Just as the sales scale in the domestic air-conditioning market has always led the entire industry, Gree is also the industry benchmark in the construction of after-sales service system . As early as 2005, Gree took the lead in launching a six-year service policy of free repairs for home air conditioners. In 2014, the service policy was extended to the field of central air conditioners . On March 6 last year, Gree air conditioners entered the industry The first "Ten-Year Free Repair Guarantee" service is launched in China. This service policy not only completely eliminates users' worries during the safe life cycle of product , but also directly promotes the upgrading of the service system of the entire air conditioning industry.
As the leading company that has been ranked first in customer satisfaction in the air-conditioning industry for eleven consecutive years, Gree has implemented a ten-year free repair service, demonstrating its ability to achieve the highest quality of its products. This is also based on the user-oriented model and the company itself. The investment of resources has filled the gap in national standards for the safe service life of air-conditioning products; especially at a time when the quantitative market situation and green cycle development have become the main directions of the industry, Gree's move has been through brand, product, quality and other dimensions. Leading advantages and realizing further upgrading and transformation of growth mode.
The brand and technical support behind the free repair benchmark
What is a brand?Dong Mingzhu once said that the brand will sell the most high-quality products. According to statistics released by Nikkei News Agency, Gree's global market share of household air conditioners reached 20.1% in 2020, and it has remained the world's number one for 16 consecutive years. In the 2022 refrigeration year, when the overall shipments in the domestic market experienced a sharp decline, Gree's dominant position in China's air conditioning industry remains rock solid.
The leading position in market sales is the best recognition of Gree products by users. In the past 31 years of Gree Electric Appliances , Gree air conditioners have accumulated more than 400 million customers in more than 180 countries and regions at home and abroad. The user group accounts for a higher proportion in the domestic market. Such a huge user group means huge space for inventory and replacement. In fact, the domestic air-conditioning industry has entered the user operation and maintenance stage from market operation. While Gree is promoting a ten-year free repair guarantee, it also launched a new round of trade-in activities this year. The coupling of these two measures is coupled with into a whole. This coincides with the measures to support the consumption of green smart home appliances at the State Council executive meeting on July 13 this year.
The ten-year free repair guarantee is a commitment made by Gree to users as a Fortune 500 and Forbes 500 company and brand. This commitment is based on its strong technology research and development and functional innovation system. It is understood that Gree now has 5 national-level scientific research platforms, the only key laboratory in the industry, 1 academician workstation, 16 research institutes, 152 research institutes and 1,411 laboratories.
Gree’s technology research and development platform is almost unrivaled in China’s air conditioning industry. It is precisely because it has such solid technology research and development support that Gree has applied for more than 100,000 domestic and foreign patents so far, and has been granted invention patents for five consecutive years. Ranked among the top ten in the country in 2011, it now has 35 "internationally leading" technologies, and has won 2 National Science and Technology Progress Awards, 22 National Technology Invention Awards, 2 China Patent Gold Awards and 3 China Design Gold Awards.
The independent manufacturing model is the key to Gree's ten-year free repair guarantee. It is understood that Gree has built 77 production bases at home and abroad, as well as 6 renewable resource bases, covering the entire industry chain from upstream production to downstream recycling. , achieving green, circular and sustainable development. Therefore, behind Gree’s ten-year free repair service system is comprehensive protection from the market, brand, technology, R&D, and manufacturing sides.
The high-quality product system behind the ten-year free repair guarantee
It is hard to imagine that almost 27 years ago, when the entire Chinese air-conditioning industry was in the seller's market stage where supply exceeded demand, most companies focused their strategies on capacity expansion. , Gree has already begun to set up a screening branch factory, and many of its parts logistics are 100% screened and tested.It was also at that time that the simple user-oriented thinking of "good air conditioners, made by Gree" became synonymous with air conditioning products.
The high quality of products is the fundamental reason why Gree can implement the ten-year free repair guarantee. Gree has never slackened on its strict commitment to product quality. Today's Gree, on the one hand, further improves product reliability through high-quality parts and components, providing a basic guarantee for the safe use of air conditioners for ten years; on the other hand, it is fully equipped with core technology to ensure the stable operation of air conditioners and protect the safe use of air conditioners for ten years; It is worth mentioning that almost every product of Gree has undergone rigorous testing and testing to challenge extreme working conditions.
Gree air conditioners have carefully polished every component and focused on the user experience at the source of the product. For example, both the Gree indoor and outdoor units adopt a valve-closed and seamless design to achieve professional rodent-proofing. Key components such as the controller adopt a closed insect-proof design to reduce component damage; in addition, the surface of the main board of Gree air conditioners is painted with high-quality three-proof paint. The glue is truly waterproof, insect-proof and dust-proof, and high-quality "anti-sulfide" resistors are used to ensure the reliability of the motherboard circuit.
There are many refined designs such as this, from the high-end green and environmentally friendly black needle-punched sound insulation felt design unique to the domestic industry to the anti-corrosion paint applied to the fin surfaces of the two devices; from the use of antibacterial and anti-mildew materials in the drainage pipes to the connections The tubes are made of thicker and heavier copper tubes; they are fully anti-corrosion, anti-water leakage, and anti-refrigerant leakage.
More importantly, the application of multiple core technologies on the product side allows Gree air conditioners to face different regional climates and operating conditions: For areas with persistent high temperatures in summer such as Hainan and Guangdong, Gree independently developed the second-generation Gree Cool With an outdoor unit, even if the outdoor ambient temperature is as high as 60°C (some models reach 65°C), the air conditioner at home can still provide stable and powerful cooling. For extremely cold areas such as Northeast China, Gree's "three-cylinder two-stage variable capacity compressor technology" allows air conditioning products to still provide stable heating in minus 35 degrees, and the indoor temperature can reach 25 degrees, ensuring warmth and comfort.
Moreover, Gree has fully considered the stability of users' daily use in work and home environments during the research and development stage of air conditioners. Each household air conditioner needs to undergo long-term continuous operation testing before leaving the factory. Among them, the air-conditioning motor has operated continuously for more than 30,000 hours, the moving parts have gone through 8 million operating tests and 90,000 temperature test cycles, and the complete machine has gone through 400 temperature test cycles. In other words, Gree air conditioners have met the test of 10 years of use on the inspection side, and only after passing the inspection can they be officially launched on the market.
It can be seen from the solutions provided by Gree Air Conditioning in terms of parts and key technologies that Gree Air Conditioning has increased the free warranty period from the original six years to ten years in one fell swoop, which is a sign of its confidence in the high quality of its products. Reflection, the so-called diamond does not accept this porcelain work is nothing more than this.
Ten-year free repair warranty Quality Management System
It should be pointed out that our country still has no national standards for the safe service life of household air conditioners. Gree's move also fills the gap in the field of national standards with its corporate strength. Although Gree's ten-year free repair service policy has been implemented for more than a year, there is still no other company in the industry that has followed suit on a large scale. This confirms the competitiveness of Gree's air-conditioning products and quality system from another aspect.
Dong Mingzhu once said: "Quality is related to two lives, one is the life of consumers, and the other is the life of the enterprise. Only by creating a better life for consumers with high-quality products can we truly win market recognition and trust." Market recognition has been fully reflected in Gree's leading advantages in air conditioners over the years, but Gree continues to strengthen its quality control system, which is also a firewall for its ten-year free repair guarantee.
Just like the parts screening branch established in 1995, Gree air conditioners are also stringent in testing on the complete machine side. It is understood that Gree has thousands of quality inspection processes to ensure that each product is fully inspected and inspected. As we all know, air-conditioning manufacturing involves thousands of processes, and Gree has accumulated thousands of full inspection and control technologies. Each technology has gone through a lot of practice and testing to achieve optimal testing results.
Among them, the all-factor quality data collection system uses sensing technology to monitor in real time to effectively and efficiently locate substandard products, ensuring that substandard products will never be put into storage and packaged; the advanced and accurate refrigerant detection technology controls the refrigerant from the source to ensure The refrigerant model is placed with zero errors, and the refrigerant dosage can be accurate to every gram; at the same time, the quality data of people, machines, materials, methods, environment, and measurements in the production process are collected in real time, and the quality data is quantified. Analytical processing and visual display realize transparent management and traceability of data throughout the entire process. Big data analysis technology is used to realize intelligent decision-making on quality. The data visual traceability technology ensures that Gree air conditioners are 100% safe and reliable.
Intelligent manufacturing technology is part of Gree’s quality control system. Gree has innovated a set of centralized quality control technologies that integrate the key features of 5G+ intelligent manufacturing that are safe, real-time, accurate, efficient, and closed-loop. It has established a digital, Networking and intelligence will create an industry-leading smart factory that can manufacture high-quality products.
From being the first to establish a parts screening branch in the domestic air conditioning industry to establishing and implementing the "four vertical and five horizontal" T9 quality management system, from creating the original "D-CTFP" quality cycle model to innovating the five-step quality prevention method, Gree's quality system construction and deep experience are the key to its ten-year free repair guarantee.
Almost ten years ago, Dong Mingzhu proposed the quality management policy of "replacing after-sales service with quality. The best service is one that does not require after-sales service." If the management policy is to solve the user experience problem at the manufacturing end, then the ten-year free repair service policy is to solve the hidden worries of consumers purchasing Gree air conditioners at the back end.
In the vastly different usage environments and diverse user preferences, any free repair service policy has certain risks, but Gree Air Conditioning also persists in promoting a ten-year free warranty that covers the entire life cycle of product safety. Repair service is a demonstration of its all-round leadership capabilities on the brand side, market side, product side and quality management side. (Lu Xingzhou)
