Speaking of LOFT, the characteristics that most people will definitely think of are industrial style and artistic sense. naked brick walls, iron stairs, strong colors, retro lamps...
It is a perfect collision between industrialization and postmodernism, either charming, pure, hazy, or quiet and beautiful, and a strong artistic atmosphere is permeated everywhere.
LOFT originally meant a loft that stores things under the roof, but as a residential concept, it first appeared in New York in the 1940s. After the end of World War II , Europe suffered a heavy blow, and the focus of Pioneer Art shifted from Europe to the United States. By the 1950s, the cost of living in Manhattan remained high. The low-priced abandoned warehouses and factories attracted New York artists, who accounted for two-thirds of the United States. They used these abandoned buildings as creative places. used its tall and spacious spatial characteristics to build a LOFT that integrates work and life, while also allowing their artistic inspiration to be fully released.
However, this transformation was in an illegal state at the time. According to land use, these industrial or commercial buildings cannot be purchased or rented in the form of residential or art studios. In order to avoid government business taxes or direct evictions, artists retained the original appearance of LOFT as much as possible, making only minimal changes based on life and work needs so that they can move at any time.
To this day, the strong industrial style elements are still retained in the LOFT culture. Therefore, LOFT is not only the best choice for office space for some startup teams, but later became a highlight of the real estate market - a new residential form.
So how does LOFT, as a modern and fashionable way of living, attract young people in China?
LOFT officially entered the Chinese real estate market since the end of the last century. But when did this modern industrial trend gradually start to set off a wave in China, it is the phenomenon-level TV series "Struggle" in 2007.
In the play, , Tong Dawei , played by , Lu Tao, , went bankrupt and sold his house to pay off his debts and moved into his girlfriend's idle warehouse. After some trouble, the warehouse was transformed into a delicate double-layer LOFT full of artistic and design sense, and named it "Heartbreak Utopia". Therefore, LOFT, a living form, has planted a literary seed of "years for utopia" in the hearts of young Chinese people with this drama.
After the broadcast of " Return to 20 " and " My First Half of Life ", is warm, more suitable for living, and full of new aesthetic fashion LOFT, , free and casual, showing the personality of the residents , instantly capturing the new literary youth .
These young people are currently the main force in buying houses in China, but they often get discouraged by the high housing prices. Especially for young people with strong consumption capacity and weak economic foundation, buying a house is very difficult, and they mainly rent a house. They have awakened their individual consciousness early, and do not want to live a very unstable life, and hope to have a home of their own.
So LOFT has once again set off a climax in the domestic market. In order to meet market demand, developers have changed the LOFT, which was originally full of industrial style, to a small apartment, which is more suitable for living, for both commercial and residential use. These LOFTs are usually relatively small in area, and are generally only 30 to 50 square meters. However, LOFT apartments have certain advantages over traditional small apartments on the th floor, and can reach 3.6 to 5.2 meters. has complementary characteristics of large spatial flexibility and small area, and can use less space to explore larger space needs. Therefore, residents can design according to their personal preferences and have great flexibility.
#No. 1 Weekly# #Entertainment Focus# #I am creating the second issue of Toutiao# #Autumn life check-in season# #Toutiao creation challenge#
