"Curlable" laser TV is here. On September 16, at the 3rd Global Laser Display Technology and Industry Forum, Hisense released the world's first curled screen laser TV. This new form of TV, which can be rolled up and takes up less space, opens up a new selling point. While it is expected to promote the popularization of the new technology of laser TV to the market, it also opens up the ubiquitous application scenarios of laser display.
Civilian field: Laser TV "flies into the homes of ordinary people"
"Under the market demand for large-screen consumption upgrades and personalized home decoration customization, rollable products will be a major trend pursued by the display industry in the future Compared with OLED, MiniLED and other technologies, laser display technology has the advantages of high flexibility of the screen film and strong reliability of repeated curling. It is currently the best technology route that can realize the innovation of the rollable display form." Hisense Laser Display Co., Ltd. Said Dr. Liu Xianrong, the manager and chief scientist.
To accelerate the popularization of new display technology, on the one hand, the technology must be iteratively updated, and on the other hand, the cost must be reduced quickly. Vice President of Hisense Group Holding Company and President of Hisense Video Yu Zhitao revealed at the forum that in 2022, Hisense Laser TV’s 8K, rollable screen, and commercial splicing products will be on the market. By 2024, the living room laser TV will be available. The cost reduction of will reach 40%, and the volume of the host is only half of the current volume.
In addition, he also predicts that the annual sales of domestic laser TVs will exceed 1 million units in the next three years, and the laserization of ultra-large screens and micro-projectors will become a trend. In the future, laser TVs will also enter new application areas such as vehicles and holographic displays.
Laser TV is flying into the homes of ordinary people with a new species and new force. Aowei cloud network data shows,From 2015 to 2020, the annual compound growth rate of laser TV reached 181%. In the first half of 2021, the shipment of laser display products (laser projection and TV projection) in Mainland China reached 234,000 units, a year-on-year increase of 74%. This is in sharp contrast to the trend of color TV sales falling into the "new freezing point" in recent years.
Commercial field: Laser display "hangs the clouds and sails directly to the sea"
Liu Xianrong also said that in addition to the civilian field, laser display has a promising future in the commercial field. First, with the development of laser technology, commercial laser projection displays can obtain better brightness and lower power consumption; secondly, indoor scenes such as restaurants, art galleries, and training rooms have begun to use laser displays to create atmospheres more and more ; In addition, car display applications such as popular car displays have also achieved rapid development.
China Electronic Video Industry Association Executive Secretary Peng Jianfeng also believes that because laser display is a borderless display, it is particularly suitable for specific scenes, such as cultural tourism, museums and other new display scenes. "Now you can see that digital museum projects are being done in various places, including the transformation of old factory buildings into art spaces, etc. In fact, these fields will require a large number of laser displays to solve the bottleneck of LCD splicing. Therefore, it is foreseeable that these fields will be in the future. There has been a relatively large demand explosion."
According to reports, in May this year, laser display has been included in the "14th Five-Year Plan" key special projects such as "New Display and Strategic Electronic Materials" by the Ministry of Science and Technology, together with the third-generation semiconductors. middle.
"For display, laser technology itself is a future-oriented technology. Over the past ten years, its technical route has become clearer and clearer. It can subvert existing application scenarios and has the opportunity to become a leader in various display technology routes. More advantageous technology." said Gao Yuling, vice president of Hisense Electronic Information Group.
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-