For down jackets that are essential for autumn and winter, the term "light and thin" is particularly special. Just like a thin down jacket, it has become the only choice for warmth since its birth because it is warm and comfortable, not bloated and easy to carry. However, the traditional thin down jackets of some international brands have stagnated for many years, and the single style of them year after year has already made it fall out of the fashion echelon. It makes people want to ask, can’t you really have both warmth and beauty?
Boside Redefinition of thin down jackets made a big debut: I will redefine it!
September 21, Bosideng redefines the thin down jacket in Shanghai show, and the creative immersive show was unprecedented. Actor Angelababy , singer and actor Cheng Soo-yeon , international supermodel Jin Dachuan , well-known Chinese dance artist Zhu Jiejing , fashion authoritative and other important guests gathered at the show. Fans in Hangzhou want to be there in person!
September 25, following the Shanghai show, Hangzhou also held a Bosideng Redefinition of New Product Release Award. On the day of the event, a fashionable show full of Hangzhou flavor was unveiled on West Lake . Bosideng redefines the new series of light and thin down jackets to create a subtle "chemical reaction" with Hangzhou West Lake, making the upcoming autumn and winter even more exciting!
It is worth mentioning that this year Bosideng's thin down jacket won the "Gold Award for Top Ten Design Innovation in the World" and also joined hands with the new brand spokesperson Gu Ailing to appear in two major fashion authoritative magazines at the same time. If you don't do it, you will be yours!
Hangzhou Bosideng Industrial Union flagship store new product launch conference, not only did the new product launch show in the light and thin feathers, but also invited many loyal Bosideng members and fans to participate in various carefully prepared interactive games and capsule lottery draws. At the same time, taste the exquisite tea break, check in and take photos, and all kinds of peripheral gifts were even more frugal.
breaks the confinement of style and breaks through the boundaries of fashion!
In everyone's usual impression, fashion and down seem to be antonyms. The down jackets on the market talk about fashion, with fewer styles, and they look a few back and forth. But here in Bosideng, the art of appearance and light warmth is balanced just right, interpreting the meaning of redefinition with more diverse styles, lighter and warmer functions, and more fashionable appearance. Designer Sun Dawei draws inspiration from the quilting skills originating from Marseille, France. With many attempts with the Bosideng team, he successfully applied artistic quilting to light down jackets. While taking into account the warmth, he created a 3D effect through the interweaving of down quilting threads, creatively changing the heavy appearance of traditional down products and presenting the lightest visual effect.
At the same time, Bosideng also boldly crossed the border sweatshirts and knitted century-old fashion items, subverting the traditional light down jacket design and making the clothes themselves a highlight. Meet your personality needs and easily deal with outfits in different scenarios such as daily life and business. The three design innovations of cross-border century fashion items, original down splicing, and artistic quilting are unprecedented reshaping the category of light and thin down jackets, completely opening up a new pattern of free wear in multiple scenes.
Five major light and warm technologies, Bosideng's leap-through breakthrough
innovative multi-layer insulation air layer, warmth is 70% higher than traditional light and thin down jackets, comparable to mobile "thermal energy cabin"!
ultra-light nude skin fabric, delicate and soft touch, weighing only 41g per square meter, which is 18% lighter than ordinary lightweight down jacket fabric!
Swiss blue label and international RDS dual-certified high-quality 700+ high fluffy big goose down , with a content of up to 90%, which is far better than duck down in terms of warmth, elasticity and lightness.
I wonder if you have ever encountered this kind of trouble when buying down jackets: running down is severe, and you can't wear it after washing twice. Bosideng's thin down jacket uses German anti-running needles, with finer pinholes, which can effectively avoid high temperature damage to the fabric during sewing. It is up to 13 needles per 3 cm. Even if you rub it repeatedly during daily life, you will not drill down or run.
Boside also adopts intelligent grid filling technology based on the cold resistance level to ensure that each area of the down jacket can keep warm evenly and there will be no uneven hot and cold situations.
From design to product technology, Bosideng has truly interpreted what it means to "redefining thin down jackets"!
, Bosideng, which has been constantly breaking through, has long become the world's leading down jacket brand, allowing us to see new possibilities for Chinese brands and also bring better and better down jacket choices beyond international brands.
