Home isolation and home office catalyze the "home economy". The concept of using home as the main place for production and life is gradually taking root, and home appliance consumption is brewing disruptive changes. In order to have a more comfortable and pleasant home environment, people have put forward higher requirements for home appliance products. Practice and aesthetics are important factors affecting home appliance consumers. According to the "2021 China High Net Worth Healthy Home Report", the "innovative technology" and "aesthetic design" contained in home appliance products are two important factors that prompt them to make purchasing decisions.
01 Ultra-thin fully embedded, industry leading technology creates a new trend in home aesthetics
In recent years, the home furnishing industry has experienced unprecedented adjustments and differentiation, but the trend of embedded integrated home design continues to rise. According to the data from AVC, the retail volume of embedded home appliances in 2021 increased by 18% year-on-year compared with 2019, and the retail sales increased by 22% year-on-year.
Little Swan Ultra-thin Full Inlay-In-Natural Washing and Dry Set is built with technology leading the industry and using the industry's first breakthrough 440mm ultra-thin platform. Compared with the ordinary 10KG drum washing machine , the body thickness of the Little Swan ultra-thin fully embedded washing and drying set is reduced by more than 100mm. The ultra-thin box design makes it possible to fully embed the current 600mm mainstream home decoration cabinet body in the industry, so that the body and cabinet body are purely flat, without extra or protruding, achieving true "full embedding" and visual unity, and achieving integration of home and home appliances.
At the same time, Little Swan also provides one-stop transformation services, using the internal incubation design and installation team to provide users with one-stop balcony design and transformation services. Based on seven multi-functional theme scenes such as storage, pets, fitness, camping, intelligence, gardening, and parent-child, it provides users with personalized design and installation services to meet the personalized home appliance consumption needs of people in the new era, and make home life more in line with their own unique aesthetic hobbies.
02 Keep improving, blue oxygen special stain cleaning technology ensures a safer and healthy wearing experience
The newly launched Little Swan Ultra-thin Full Inlay-Natural Washing and Baking Set, in addition to striving for excellence in appearance design, strives to integrate with the home environment, and also performs outstandingly in "self-task" work.
In terms of washing, blue oxygen special stain cleaning technology generates bubbles and a purely natural, safe and environmentally friendly decontamination ion by ionizing water, helping us to deeply solve cleansing problems such as stains, color scattering, and bacteria. At the same time, blue oxygen sterilization + silver ion sterilization forms an antibacterial tube, with a blue oxygen sterilization rate of 99.99%, and a silver ion sterilization rate of 99.99%, long-term deep sterilization, care for health, and long-term antibacterialization for 48 hours, multiple guarantees, making clothes cleaner, safer and healthier after washing.
When drying clothes, a heat pump system with forward-looking technology content can achieve precise drying, heat recycling, and intelligent low-temperature drying to protect clothes. At the same time, it reduces electricity consumption by 66% compared to condensing products, and is economical and energy-saving. At the same time, MEMS accurate drying technology can accurately sense the dryness and humidity of clothes, and judge in real time whether it is necessary to stop drying clothes, prevent damage caused by excessive drying of clothes, and save electricity and energy.
Little Swan Ultra-thin Full Inlay-Natural Washing and Drying Set uses ultra-thin Full Inlay technology and enables it to be perfectly embedded in the 600mm mainstream home decoration cabinets on the market without the need to specially customize the cabinets; and the blue oxygen special stain cleaning technology and heat pump precision drying technology ensure that the washed clothes are clean and bright, and easily have fragrant "new" clothes.
With the launch of the Little Swan’s original ultra-thin fully embedded washing and drying set, what kind of changes and influence will it bring to the home appliance industry? It will also be answered at the theme press conference of “If it does not protrude, it will be prominent” held on October 20. At the meeting, Little Swan will interpret the R&D story behind it based on the ultra-thin fully embedded washing and drying set, and experts from the China Decoration Association will also conduct unique analysis and interpretation of the current popular home appliance trends.
In the exhibition area of the venue, it will also witness the product layout of Midea multi-brand ultra-thin fully embedded washing and drying sets through the combination of service scenarios. It will innovate and innovate, provide high-quality products and services for Chinese families and perfectly embedded in multiple scenarios, solve daily laundry pain points, subvert traditional home daily life, and improve the quality of home life.
As October 20 approaches, the theme press conference of "If it is not prominent, it is prominent" has increasingly affected the curiosity of the industry and consumers, and is also looking forward to witnessing the "highlight" moments of the home appliance industry together.
