Why can JD.com, which started with digital home appliances, be made into books, but Dangdang.com, which started out by selling books, not! In addition to the cost of acquiring customers, the most important point of a store is the frequency of consumption!

2025/05/1006:50:34 home 1106

Why can , JD.com , which started with digital home appliances, be made into books, but , which started with books selling cannot do it!

stores, in addition to customer acquisition costs, the most important point is the consumption frequency! Digital home appliances are a low-frequency consumer industry. How can an air conditioner not be replaced for 10 years? Even if it is a mobile phone, it will only be replaced in one or two years at the fastest. The repurchase cycle is very long. If the air conditioner, TV and refrigerator at home are not broken and the mobile phone is good, it will not be available to JD.com. JD.com makes books just to let users come and see more. It doesn’t matter whether they make money by selling books or not, but taking responsibility for digital home appliances cannot improve!

The frequency of selling books by users opening Dangdang.com is a traffic-driving product for JD.com, and ultimately it is still making money through digital home appliances. However, for Dangdang , selling books is the memory of our business in making home appliances, and it cannot compete with JD.com, which focuses on selling points with home appliances. So just doing home appliances is a loss-making business. Companies must formulate traffic-driving strategies based on their actual situation and understand user psychology and consumption frequency in order to gain an advantage in competition. Do you agree?

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Why can JD.com, which started with digital home appliances, be made into books, but Dangdang.com, which started out by selling books, not! In addition to the cost of acquiring customers, the most important point of a store is the frequency of consumption! - DayDayNews

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