"Add some prosperity to your home in the New Year, take good care of your family and you will be prosperous!" On December 23, 2022, with the release of an animated video clip filled with the New Year atmosphere, China's leading home furnishing brand Gujia Home and the national fast-moving snack snack brand Want Want officially announced their joint name. After the official announcement, the two parties will launch a series of co-branded products with cross-border designs, create a joint pop-up store "Gu Family Prosperity House", and shoot a New Year emotional brand film. Before and after the 2023 Spring Festival, they will use interesting and informative gifts to send "prosperity" to their new homes in the New Year.
Gujia Home x Want Want co-branded products are on sale to give "Wang" in the New Year
In the animated video clip, amid the cheerful sound of gongs and drums, Gu Jia Home's mascot Gu Jia Niu and Want Want's cartoon image Wangzi give out joint gifts together. In this joint venture, Gujia Home Furnishing and Want Want launched three joint cross-border design products, namely the Laibei sofa chair, the cake table and the lazy artifact QQ lying, which are inspired by Want Want's classic products senbei and snow cake QQ candy, and are specially designed to meet the home needs of young people.
Liftback sofa chair is a folding sofa designed in the shape of Wangwang senbei . The name is a homophone, which means "the grown up senbei will help you lift your back". This sofa chair adds entertainment to its functionality. It has 5 levels of backrest adjustment for stable support. You can sit or lie down as you like. You can "see the world from a different angle" at any time, which is full of fun. The school cake table is a storage table with a round tabletop in the shape of a snow cake and a storage basket. It can be used as a table or a chair, and can be used for "everything", which is very suitable for young people's living habits. QQ is a lazy sofa that can be worn on the body. It is filled with PP cotton and and is wrapped in a 360-degree direction, providing a more considerate sense of security than your boyfriend. Fluffy and soft texture, nice and warm. The pink peach flavor has a romantic and warm shape, while the bright yellow pineapple flavor has a fresh and pleasing shape. Available in three sizes, it is a perfect new home internet celebrity artifact.
"Gujia Wangshiwu" opens the new year to "prosperity"
With the launch of the co-branded series of products, Gujia Home Furnishing's co-branded Wangwang pop-up store "Gujia Wangshiwu" will also be launched in Xiyintai City on December 27. With a yearning living space full of whimsical ideas, users are invited to gather and make "prosperous" things happen together.
"Gu Family Prosperity House" integrates the three attributes of gathering and interaction, internet celebrity check-in, and product display. It adopts the shape of a furry Gu Family cow with fun and bright colors. At the end of 2022 and the beginning of 2023, this special season of looking forward to a new future will convey a fairy-tale-like feeling full of warmth, hope and love, and send New Year's blessings to "prosperity".
National brands join hands to promote brand rejuvenation
Wangwang, who carries the childhood memories of the post-80s and 90s generation, can be described as a "classic Internet celebrity" in fast-moving consumer goods, and is also a "co-branded master" who constantly refreshes the screen in the Z era, from the trendy brand TYAKASHA, the cosmetics brand Nature Hall, the milk tea brand Naiyuki to the celebrity Wang Jiaer's personal brand TEAM WANG, and then NetEase Cloud Music, Wangwang's co-branded IP has always been active in the focus of young people's attention.
Along with the changes in Chinese people’s home lifestyle after the reform and opening up, Gujia Home Furnishing Co., Ltd. is a “new Internet celebrity” that breaks out of the industry. Since the brand rejuvenation, Gujia Home Furnishing has comprehensively built its brand around rejuvenation, proposed a new SLOGAN of "The longing for life in Gujia", updated products, changed spokespersons, and created a popular IP for social marketing that has been frequently searched for, and has performed well on the track of "rejuvenation". Gujia Home Furnishing is not inferior in terms of cross-border joint branding. Since 2022, it has jointly launched blind boxes with Hermès , launched cute products with National Games Tiantianai Elimination, and continued to write a new chapter in the story with little prince ... It is the "co-branded master" in the home furnishing industry.
The two joint brands, each of which has achieved "national brands" in the exploration of brand rejuvenation, are full of expectations.Judging from the official announcement, the novel and interesting products and touching pop-up, as well as the image and blessing of "a prosperous home in the new year" conveyed by it, have shown the spark of innovation between the two parties. In the next more than one month, we are looking forward to what kind of fun and "prosperity" Gujia Home Furnishing and Want Want will bring to everyone.
