It’s been two years, two whole years. I really didn’t expect that the epidemic would last for two years. Don’t you see how many people and companies were hit hard.
, especially home decoration businesses representing offline stores, which emphasize service and experience, all complain.
In addition to the rebound of the epidemic, which affects merchant operations, there are also upstream real estate cooling and dimensionality reduction hits by Internet companies.
tragic! miserable! miserable! Where can merchants in the home decoration industry go?
The only thing that remains unchanged in the world is that the world is always changing.
The world is changing, and our merchants cannot remain unchanged!
I believe every merchant is looking for a new way out.
However, for most small and medium-sized merchants, the traditional agency and store opening model are at high risk, and finding a light, fast and accurate upgrade is the better choice.
is the best-fit and best-fit, A new S2P2b home supply chain platform , which is "focused on solving user needs as the core", was unveiled.
is committed to helping merchants, and at the same time solves the four major problems of being difficult to acquire customers, operation, conversion, and profit.
is committed to cutting the traffic gap with brand home sales and good product sales, helping offline small and medium-sized merchants to divide the cake with hundreds of billions of dollars.
*Outstanding and Premium Accessories-Brand Home Store
The most headache for home building materials dealers is the four major problems.
The first difficulty - the difficulty of acquiring customers: is greatly impacted by online, with less passenger flow, one order online, one order offline, and even Yemen can be lost during holidays. In addition to the economic downturn, residents generally lack consumption motivation and sluggish demand, and the difficulty and cost of customers for merchants have increased significantly.
The second difficulty - the difficulty of operation: has many brands, fierce competition, expensive resources, and the entire market is "more wolf and less meat". In the post-epidemic era, the business keywords of merchants have accelerated from "grabbing incremental" to "grabbing stock".
Therefore, it is very important for merchants to shift from the original extensive management to refined operations.
The third difficulty - the difficulty of conversion: single-store dealer, limited by a single style and single product, cannot meet the diversified and differentiated consumption needs, and 60% of customers are lost; pure online stores have no experience, and transaction conversion encounters bottlenecks;
0 Open new stores and multiple stores under the traditional agency model, which belongs to the heavy asset business, with more pressures such as store rental, stockpiling, labor costs, etc., and the risks have increased sharply in the post-epidemic era.
The fourth difficulty - the difficulty of making profits: Compared with other industries, the typical characteristics of the home decoration industry are: the cost of acquiring customers is high, the service cycle is long, and the consumption frequency is low. Some categories such as building materials are becoming increasingly transparent and profits are limited. If you rely solely on existing single-category products to convert customers, it is a waste of resources.
On the basis that the cost of the existing category is already a necessary expenditure, it is already difficult to reduce the cost. It is better to superimpose the categories and deeply explore consumers' needs in different scenarios, expand the categories and deepen customer service, realize one-time traffic and multi-link conversion.
Four mountains, as we all know!
Building materials and home furnishing stores, customized distributors, soft decoration halls, decoration companies, etc. If you want to expand your business categories and extend your service chain, you cannot avoid the integration of multiple categories and multiple brands of supply chains.
However, is limited by size, price advantage, time and energy, and small and medium-sized merchants can hardly develop a complete supply chain completely on their own.
High-end and high-end, brand home store
three magic weapons are cleverly solved: expand the category + find people for goods + increase income
expand the category:
expand the category:
common to talk about agency by themselves, and the cost and risk are high; and through local alliance cooperation, the range of products can be selected too small. The "integration" of string goods is difficult to ensure that consumers enjoy normal services, and it is troublesome to control logistics, distribution, installation and control... Product resources and delivery quality both need more effective solutions.
Add to the store of Youfu Youfu. No inventory is required, no need to open a new store, no pressure to stock up, you can have a furniture soft decoration supply chain that integrates procurement, delivery and after-sales service. traditional agent costs high, and adding high-end equipment and high-end equipment is equivalent to importing several business categories at almost zero cost, and can sell dozens of brands including well-known brands, meet the diversified needs of consumers, increase the possibility of negotiations with consumers, and help improve the store square meter efficiency .
In the era of consumption downgrading, how can users meet the cost-effectiveness they want? high-end and high-end stores can use the "brand + special sale" products on the platform, and also package products with great price and effect advantages as traffic tools to attract more interested customers and obtain more orders.
goods find people:
Youjia Youpaiyupai Mall not only continues to output thousands of products with multiple categories and different advantages, but also has major activities to support it to help merchants revitalize existing resources and develop incremental customers. The preferred package event gift package is available for purchase of whole packages and get the whole package (you get 19800 if you buy 19800) . The key is that merchants do not have to pay the gift package cost themselves, and it is provided by the Youbao Youpai platform.
In addition, it is also a platform system that integrates customer traffic diversion, marketing fission, order management, delivery and installation integration, after-sales response and other functions and services. can be completed in one-stop from traffic, conversion, management to delivery through the Youdian Online Mall. It is fast to get started and easily achieve "finding people for goods", saving time, worry and effort for merchants.
Increase revenue:
After the business of a single product to a multi-category and multi-brand service, the merchants can provide consumers with an overall service to move in with their bags based on their own actual situation. Merchants "put their eggs in different baskets" in this way, based on the cost expenditure of the original category, expand the customer order value and increase profits, and at the same time enhance their ability to resist market risks.
After combining its original business with high-end and high-end configuration, the merchant uses this special sale home supply chain + efficient digital system to upgrade to a new retail model that combines online and offline, which can save about 30% of store costs.
In addition, is the advantage of supply chain procurement, sets up products with different price advantages. For every product sold by the store that adds, can receive considerable rewards.
The four advantages of excellent installation and matching: Lightweight, specialization, rapidity, one-stop
Lightweight: New individual economy era, one person + supply chain platform can also start a business quickly. is added to small and medium-sized small and medium-sized businesses of Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu Youfu You can quickly and lightly enter your new home business.
One-stop: From traffic drainage, activities, transactions, delivery to after-sales service, Youpeng and Youpeng provides one-stop tools and processes. includes the most important "last mile" problem in the home furnishing industry - logistics distribution and installation. Youjia Youjia also provides professional five-pack service solutions, and stores can make sales conversions with peace of mind.
Professionalization: Backed by a group company that has been concentrated in the integration of home furnishing soft furnishing supply chain for eight years, it has a professional procurement and operation team.
Fast improvement: For most C-ends, urgent needs are still the first priority, and the price is still a powerful tool. Youhuiyouhui is positioned as a "brand home store", connecting with a number of well-known brand resources with the advantages of the supply chain platform, providing stores with high-quality and beautiful home products such as big-name specials, hot products, and clearance of tail goods. With the help of digital shopping malls and SCRM systems with marketing fission, order management and other functions, merchants can quickly attract traffic and expand customers.
Store link YouhuiyouyouyouyouyouStore landing and three application scenarios for rapid landing and production :
Existing stores: Building materials and home furnishing stores, furniture stores, soft furnishing halls and other stores have added Youhuiyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyouyou use new categories to revitalize existing resources, carry out secondary conversions, and increase customer unit price. At the same time, the store can expand its business scope with new products, sell more new customers to enter the store, and share the cost of diversion.
Extra-industry alliance /community activities: Links, high-end and high-end supply chains, can meet the different preferences and needs of different owners of the real estate community. Doing real estate activities yourself or cooperating with other merchants can expand the business scope and increase profit paths based on the original business.
Purchase by yourself: After joining the store, it can not only broaden the business and improve performance, but also save money by purchasing at home.
