In October 2021, Huiwanjia Ceramics Baotou flagship store opened. In the era of normalized epidemic situation, the opening ceremony of Huiwanjia Ceramics Baotou flagship store was "two partners opened the store door."
Huiwanjia Tile Baotou Flagship Store
"Having been the Huiwanjia brand for more than ten years, we have witnessed the rapid changes in the development of the ceramic industry and have also experienced the normal operating difficulties of the epidemic. This time the store has been renovated. It has not only been renovated, but also It's equivalent to reopening. "
" This may be very strange. It's hard to do business now, so why invest in renovating it? "
In the past two years, like almost all ceramic practitioners, we have had to respond. Questions, including but not limited to:
Can ceramic tile shops still make money?
The market is so transparent now, how do you make money?
Why open a ceramic tile store?
Is your rent expensive? Is there any subsidy for
tiles?
Are your sales high?
Why is it so much more expensive in physical stores than online?
Does anyone still visit physical stores?
Who will go to the ceramic tile store now?
Are you going to become an internet celebrity tile store?
Is it unwise to spend money on building a store now?
……
“But even if we have the patience to answer these questions, we cannot change the current situation of the ceramic industry.” said Mr. Xue of Huiwanjia Tile Baotou flagship store.
"It is better to ask yourself and try not to participate in the discussion about 'how to survive' in the ceramic industry, but focus on how to make a brand that sells ceramic tiles a part of consumers' daily home life."
"With nearly 20 years of market experience The accumulated ceramic tile brand, Huiwanjia Ceramics has continuously iteratively upgraded itself from product-driven to customer demand-driven. The upward force of the brand promotes the construction of terminal stores, and the renewal and upgrading of stores is the key to seizing the terminal market. "
" in the entire important market. During the installation process, taking into account the consumption concept of the new generation of consumers who value experience and enjoy quality, we made many attempts on the basis of focusing on product visual communication , experience and lifestyle. "
Huiwanjia Tile Baotou Store. , open space experience design, while consumers are selecting products, they use home space display cases to drive the sales of single ceramic tile products, realizing a "field" type ceramic tile store with a front store and a back store, allowing us to slowly move towards a new generation of "home lifestyle" Approaching slowly is also favored by young local consumer groups.
"As consumer brands become younger, if products cannot be upgraded in time and sales channels that are better connected to consumers can be established, then the store's survival situation will definitely be more difficult." Mr. Xue said worriedly.
“The new store has allowed us to increase our retail sales by 30%. At the same time, we have set up a special home quality experience area for high-value products, subverting the same product display model of old stores in the past, and playing a positive role in in-store retail and home decoration orders. "
With the continuous deepening of offline experience and online operations, the development trend of future stores is unstoppable. For terminal stores, no matter which direction they take to transform their new-generation stores, they need to change their mindset, put consumers at the core, and digitally seamlessly connect all aspects of the store's people, goods, and stores to achieve traffic and economy. Effective and efficient collaborative operation.
