On October 27, 2022, the BoConcept Nordic Style 70th Anniversary Pop-up Store grandly opened in the south of Hong Kong Plaza, Shanghai. From now until November 30, 2022, you are invited to review the brand's 70-year Danish design aesthetics and development history.
BoConcept Nordic Style 70th Anniversary BoConcept Gallery Main Picture
Entering 2022, BoConcept Nordic Style has ushered in the 70th anniversary of the brand. Born 70 years ago, the classics will never go out of date. In 1952, two young furniture craftsmen, Jens Ærthøj and Tage Mølholm, embarked on a brand legend journey in Denmark. To date, their brand footprints have spread to 67 countries around the world and have more than 330 stores. BoConcept's Nordic style is now one of the most influential furniture retail brands in the world. In this extraordinary year, the brand hopes to transform leisure, life and work space into a more extraordinary place through the design, function and craftsmanship of each work through its pure Danish style, and bring the true Danish lifestyle to Chinese consumers.
In 1952, BoConcept Nordic style was established in Haining, Denmark
This time, the pop-up store, established in the indoor atrium of Hong Kong Plaza, takes "BoConcept Gallery" as the design inspiration and concept, revolving around two "S"-shaped blue and silver double-sided wall installations, inviting viewers to travel through the aesthetic background of Danish life for 70 years. First, we will showcase the innocent Danish design DNA of BoConcept's Nordic style through eight classic ICONs and new single chairs, including the brand's classic single chairs Imola, Ottawa, Hamilton, Charlotte, etc.
followed by a brand history review wall, an IDS (interior design service) interactive device, an Imola photo check-in wall, and a limited edition illustration display for the 70th anniversary collaboration between the brand and the well-known Danish illustrator Mads Berg, inviting viewers to immerse themselves in the Nordic style of BoConcept bringing a pure Danish lifestyle and attitude.
Limited time pop-up store interactive area
At the same time, consumers can watch the exhibition online on the BoConcept Nordic style official mini program to further understand the details of the exhibits. During the event, I went to the "BoConcept Gallery" to check in on site, and there were also a variety of game interactions and exquisite gifts, and I was surprised!
This BoConcept Nordic Style 70th Anniversary Limited-time pop-up store opening event gathered many first-line design and lifestyle media and well-known KOLs to visit the scene to experience the Danish lifestyle aesthetics brought by the brand. The opening ceremony also invited well-known illustrators to paint on the spot, and the design inspiration and ingenuity collide, bringing extraordinary feelings to the guests on site.
About [BoConcept Nordic Style 70th Anniversary Pop-up Store’BoConcept Gallery’]
Address: Atrium 1st Floor, South Building, Hong Kong Plaza, 283 Huaihai Middle Road, Shanghai
Time: October 27th to November 30th, 2022
