A certain brand of air purifier
The current COVID-19 epidemic continues to spread around the world, and the virus continues to mutate. The domestic epidemic is in a stage of rapid rise. In the future, various places will gradually usher in the peak of the epidemic. "Home epidemic prevention" has also become an issue that more people need to consider. Coupled with the recent cold wave to promote cooling in many places, most parts of my country have entered the flu season, and the public's demand for sterilization and antibacterial products continues to grow. Among them, home appliance categories such as "air purifiers" and "air sterilizers" have gradually entered people's field of vision. On search engines, the search index for the keyword "air sterilizer" has also been rising rapidly since early December. Data show that as of December 26, the "air disinfection machine" Baidu information index has increased by 7830% year-on-year in the past 30 days, and has increased by 358% month-on-month. What is the current sales situation of air disinfection machines? Is it safe to use? What should you pay attention to? In order to understand the current sales situation of air disinfection machines, the reporter interviewed relevant brands and industry figures. Text and Photos/Guangzhou Daily All-Media Reporters Xu Xiaofang and Wen Jing Air disinfection machines are out of stock, and companies have responded to step up production. "Disinfection appliances are indeed more popular recently, and many previous stocks are now out of stock." The reporter learned from the person in charge of the Guangzhou region of Gree Electric that many channel vendors are already ordering a new batch of goods, but according to reports, "it is estimated that it will not arrive until early January, and it may not be enough." At the same time, Midea, another home appliance giant, also said that its air purification and disinfection machine has been "sold out" and is still working overtime for production. "Sales have surged recently and supply exceeds demand," a Midea official told reporters that its production lines are currently working intensively to produce relevant categories to ensure "100% direct delivery off the production line." The reporter logged into the relevant e-commerce platform to search and found that the search terms were associated with a variety of products. Some were named "disinfection air purifiers", some were "air purifiers", and some claimed to be "medical grade" and "health commission registered" air disinfection machines, with prices ranging from tens of Prices range from 10,000 yuan to tens of thousands of yuan, and the brands include Xiaomi , Gree , Sharp , Midea, Huawei and other consumer electronics brands that are familiar to consumers, as well as specialized air disinfection machine brands such as Medical Core. According to relevant industry insiders, unlike air purifiers, air disinfectors must be reviewed and registered by the National Health Commission, adopt disinfection-level sterilization standards, and have a death rate of more than 90% of natural air bacteria, and their manufacturers must obtain a disinfection product manufacturing enterprise health license . Emphasis on safety? The new products are mostly called "non-UV products". As household disinfection has become a part of daily life, traditional air disinfection machines have low disinfection rates and long disinfection times. Most of them use ozone , ultraviolet light and other forms for air disinfection. Issues that can easily cause harm to the human body have also received attention. The reporter noticed that the safety of use is emphasized in the introduction of some air disinfection machines. The person in charge of Gree Electric Appliances said that the most popular brand of Gree Electric is a disinfectant making machine. This machine only requires pure water and salt and can prepare 300 ml of sodium hypochlorite solution by plugging in electricity. "Our product is not ultraviolet, it is relatively safe, and it absorbs chlorine during preparation and does not discharge it to avoid odors in the air. It is non-toxic and harmless after use, and has no chemical residues." The Gree brand claims that its disinfectant manufacturing machine product is mild and non-irritating. It is not as flammable as alcohol or as corrosive as disinfectant, and can build a professional-grade safe air barrier. In addition, an air purification and disinfection machine from Midea stated that it uses air disinfection technology and is equipped with a filter through a composite air and surface disinfection system to achieve double disinfection of "air" + "surface" with " plasma + hypochlorous acid ". It is worth noting that these brands also claim to have test reports from relevant departments as proof that they can disinfect viruses and ensure a safe and healthy air environment.Lu Jianguo, deputy chief engineer of the China Household Appliances Research Institute and the setter of new standards for air purifiers, emphasized that when choosing an air disinfection machine, you must choose a regular brand company, and you need to focus on confirming the inspection report issued by the regular testing agency and the test results of the killing of bacteria and virus rate on the inspection report. In the past week, sales of germicidal lamps and have increased 30 times, and sales of sterilizing bathroom heaters have doubled. According to online monitoring data from AVC, during the "Double 11" promotion in 2022, while purifiers are declining, the subcategory of air disinfectors has risen and gradually heated up. During the "Double 11" promotion period, the proportion of online disinfection machines and increased to 4.6%, and the proportion has increased for three consecutive years. It is worth mentioning that consumption data from Jingdong shows that not only categories such as air purifiers and air disinfectors have attracted much attention, but also categories such as germicidal lamps suitable for home space disinfection, bathroom heaters that can sterilize, and smart toilets have experienced rapid growth in search volume and transaction volume. Among them, the germicidal lamp category has increased by more than 30 times year-on-year in the past week, and many brands such as Panasonic and Philips have been sold out. Among them, Beijing, Shanghai, and Guangzhou are the top 3 best-selling areas, with Beijing and Shanghai accounting for more than 10%. The category of sterilizing bath heaters with sterilizing functions has increased by more than 100% year-on-year in the past week. Among them, Shanghai, Chengdu, and Guangzhou are the top 3 best-selling areas, of which Shanghai accounts for 6%. In addition, Guangbai Supermarket, a subsidiary of Lingnan Business Travel Group, also stated that the demand for household cleaning has increased significantly recently, and has doubled compared to . Among them, the sales of Dettol , Velox and other disinfection and cleaning product brands top the list, and cleaning appliances and disposable supplies have also increased by 1 to 3 times.
