What kind of home space can meet the current high requirements for the functionality of home? The reporter learned that the kitchens of Chinese families are now returning to the popularity of the home improvement subdivision. Data shows that in searches on social platforms, the kitchen is a hot spot. In fact, in the field of home decoration, only by integrating comprehensive functional and humanized design products and service experiences can we gain the attention and favor of the consumer market. The industry said that the center of users' homes has evolved from the traditional "LDK" to the iteration of "KDL" integrated living spaces. The living scenes can no longer meet the daily life of the consumer group, and the functional scenes have unlimited potential.
The reporter noticed that although the living room integrated kitchen and dining space can better meet modern users' imagination of an ideal kitchen, the advantages and disadvantages of the kitchen space still require more precise construction and expression. For enterprises, the changes in consumer demand need to be more diversified and personalized in order to welcome a new round of consumption upgrades. Recently, Oppei Home Furnishing released the " Oppei Kitchen+" strategy - with the kitchen as the center, it creates a one-stop all-round customized solution for kitchen and dining, cabinet and electrical, and kitchen and bathroom multifunctional life scenarios.
It is understood that this is a brand new business model in the industry. Industry insiders commented that it can efficiently integrate more and better products. Liu Jun, general manager of Oppein Kitchen Division, said that Oppein Cabinet will continue to strengthen cooperation with global strategic alliance partners, and through functions, design, service, specialization, research, production and sales, jointly create a "Opein Kitchen+" strategic ecological platform with great professional advantages.
In fact, among the companies in the field of customized cabinets this year, countless people are committed to the development of new scene functional spaces. In addition to Oppein, there are also Halaike , Margo , Shangpin Home Delivery , etc. The market competition is fierce. At the same time, Sun Xiaoyong, secretary-general of the Design Branch of the China Building Decoration Association, also revealed that the signal of upgrading consumption of home building materials has become very obvious. The consumption capacity and concepts of the main groups are upgrading simultaneously, from basically meeting the needs of "housing" to diversified and personalized needs. "The new business model of leading brands in the industry can open up a new path for growth for the industry, and can also lead the industry's innovative iteration, especially in the home customization industry."
Oopai Kitchen Goods Festival launched the third season to provide consumers with a good experience of quality goods.
It is worth noting that the home decoration needs of young people are also the direction of young people. Xiaohongshu senior consultant of the home furnishing industry Yin Mingzi revealed that young consumer groups have a wide range of imaginations about home in the four key room areas of the kitchen, dining room, balcony and bathroom. Among them, the kitchen is relatively popular. Hot search terms include "kitchen cabinet design", "kitchen decoration", "open kitchen", "kitchen renovation" and "open kitchen and dining room integration". In Yin Mingzi's view, this generation of young people must have both appearance, functionality, and friendly prices. The "Tripe in One" is a relatively ideal state.
In addition, the reporter also noticed that the color usage habits of young consumers have also become one of the sub-sectors that the home decoration industry has deeply cultivated. Global color expert Dolus just released the latest annual theme colors of 2023 a few days ago. Dulux China's professional color team revealed that under the theme of "Life, follow the wildness", this year it is more gentle and natural colors to inspire people to capture the magic of nature and renew the colorful home life. "Taking the dining and kitchen area as an example, the flowing gentle neutral ink color can create a balanced and comfortable modern space, giving residents a sense of tranquility and balance, and a full sense of healing atmosphere."
2023 Dolux global color trend color discs.
Finally, the industry reminds that kitchen meals are not only cooking, but also an expression of a contemporary lifestyle, extending to the balcony and bathroom space. Therefore, consumers' attention is not only "good-looking", but also "high requirements" of space functions. This actually has higher requirements for the specialization of brand customization and also tests the research and development strength of the industry and enterprises.In the future, new kitchen spaces and ever-changing new life will become more cater to the living needs of contemporary young people and are also a popular trend for the new generation of consumer groups.
text and pictures/Guangzhou Daily·New Flower City reporter: Tan Weiting
