually expanded, it also began to develop into fighter jets, radios, etc.

In 1952, Panasonic and Philips reached a sense of cooperation and began to officially enter the field of electrical appliances. When Panasonic entered the domestic market, it was in 1978. The number of companies that Panasonic invested in the domestic market reached There are more than 80 companies, and the total number of Panasonic employees is nearly 100,000. From this point of view, Panasonic's development potential in the domestic market cannot be underestimated.

When Panasonic was at its peak of development, it was once included in the list of the Fortune 500. At that time, it was ranked 26th. However, Panasonic is now ranked 114th among the Fortune 500. The main reason for Panasonic's decline in ranking is , because the development of domestic home appliance brands has further squeezed Panasonic's development in the domestic home appliance market, and even divided Panasonic's market share.

In terms of global home appliance market share rankings, Panasonic can only rank fifth, which means it is left behind by Haier and Midea. In the home appliance market in the Asia-Pacific region, Panasonic's ranking is also the same. Not ideal.

Haier is very popular in overseas markets, especially in the Asia-Pacific and North American markets, and is basically in the leading position in the industry. However, in terms of its ability to attract money, Haier and Midea have a market share of

In fact This is a natural phenomenon of market competition. China's manufacturing industry is rising, coupled with the country's strong support for domestic brands.

In contrast, if consumers are allowed to choose, most consumers will choose national brands. This is mainly based on two points:

First, after-sales service, the services of national brands are quite in place.

The second is patriotism. Today, people born in the 1980s, 1990s and even those born in the 2000s are becoming the main consumers. Young people in these three eras grew up reading history books and do not recognize products made in Japan that much.

Some netizens believe: We deify Made in Japan, but in fact we should be more culturally confident. Made in China is becoming a trend. Looking at the world today, MADEiNCHiNA can be found everywhere.

Have you ever bought Panasonic? Comparing to domestic brands, if it is the same as above, please comment.