New species explosion 2022, Wu Sheng releases new species predictions on the spot - the digital process focuses on details, allowing the blind spots, shortcomings and weaknesses of a specific space to become the highlights of the new lifestyle. Focusing on the "new corner", LAUNCH first launch and JD Home Appliances jointly proposed topics, focusing on the trends of the small home appliance industry and key new products of the year, planning and producing the joint special issue of "LAUNCH first launch: New corner", to gain insight into the solution innovation of small home appliances, see the progress of small but specific experiences, how to renew the hidden corners of life, and shine into the sea of stars in the better life in the digital era.
● "LAUNCH First Release: New Corner" cover
01 Concept First Release: New Corner DAILY IDEAL
All Things Internet of Things Continuous evolution, mutations and flow of lifestyles, let consumers re-name "home". Home in the physical sense gains more attention and takes up more value from function to emotion.
, constantly growing in ingentiation and emerging new inspirations. Those corners weaving of inspiration allow home and daily life to slowly return to their ideal prototypes.
new corner, ideal daily
"corner", refers to space and needs that have been ignored and forgotten in the past, but have always existed in hidden details. With the focus of the digitalization process, the blind spots, shortcomings and weaknesses of specific spaces have gradually become the highlights and advantages of the new lifestyle:
From the trunk of the "camping solution" to the "one-square-meter gym" balcony, a family "wild tour" has been launched; from the desk of the "one-stop charging solution" to the "one-click new" whole-house cleaning system, "lazy" (the pursuit of a better life) is always the core driving force for human progress, and digital life is more comfortable.
When more and more things can be done at home, one person can do it. "Home" has gradually evolved into a breakthrough in the traditional space settings for sleep, diet and gatherings, carrying more new scene functions for personal enjoyment.
Home office and family productivity redistribute the total time of the family, and the traditional "work-life" dual-line system has been broken and integrated. Every space that was overlooked in the past was reconstructed and activated. The new corner of awakening, with the blessing of digitalization, gradually transforms daily life into its ideal appearance.
As Marquez said, "Life is not about how many days you live, but how many days you remember." The timeless moment in memory will be the best annotation for your ideal daily life.
small household appliances, the creativity in the new corner
With the "small household appliances", it has been noticed by more consumers. Space and time have never been thought and designed in a granular way like today. The new effective time activated by a specific scenario and the awakened "hidden corner" have become the most important valuation standard and scenario value of the business.
"New Corner" is an expression of a more attitude towards life, giving individuals more new "meaning time". The meaning of enjoying cooking is carried out by the smart oven and air fryer ; the meaning of health in details is realized by the water purifier and air purifier; the meaning of cleanliness is reached by the sweeping robot and floor scrubber ... The little luck of this era is the starry sea that can be responsibilities.
Lifestyle-led innovation is in line with consumer spirit and technological innovation. Excellent creativity revolves around three points: aesthetic contemporaryity, scene flexibility, and demand individuality. Defining the evolution of home appliances from a lifestyle perspective is often manifested in the application of new technologies, the intention to design, and category innovations to meet real small needs.
Cleaning, air, drinking water... The ultimate detailed scene deserves a more personalized solution. These "small is big" home appliance proposals focus on one small issue after another, closely related to each individual's daily life, and support our three meals a day and four seasons. Creative home appliances fill the gap between reality and ideal life, allowing us to get infinitely close to our daily ideals.
02 First release list: Top ten cases of "scene innovation" for small household appliances
LAUNCH first launch and JD Home Appliances jointly conducted a comprehensive study of 2022 JD small household appliances new products, and jointly launched the "Top Ten cases of small household appliances scenario innovation". The list is based on "scenario innovation".Based on the insights of "people" needs, a method system for scene innovation is formed through new lifestyles, new technologies, and new concepts. The "small" of small appliances brings the scene to the extreme, creates value in a small space, and rejuvenates life with "new corners".
▍01 Keywords: Reshape the meaning of time
Reason for being on the list: It is not just a replacement for housework pressure, Ecovas proposes "let robots serve everyone", which is a new life possibility after releasing time. Technology empowers life, leaving a scale of meaning in the passage of time.
on the list product:
Ecovas X1 PRO OMNI sweeping robot
Ecovas Z1 Air purifier
▍02 Keywords: Full-scene intelligence
on the list Reasons for being on the list: floor cleaning, vacuuming, cooking, purification... Every family small problem is a real scene that can be in-depth. From accurately defining the segmented scene to evolving the full-process intelligence of each segmented scene, Tianke's brand matrix strategy gives the best practice of "full-scene intelligence".
on the list product:
Tiankefuwan Station Smart Floor Scrubber
Tiankewowan3.0 Smart Food Machine
▍03 Keywords: "Medical + Consumption" scenario development
Tiankewowan Reason for the list: It is not a home solution to simplify the experience, but a decentralization of biotechnology capabilities to solve the more daily problems and pain points of professional-grade skin care. Yameng represents the daily imagination of the application scenario of "medical + consumption".
on the list product:
Yameng ACE fifth-generation gold five-ring radio frequency instrument
▍04 Keywords: Professionalism
on the list Reasons for being on the list: Today's consumption is essentially consumer cognition, knowledge and professionalism. Faced with more rational consumers, Orle B provides a new round of dental health proposals for electric toothbrushes with professionalism that penetrates into every detail.
on the list product:
OleBiO5 whitening brush
▍05 Keywords: Brand personalization
on the list Reason: Co-brand planning is not only the user strategy of content marketing, but also establishes the optimal solution to the collaboration between product strength and IP value. The joint plan of Borang and Honor of Kings integrates product spirit and game love, giving Bolang a brand personality that is more Z-generation attitude.
on the list product:
Borang King of Glory co-branded electric shaver
● Top ten cases of innovation in small household appliance scenes
▍06 Keywords: Granular scene
on the list Reason for being on the list: The increasingly in-depth digital lifestyle has given birth to a new concept brand with more scene segmentation. Zhuimi focuses on the granular scenes of hair care, from drying hair to rapid hair drying, from blowing to blowing hair plus hair care, a high-speed blowing machine defines a new category of hair blowing.
on the list product:
ZimiShaoguang high-speed hair dryer
▍07 Keywords: Fusion experience
on the list Reasons: Starfish chassis is the product patent of Philips , which does not need to be turned on and retain the original flavor of the ingredients. The unique design of starfish chassis is also very recognizable. At the same time, the visual window not only cooks with freedom, but also represents the inherent meaning of "transparency opportunity" - every step related to user experience should be 100% transparent. Every step of Philips product innovation is an experience upgrade that integrates multiple feelings.
on the list product:
Philips Starfish Series Visual Air Fryer
▍08 Keywords: Extreme Technology Drive
on the list Reasons: The Nine Sun Space Series, let space-level applications enter the daily life, and let the ultimate spirit of technology become specific. Every key scenario that allows the experience to be closed is the starting point for category innovation.
on the list product:
Jiuyang Space Series Air Fryer
Jiuyang Space Series No Washing Wall Breaking Machine
▍09 Keywords: New Intelligent Standard
on the list Reasons: The experience upgrade promoted by intelligence is an intelligent integration to solve pain points, and it is also the intelligent minimalist version of the user interface. Midea Baize Water Purifier PRO uses a smart faucet to refresh the new standards of drinking water experience. Not only smooth, but also minimalist.
on the list product:
Midea Baize Water Purifier 1000G PRO
▍10 Keywords: Air Business
on the list Reasons: In the post-epidemic era, the demand for deepening and refining air solutions has never stopped, and it has also promoted "air" to become a business proposition that cannot be ignored. As a leading brand, Xiaomi has continuously made the uncertainty of air problems determined through repeated product iterations, and has also continuously stirred up more scenario opportunities for air business.
on the list product:
m home full-effect air purifier Ultra
● Top ten cases of innovation in small household appliances scene
12.12 JD Small Home Appliances Annual New Product Awards
"Official Account of Scene Laboratory, Wu Sheng and the research team brought the latest research results of scenes and new species. Scene Laboratory is a brand strategic service agency featuring scene methods, providing innovative consulting services such as scene research, brand strategy, topic design, potential energy communication, etc. "
Based on the insights of "people" needs, a method system for scene innovation is formed through new lifestyles, new technologies, and new concepts. The "small" of small appliances brings the scene to the extreme, creates value in a small space, and rejuvenates life with "new corners".▍01 Keywords: Reshape the meaning of time
Reason for being on the list: It is not just a replacement for housework pressure, Ecovas proposes "let robots serve everyone", which is a new life possibility after releasing time. Technology empowers life, leaving a scale of meaning in the passage of time.
on the list product:
Ecovas X1 PRO OMNI sweeping robot
Ecovas Z1 Air purifier
▍02 Keywords: Full-scene intelligence
on the list Reasons for being on the list: floor cleaning, vacuuming, cooking, purification... Every family small problem is a real scene that can be in-depth. From accurately defining the segmented scene to evolving the full-process intelligence of each segmented scene, Tianke's brand matrix strategy gives the best practice of "full-scene intelligence".
on the list product:
Tiankefuwan Station Smart Floor Scrubber
Tiankewowan3.0 Smart Food Machine
▍03 Keywords: "Medical + Consumption" scenario development
Tiankewowan Reason for the list: It is not a home solution to simplify the experience, but a decentralization of biotechnology capabilities to solve the more daily problems and pain points of professional-grade skin care. Yameng represents the daily imagination of the application scenario of "medical + consumption".
on the list product:
Yameng ACE fifth-generation gold five-ring radio frequency instrument
▍04 Keywords: Professionalism
on the list Reasons for being on the list: Today's consumption is essentially consumer cognition, knowledge and professionalism. Faced with more rational consumers, Orle B provides a new round of dental health proposals for electric toothbrushes with professionalism that penetrates into every detail.
on the list product:
OleBiO5 whitening brush
▍05 Keywords: Brand personalization
on the list Reason: Co-brand planning is not only the user strategy of content marketing, but also establishes the optimal solution to the collaboration between product strength and IP value. The joint plan of Borang and Honor of Kings integrates product spirit and game love, giving Bolang a brand personality that is more Z-generation attitude.
on the list product:
Borang King of Glory co-branded electric shaver
● Top ten cases of innovation in small household appliance scenes
▍06 Keywords: Granular scene
on the list Reason for being on the list: The increasingly in-depth digital lifestyle has given birth to a new concept brand with more scene segmentation. Zhuimi focuses on the granular scenes of hair care, from drying hair to rapid hair drying, from blowing to blowing hair plus hair care, a high-speed blowing machine defines a new category of hair blowing.
on the list product:
ZimiShaoguang high-speed hair dryer
▍07 Keywords: Fusion experience
on the list Reasons: Starfish chassis is the product patent of Philips , which does not need to be turned on and retain the original flavor of the ingredients. The unique design of starfish chassis is also very recognizable. At the same time, the visual window not only cooks with freedom, but also represents the inherent meaning of "transparency opportunity" - every step related to user experience should be 100% transparent. Every step of Philips product innovation is an experience upgrade that integrates multiple feelings.
on the list product:
Philips Starfish Series Visual Air Fryer
▍08 Keywords: Extreme Technology Drive
on the list Reasons: The Nine Sun Space Series, let space-level applications enter the daily life, and let the ultimate spirit of technology become specific. Every key scenario that allows the experience to be closed is the starting point for category innovation.
on the list product:
Jiuyang Space Series Air Fryer
Jiuyang Space Series No Washing Wall Breaking Machine
▍09 Keywords: New Intelligent Standard
on the list Reasons: The experience upgrade promoted by intelligence is an intelligent integration to solve pain points, and it is also the intelligent minimalist version of the user interface. Midea Baize Water Purifier PRO uses a smart faucet to refresh the new standards of drinking water experience. Not only smooth, but also minimalist.
on the list product:
Midea Baize Water Purifier 1000G PRO
▍10 Keywords: Air Business
on the list Reasons: In the post-epidemic era, the demand for deepening and refining air solutions has never stopped, and it has also promoted "air" to become a business proposition that cannot be ignored. As a leading brand, Xiaomi has continuously made the uncertainty of air problems determined through repeated product iterations, and has also continuously stirred up more scenario opportunities for air business.
on the list product:
m home full-effect air purifier Ultra
● Top ten cases of innovation in small household appliances scene
12.12 JD Small Home Appliances Annual New Product Awards
"Official Account of Scene Laboratory, Wu Sheng and the research team brought the latest research results of scenes and new species. Scene Laboratory is a brand strategic service agency featuring scene methods, providing innovative consulting services such as scene research, brand strategy, topic design, potential energy communication, etc. "
