Leju Finance, Fu Kui From Shanghai
Due to the excessive release of formaldehyde, Jinkeer (Shanghai) Bedding Co., Ltd. (“Jinkeer”) was pushed to the forefront of public opinion.
A few days ago, Shenzhen Market Supervision Bureau inspected 170 batches of products sold by 81 companies and found that there were 4 batches of unqualified furniture samples, and the discovery rate of unqualified products was 2.4%. These 4 batches of unqualified furniture items are mainly due to excessive formaldehyde emission. Among the unqualified 4 batches of furniture, there is Jin Keer.
In addition, Leju Finance found that Jin Keer was repeatedly accused of false propaganda, and in 2016, he was also administratively punished for false propaganda.
trapped in the formaldehyde over-standard gate
has excessive formaldehyde emission. The relevant person in charge of Jinkeer China said that this product was not produced by Jinkeer itself, but was a previous OEM (on behalf of processing) product, which has been off the shelves for a year. This product complies with the national standard, but does not meet the higher Shenzhen standard. In 2020, all products have been recovered and produced by ourselves.
In addition, in January of this year, the Shanghai Consumer Rights Protection Commission announced the results of a comparative test of 20 spring soft mattress samples. Among them, the "Jin Keer" brand bed sold by Jinkeer (Shanghai) Bedding Co., Ltd. Pad (specification model: Meiyu, 1800mm×2000mm×270mm), its price is 6309 yuan, and the formaldehyde emission is the highest, which is 0.048 mg/m2·h. According to the standard requirements, the formaldehyde emission of the mattress should be less than or equal to 0.05mg/m2·h. In addition to being exposed to excessive formaldehyde in
, Jin Keer has also been repeatedly complained for false propaganda.
Leju Finance learned from the black cat complaint that on March 15 this year, the number 17352576673 consumer complaint claimed that the Jinkeer era home store deceived consumers with false propaganda. , the outside shoe cabinet board cannot be installed and used, and neither Taobao Tmall nor the seller will handle it."
is no coincidence. On January 13 this year, the number 17351928654 complained, "The Jinkeer mattress purchased on Taobao platform was half price during the event, but the seller refused to acknowledge the content of the event after sending it out. After the complaint was dealt with, it was judged not to be established. "
Earlier, Jin Ke'er was administratively punished for false propaganda. The company's investigation showed that on March 28, 2016, the Shanghai Songjiang District Market Supervision and Administration Bureau imposed an administrative penalty on Jin Ke'er. The reason is to use advertisements to falsely advertise goods or services, deceive and mislead consumers; operators use advertisements or other methods to mislead people about the quality, production ingredients, performance, use, producer, expiration date, place of origin, etc. False propaganda. Jin Keer was fined 90,000 yuan and ordered to stop publishing.
Controlling or reselling
Jin Keer is currently 100% controlled by Hong Kong Chuanghai International Co., Ltd. Since its establishment, Jin Keer's controlling interest has gone through Several changes have taken place.
In August 2014, CITIC Capital announced the acquisition of a controlling stake in Jin Keer, which was completed by CITIC Capital China M&A Fund No. 2. Two years later, in November 2016, the international investment fund Anhong Capital returned to CITIC Capital won the controlling stake of Jin Keer.
And the equity of Jin Keer may change again. In February this year, it was reported that Jin Keer may merge with Serta-Simmons (China), Jin Keer bed The actual controller of the mattress (China), the American private equity investment firm Advent International, is under consideration.
And the merger of the two may directly sell the Jinkeer mattress (China), an industry insider It was revealed that Anhong Capital's quotation for Jinkeer Mattress (China) was about US$1 billion.
Anhong Capital once said that after the merger of the two, all specific business departments will be retained, and there will be no large-scale Consolidation of divisions and layoffs.The idea is still in its early stages, and subsequent companies will adjust plans on a case-by-case basis.