Starting from September 19th, Mengjie, which focuses on high-quality bedding products for 65 years, will open new and upgraded 21 flagship stores with a total of 18,000 square meters in the whole province. Customers from all over the country have come to the store. Onlookers" Mengjie high-end exquisite flagship store has become a "hot spot" this Mid-Autumn Festival holiday.
In the tourist season, Mengjie flagship store has formed such a hot atmosphere. What is the magic of this high-end bedding brand with a 65-year history of ?
How can continue for 12 consecutive years? leads the country in sales of high-end bedding products?
21 flagships have opened high-end upgrades
Entering Mengjie’s newly upgraded flagship store is like walking into a stylish, artistic, and modern castle: nearly a thousand square meters, two-story double-story exhibition area, endless Show its demeanor and quality...
Wandering in the Mengjie flagship store, the top modern light luxury style design, the trend-leading fashion dynamic, full of the deep style and grand temperament of the space.
In such a high-end and luxurious shopping space, touch the high-end exquisite bedding, feel the ultimate delicacy and silkiness, and enjoy an unprecedented physical and mental experience!
21 stores
△Mengjie 21 high-end flagship stores opened across the province
Based on the image of the past stores, Mengjie flagship store's space design, lighting design, scene design, display layout, main has fully upgraded its color tone, new logo, etc. Strong2strong has used its unique ingenuity to harvest customers' sincere praise and start a beautiful journey of high-end strategic transformation.
In the Mengjie flagship store,Each piece of high-end bedding attracts the attention of customers present with its superb quality.
A series of Chinese masterpieces are on display. Mengjie teamed up with , Jiangsu embroidery, master Yao Jianping, and Xiangxiu artist Liu Jianxin. It took 365 days to design and select materials, 13 months of hand-made, restart The beauty of tradition.
Among them, 1.68 million [Taiping Prosperity] Golden Dragon took off, majestic and magnificent, which aroused frequent admiration from consumers.
Taiping Prosperity Series
and Mengjie's "highest-end" goose down duvet tour exhibition are also worth seeing. It uses Icelandic goose duck on the chest, underarms, and pecked down soft down. The down output accounts for 0.0004% of the world's down output. is known as "the diamond in down" .
Goose Eiderdown Quilt
△Mengjie "The Most Expensive" Goose Eiderdown Quilt
Five partitions, immersive experience
Mengjie stores are fully upgraded, creating a high-end and sophisticated overall image and building home aesthetics Art Space aims to provide consumers with a higher-end and more comfortable shopping experience, while sharing the story of Mengjie's high-end bedding with consumers.
Mengjie high-end flagship store is divided into five major areas, wedding products area, core products area, full range of kits area, children's products area, and member experience area.
Walking into the Mengjie flagship store is like walking into the "museum" of bedding products. Compared with traditional bedding stores, the immersive experience brought by the Mengjie flagship store has become a major reason for consumers.
real shot picture
△Mengjie flagship store
wedding product area A collection of Chinese and Western styles,Exquisite bedding products are presented with the help of traditional craftsmanship, manual engraving, and royal raw materials.
This year, has joined hands with non-genetic inheritors and former LV designers to jointly launch the Chinese and Western Wedding·Master Collection series.
of which Chinese [Cuixiangsi] was developed by intangible heritage master , which took 126 hours of hand-embroidered version , inspired by the ancient phoenix crown using and dot cui craftsmanship with the fine embroidery of Hunan embroidery Method and different emerald embroidery thread restore the gorgeousness and wealth of dot emerald craftsmanship.
Mengjie Wedding Series [Cui Acacia]
The kingfisher pattern and pattern were collected in Hunan Embroidery Museum in May 2021.
[Mengjie Chinese and Western Wedding·Master Collection Series] Cuixiangsi
and [Love Ceremony] is designed by former LV co-designer is inspired by elements such as rose lily of the valley crown, etc. It means happiness and happiness.
Wedding Series
△Mengjie Wedding Series [Love Ceremony]
The core product area uses the natural technology sense display style to analyze the inherent high quality of the products and face consumers’ inquiries.
[Same model as spokesperson] Pure color duvet
core product area
core product area of Mengjie flagship store
full range of suite areaHigh luxury style, light luxury style, simple style, new American style, new Chinese style, etc. multiple styles allow consumers to experience the exquisite atmosphere of high-end bedding immersively.
full series
△full series kit area display
children's product area childlike display, presenting a childlike, innocent and imaginative space for children.
Children's product area of Mengjie flagship store
Member experience area Mengjie has set up a special member experience area in the flagship store. Through 's personalized service and artistic design , it deepens the brand's high-end label.
Mengjie flagship store member experience area
At the same time, Mengjie's four major services have also achieved specialization, high-end and standardization.
Fu Niang Service provides wedding room decoration and storage services for newlyweds. Meng Jie Fu Niang is a blessed person (parents are alive, husband and wife are in love, both children and daughters, happy family), and they have undergone strict screening, professional assessment, and licensing Certified Mengjie people.
has served tens of thousands of newcomers including Wu Minxia couple, Yang Shuo couple and many other celebrities, , with profound meaning.
Mengjie Fu Niang Service
Seven Stars care is to meet customers' maintenance needs for high-end bedding, clothing and luxury products. The high-end bedding care standard is equivalent to Hermès , LV, CHANEL and other luxury products wash and care standards, prolongs the service life of the product and establishes a high-end benchmark in the care industry .
Mengjie Seven Stars Care
In addition, professional home furnishing consultant provides bedding matching suggestions according to the customer's house furnishing style, fully presenting high-end style.
Holds high-end salons, art appreciation, large-scale brand events, high-end bedding knowledge sharing salons and other activities from time to time to share exquisite lifestyles and are highly sought after by consumers.
Mengjie High-end Salon
As consumption upgrades, for consumers, product value lies in quality.
Mengjie started in 1956. is one of the oldest bedding brands. After 65 years of 's accumulation, 100% selected global materials and designs, and has won 729 items in total Patented , and took the lead in obtaining the quality certification of products from the seven global countries, including Germany, the United Kingdom, and Switzerland.
also hired former LV designer Vincent Du Sartel to join Mengjie as the creative director of Mengjie Global Bedding R&D Center (Paris, France), and boldly innovating in design, naturally becoming the consumer's preferred high-end bedding brand .
Mengjie’s 21 flagship stores are opening one after another across the province. The immersive experience of high-end bedding is worth seeing!
*This article is business information
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Reviewer丨Ye Na, Wang Chen, Li Dun
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