Original title: Current status of dishwasher development in China in 2022, the penetration rate of in my country is less than 2%, and the future development prospects are huge. "Picture"
1. Dishwasher overview
1. Dishwasher development history
1. l2 dishwasher has gone through four product development history. First, desktop dishwasher enters the market, characterized by small size, small capacity and cheap prices; the second stage is embedded or single-built dual-purpose dishwasher, characterized by large capacity and space saving, but the market consumption response is dull; sink-type dishwasher, making full use of sink space, triggering a market wave; new forms of dishwasher, mainly drawer-type and integrated sink-type dishwasher, adapting to consumers' diverse needs. Dishwasher product development history schematic diagram Data source: Public information sorting 2, dishwasher classification Desktop dishwasher: placed on kitchen countertop. Built-in dishwasher: installed under cabinet , does not occupy countertop space, has large capacity and comprehensive functions, and has significant advantages in aesthetics and space utilization. It is currently a dishwasher that many families currently have priority. Sink dishwasher: does not occupy kitchen space independently, and is more convenient to install. Independent dishwasher: can be placed separately in the kitchen with a large capacity. The disadvantage is that it requires a large placement space, which is suitable for large families with large kitchen area and large population. Integrated dishwasher: integrated dishwasher , fruit and vegetable/seafood cleaning machine, sink, bowl cupboard and other functions are integrated into one. Dishwasher classification and advantages and disadvantages Data source: Public information sorting 2. Dishwasher industry chain Dishwasher Upstream industry is dishwasher parts, mainly consisting of dishwasher chassis, tableware rack, washing pump, intelligent controller, sensor, electric heater , LCD touch panel, etc.; midstream is a manufacturer and supplier, and downstream is dishwasher sales channels, mainly including self-operated stores, specialty stores, supermarkets, e-commerce platforms, etc. Dishwasher industry chain diagram Data source: Public information sorting 3. Current development status of Chinese dishwasher 1. Chinese dishwasher sales 1. According to data statistics, China's dishwasher sales have increased year by year. In 2013, China's dishwasher sales were only 80,000 units. In 2021, China's dishwasher sales increased to 1.952 million units, an increase of 1.67% year-on-year, indicating that our country's citizens are gradually accepting dishwashers, and the penetration rate of dishwasher has increased. Statistical chart of China's dishwasher sales changes from 2013 to 2021 Data source: Public information sorted 2, China's dishwasher import and export
According to statistics from China's customs, China's dishwasher industry exports have always been greater than the import volume, indicating that my country's dishwasher technology is mature and does not rely on foreign markets, and export volume has been increasing year by year. In 2015, China's dishwasher export volume was 3.268 million units, China's dishwasher export volume in 2021 was 5.433 million units, and China's dishwasher export volume in the first half of 2022 was 3.877 million units.
2015-2022 H1 China's dishwasher import and export changes
Data source: General Administration of Customs, compiled by Huajing Industry Research Institute
3, China's dishwasher market retail sales
China's dishwasher market retail sales have been growing in recent years. In 2016, China's dishwasher market sales were 1.91 billion yuan, and in 2021, China's dishwasher market retail sales increased to 9.96 billion yuan, with a considerable growth rate and the market scale expanded sharply. China's retail sales of dishwasher in the first half of 2022 were 5.15 billion yuan.
2016-2022 H1 China dishwasher market retail sales statistics chart
Data source: Public information compilation
In the first half of 2022, the market with the most serious online retail sales of Chinese dishwashers was fully embedded dishwasher, accounting for 34%, and the second-largest dual-purpose dishwasher, accounting for 33%, and the third-largest 60x60cm embedded dishwasher, accounting for 15%. It can be seen that embedded dishwasher is more popular among consumers than other forms of dishwasher.
2022 H1 China's online retail sales market share
Data source: Public information compilation
In the first half of 2022, the market share of full-size embedded dishwasher is the first in the market, accounting for 66%, and the market share is the second in the 60x60cm embedded dishwasher, accounting for 18%, and the market share is the third in the sink dishwasher, accounting for 10%. Unique dual-purpose and other forms of dishwasher account for 4% and 2% respectively.
2022 H1 China's offline retail sales market share of dishwasher in China in 2022
Data source: Public information sorted
4, China's dishwasher penetration rate
China's dishwasher penetration rate is in a slow growth stage. In 2021, China's dishwasher penetration rate is 1.9%, which is still a big gap with developed countries. The penetration rate of dishwasher in the United States is as high as 78%, and the penetration rate of dishwasher in Germany is 77%. In the future, there is huge room for growth in dishwasher penetration in my country.
Statistical chart of China's dishwasher penetration rate changes from 2012 to 2021
Data source: Public information sorted
5, China's dishwasher ownership
In recent years, my country's dishwasher ownership has shown an upward trend. In 2020, China's dishwasher ownership was 7.4124 million units, and in 2020, China's dishwasher ownership was 9.4597 million units, an increase of 27.62% year-on-year. It is predicted that China's washing machine ownership will be 11.7883 million units in 2020.
2020-2022 China's dishwasher ownership changes and forecast statistics chart
Data source: Public information sorting
IV. China's dishwasher market competition pattern
html ml31. Chinese dishwasher companies have the largest market share of
In 2021, China's dishwasher has the largest proportion of offline market share of Siemens , accounting for 43.2%, and the second proportion is the boss, accounting for 17.8%, and the third proportion is Fangtai , accounting for 16.8%, and Midea has the largest proportion of 10.5%. Overall, China's dishwasher market share is relatively concentrated.
2021 China's offline market share of dishwashers
Data source: Public information compilation
In 2021, China's first online market share of dishwashers was Siemens, accounting for 28.3%, and the second-largest was the boss, accounting for 22.4%, and the third-largest was Fangtai, accounting for 6.6%, and the fourth-largest was Midea, accounting for 6.5%. Overall, China's online market share of washing machines is relatively scattered.
2021 China's dishwasher online market share
Data source: Public information sorting
2, key Chinese dishwasher enterprises
Boss Electrical Appliances As a state-owned enterprise in China, it accounts for the most important proportion in the domestic dishwasher market. In recent years, while Boss Electrical Appliances' total operating income has continued to grow, the proportion of dishwasher operations has also continued to rise. In 2021, Boss Electrical Appliances' total operating income was 10.147 billion yuan, and dishwasher operating income was 4.55 billion yuan, accounting for 4.44% of the total business.
2018-2021 Boss Electric Appliances' total operating revenue and business share
Data source: Public information sorting
5. Future development trend of China's dishwasher industry
Due to the continuous improvement of housing conditions in my country, the kitchen area is gradually expanding, and more and more people choose to install dishwasher, and the reserved space of dishwasher will also become a selling point in some real estate.
At present, the Chinese people's understanding of dishwashers is still relatively primary, and their awareness still needs to be improved. The main reason is that the dishwashers themselves are not promoting enough. Some dishwashers manufacturers focus on research and development and ignore the publicity link. However, with the increase in the number of dishwashers manufacturers, dishwashers have gradually been recognized by the public.
At present, there is still a certain gap between the penetration rate of dishwasher in my country and developed countries. The penetration rate of dishwasher in my country is less than 2%, so my country's dishwasher development space is huge. In the future, my country's dishwasher industry has good development prospects.
Original title: China's current development status of dishwasher in 2022, my country's penetration rate is less than 2%, and the future development prospects are huge. "Picture"
Huajing Industry Research Institute conducted an in-depth analysis of the development status of China's dishwasher industry, upstream and downstream industrial chains, competitive landscape and key enterprises, to minimize the risks and operating costs of enterprises' investment in and improve the competitiveness of enterprises; and use a variety of data analysis technologies to predict the industry's development trends so that enterprises can seize the market opportunities in a timely manner; for more detailed content, please pay attention to the "2022-2027 China Dishwasher Industry Market Panoramic Assessment and Development Strategy Planning Report" published by Huajing Industry Research Institute.
