According to statistics from the National Household Appliances Industry Information Center: Between 2021 and the first half of 2022, the market share and retail volume of offline fresh air air conditioners will continue to rise. After domestic sales of air conditioners recover, the market size of fresh air air conditioners is expected to exceed 10 billion yuan!
The fresh air air conditioner category is rapidly becoming the mainstream of the home appliance industry. However, doubts have never disappeared. Some people believe that fresh air air conditioners are just an IQ tax in name only. The other side holds the opposite opinion and believes that fresh air air conditioners are a good thing for home. Which statement is more reliable?
Before discussing this issue, we must understand one truth: demand determines the market. The popularity of fresh air air conditioners is essentially caused by people's increasing demand for healthy living and healthy air. It is no accident that so many home appliance brands have entered the field of fresh air air conditioners.
As for the term "IQ tax", it is mostly due to the wrong selection of fresh air air conditioning products, which greatly reduces the experience. The most critical criterion for an excellent fresh air air conditioner product is the fresh air volume. A large fresh air volume can bring a more efficient ventilation experience and make the body feel more comfortable, so it is worth purchasing.
Recently, TCL Air Conditioning held a new product launch conference and launched the third-generation fresh air air conditioner "TCL Fresh Air Air Conditioner Little Blue Wing III", which once again refreshed the industry's understanding of "fresh air ventilation".
Previously, TCL air conditioners have successively launched two fresh air air conditioning products. The first generation focuses on "30m³/h fresh air volume + no need for secondary wall drilling", emphasizing the convenient installation and comfortable experience of the product; the second generation is based on "60m³/h fresh air volume + no secondary wall drilling", adding "real-time display of air quality" to further enhance the user experience and create a more humane fresh air scene experience.
This time, TCL Fresh Air Air Conditioner Little Blue Wing III has received a comprehensive upgrade. It not only continues the previous advantages of large fresh air volume, no need to drill holes in the wall, and real-time display of air quality, but also adds new functional points such as "two-way fresh air replacement", "3D self-cleaning", and "filter life reminder" to further meet the multi-level and full-scenario use needs of users at night, breaking through the industry ceiling!
TCL fresh air air conditioner Xiaolanyi III pioneered breathable fresh air technology and developed four modes of "breathing, fresh air, emission, and purification" to meet user needs in different scenarios. The most basic fresh air can introduce outdoor fresh air to increase oxygenation and improve the indoor air environment with a fresh air volume of 60m³/h. In contrast, in the exhaust mode, TCL Fresh Air Air Conditioner Little Blue Wing III will discharge indoor stale air at a rate of 30m³/h.
In certain scenarios, such as pollen season and sandy weather when the outdoor air is poor, the purification mode can be activated to draw in, purify, and discharge indoor air without exchanging air with the outside world, minimizing environmental impact.
In terms of real-time display of air quality, TCL Fresh Air Air Conditioner Little Blue Wing III has added smart filter element reminders, power display, and can actively generate fresh air reports using a mobile APP, further implementing the core concept of TCL air conditioners of "good air, visible".
In addition, the new 3D self-cleaning feature of TCL Fresh Air Air Conditioner Little Blue Wing III is also a highlight. In response to the problem of dust and stain accumulation after long-term use of air conditioners, TCL Fresh Air Air Conditioner Little Blue Wing III has three major functions: "fresh air duct self-cleaning", "quadruple purification" and "internal and external smart cleaning" to provide one-click cleaning from the body to the ducts, reducing the problem of "compromising" the fresh air effect caused by dust accumulation.
TCL Fresh Air Air Conditioner Little Blue Wing III mainly covers four major groups of people in terms of scope of use: maternal and infant groups, pet raising groups, home decoration groups, and sleeping groups.
Mothers and babies have high requirements for indoor air quality, and efficient two-way fresh air replacement and powerful fresh air filtration/purification can effectively keep indoor air fresh and protect the healthy growth of children.
The pain points of pet owners are very obvious: pet hair escapes, and indoor air contains more impurities, which can easily cause allergies. The effect of fresh air on indoor and outdoor air can effectively improve indoor air quality.
Home decoration people mainly have problems with odor and material pollution. Fresh air ventilation can quickly discharge indoor stale air and introduce outdoor oxygen-rich air to meet people's health needs.
The sleeping crowd is mainly urban white-collar workers, insomniacs, etc. In winter, when it is cold outside and the doors and windows are closed at night, the fresh air air conditioner continues to conduct indoor and outdoor air convection to improve sleep quality and allow users to sleep more soundly!
To sum up, fresh air air conditioners are not an "IQ tax". High-quality products such as TCL Fresh Air Air Conditioner Little Blue Wing III can indeed bring users a rich functional experience and greatly improve indoor air quality. They are rare good things for home!
