On July 5, Vantage Co., Ltd. officially held the Vantage ·Su 2022 new product launch conference. At the meeting, Vantage released a new brand strategy for 2022, including a new brand LOGO, formulating the three-good kitchen appliance standard of "easy to use, good-looking, and easy to clean", practicing the path of "scientific brand" and proposing the brand value proposition of "serious living", and Launched a series of new products such as Vantage Sanhao integrated stove, a new series of pet products, a new form of close-in cabinet hood, an innovative main and auxiliary three-chamber range hood, and a newly upgraded smart Yuanyang stove.
Pan Yejiang, Chairman and President of Vantage Co., Ltd. Pan Yejiang released the new brand strategy for 2022
At the press conference, Pan Yejiang, Chairman and President of Vantage Co., Ltd. pointed out that the development of kitchen appliances has experienced "from nothing to something", "from less to more" and "from more to more". From the three stages of "to simplicity", we have now officially entered the period of "from simplicity to refinement". Behind the shift from simplicity to refinement is a consumption upgrade in the kitchen appliance industry: contemporary young consumers pursue a more scientific, reasonable and healthy lifestyle. To this end, Vantage will practice the path of "scientific branding", bring consumers a full sense of certainty with a pragmatic, honest and professional attitude, and demonstrate the brand face of Vantage, an expert in the field of kitchen appliances.
At the same time, Vantage summarized its in-depth insights into the consumer market over the years, refined consumers' core value needs for kitchen appliances, and proposed three good kitchen appliance standards of "easy to use, good looking, and easy to clean": "Easy to use" refers to rational technology, While helping consumers solve practical problems, it also provides them with a unique usage experience; the essence of “good-looking” is inseparable from functional aesthetics, allowing consumers to experience the culinary beauty brought by the product in the process of using the product; “ "Good cleanliness" involves Vantage's in-depth thinking on materials, processes and industrial design in all aspects. It must not only be consistent on the outside but also active and passive collaboration.
Regarding the special emotional significance of the kitchen as a life scene, Vantage also proposed the brand value proposition of "serious living": "Today, the kitchen has become the second living space of consumers. In addition to meeting cooking needs, it also has social attributes. Therefore, we believe that the kitchen is a show place, a playground, and a place for spiritual healing. The ultimate goal of being easy to use, good-looking, and easy to clean is to allow consumers to better enjoy life itself. We hope that Vantage will conscientiously make good products to better help. Consumers live seriously. "
As early as 2016, Vantage proposed the "Home Integration Strategy"; now, Vantage has further deepened it and proposed one center and two solutions: taking the "Home Integration Strategy" as the center and proposing the "Set "Department of kitchen appliance solutions" and "integrated kitchen appliance solutions". Based on the development trend of functional integration and space integration of kitchen appliances, Vantage implements the three-good standard, creates three-good products, and releases products and solutions suitable for the era of China's integrated kitchen center.
In terms of integrated kitchen appliance solutions, Vantage proposes integrated kitchen centers, including integrated cooking centers represented by integrated stoves, integrated washing preparation centers represented by integrated dishwashers , and integrated kitchen super cabinets represented by The four major components of the storage center and the integrated air management center represented by the kitchen intelligent fresh air system , together form a comprehensive kitchen scene solution. Among them, the representative VATTI Sanhao integrated stove has condensed a large number of VATTI's product resources, including cleaning models, disinfection models, steaming and baking models, and the latest independent steaming and baking models to meet consumers at different levels and with different needs and realize the integrated stove competition. Tao’s full category coverage.
In terms of kitchen appliance solutions, in response to young consumers’ demand for an ideal kitchen, Vantage has launched a new series of products, the Pampering Series, specially designed for newlyweds born in the 1990s and 1995s. The cooking mode and smart menu of the all-in-one steaming and grilling machine create a relaxing and enjoyable cooking experience. The unified simple appearance design can better realize the integration and integration of kitchen space. At the same time, exclusive baby bath mode, exclusive bottle washing mode and other baby-specific features functions to create a one-stop happy kitchen experience in all aspects.
In addition, it is also very eye-catching in terms of individual products, including a new close-in cabinet hood, an innovative main and auxiliary three-chamber range hood, a smart Yuanyang stove equipped with a new generation of concentrated energy combustion technology, and a third-generation V-Wash. The Vantage Juneng wash-dry dishwasher with washing system was also newly unveiled at this conference.
"Practice the path of scientific branding, create three-quality kitchen appliances, and empower serious living." At the age of 30, Vantage still maintains a youthful and energetic appearance, bringing a better product experience to consumers with a rational attitude, and using Sensual care adds warmth and beauty to consumers' kitchen life.
