htmlOn the evening of October 31, Haier Smart Home brought the audience "Haier Smart Fun New Trend Night". Guests composed of two variety show IPs came to the scene to bring users a "intelligent and trendy" full-scene upgrade plan for food, clothing, housing and entertainment. They use immersive experiences of four major spaces: wisdom, food, inspiration and entertainment, and bring users a new Double 11 experience of playing, watching and buying while playing.
This year, Haier Smart Home has achieved the first upgrade of the "dual IP" linkage gameplay. Mango TV’s two popular variety show guests form two camps.
They collected the "Smart Home Treasure List" to create the "Smart Home" of their dreams through scientific experiments, game challenges, and fun interactions in the four major spaces of "Smart Home" and conveyed the new concept of a better life of Haier Smart Home "Smart Home Trend".
In response to the pain points of users in the past such as "only placing orders for pictures and not knowing the actual experience of the product", the guests took on the responsibility of selecting good products this time and "really listen, see, experience" on the spot. At the same time, the entire event not only included multiple rounds of celebrity performance shows, but also benefits such as red envelopes, lottery draws, and free orders for buying machines.
site, Haier Smart Home has created four major scenarios: "smart space, food space, inspiration space, and entertainment space", all of which are built around users' life needs. Xu Meng, vice president of Haier Smart Home and general manager of China, said: "The choice of users is the greatest recognition of Haier Smart Home. We will not let this trust down. We will take 'bringing a better life to users', and never forget our original intentions, so that every Chinese family can have a high-quality and high-tech good life!"
In the smart space, users can fully feel the convenience brought by technology and the care given by wisdom. At the scene, the guests thought they were drinking boiled water, but in fact, they were purified by water purifier through cola. The constant temperature and freshness technology in the bottom of the Haierboguan refrigerator can "attract" table tennis, and can also customize private recipes for facial recognition, as well as a secret space specially designed to store facial masks, cosmetics or baby products. In addition, the Haier water heater sealed stable cabin K series of Haier Essence washing machine, which has the true color of "2-minute restored white shirt" and "the water is not hot in summer and the amount of water in winter" have also attracted the attention of the audience.
Enter the food space, and "eating" will become convenient, professional and simple. While the guests were still busy recording the recipe for 3 minutes, the pizza baked at 300℃ in Casarte oven was freshly released. Even though the guests added crazily to the plate, Haier's dishwasher still washed all in 40 seconds. Not only that, through interesting betting, the guests also witnessed the strength of Haier vertical freezer-40℃ cell-level freezer, which not only freezes quickly but also freezes well.
In the inherent impression, the central air-conditioning ceiling often brings a sense of depression. In the inspiration space, the on-site recommendation officer used the desktop curling mini game, allowing everyone to feel the 18cm thinness of the Casarti central air conditioner. This product not only saves ceiling space for users, but also has the ability to keep the temperature without fear of extreme weather, preventing cold and hot. In addition, the guests also noticed the Casarte zero-distance free-embedded refrigerator, a refrigerator that does not require reservation of doors and cooling space. The tightly-sewn cabinet embedding is not only integrated, but also avoids the cleaning troubles left by "flashing".
Today, Generation Z users not only pay attention to the practicality of good things, but also the attributes of fashion and fashion. In the entertainment space, the guests discovered a Q-clair washing artifact that can be "on the wall". Haier wall-mounted washing machine not only has an intelligent anti-fall system, but also can boil and disinfect bacteria at high temperature of 90 degrees. Moreover, the guests also danced hotly in front of the Haier R9 Super Player TV. The system can not only detect whether the movement is standard, but also scored online.
Haier Smart Home has not only presented the new smart life proposal of all-round upgrades in clothing, food, housing and entertainment through the "intelligent and new trend" full-scene solution, but also fully reflects its forward-looking nature of digital transformation of and its industry-leading strength as a digital technology enterprise.
For users, digitalization improves the full-process shopping experience.Since users have needs, Haier Smart Home has accurately selected and recommended the most suitable good products for users through the ability of "content digitalization" and efficiently conveyed to users through "touch digitalization"; when users place an order, Haier Smart Home will timely analyze the full-link inventory system based on "supply chain digitalization", realize national data sharing, and deliver it to users in different regions as soon as possible; when users buy it home and use it, they can also share life, feedback opinions, and apply for after-sales service through digital platforms. The platform connects brands, service points, and users, which not only allows users to find the ideal life plan they want faster, efficiently and accurately, but also meet personalized ideal life demands.
It is reported that through "product digitalization", Haier Smart Home Double 11 has realized intelligent delivery of products across the entire network channel, realizing the entire life cycle of product delivery digital management , greatly improving the delivery efficiency; Haier Smart Home has established a consumer operation board internally through "effect digitalization", and realizes unified monitoring and management of sales scale, user portrait, product competitiveness, and operation efficiency, extending digital capabilities to merchants, achieving digitalization of customer acquisition, timely identify potential users, tap old users, and accurately reach user needs.
This time, "Haier·Smart Trendy Night" was broadcast simultaneously on Mango TV, Haier Smart Home APP, Haier Tmall official flagship store, Haier JD self-operated flagship store and other platforms.
