custom kitchen can be said to be a new star in modern home decoration. It is not just a simple patchwork of cabinets, appliances and kitchen utensils, but also an optimized design of the original single and relatively independent components, integrating functionality, aesthetics, and culture. Fusion into one makes it appear more humane and rational, making your kitchen life truly a pleasure. Regarding customized kitchens, all integrated stove brands and traditional brands seem to have given ideas and assumptions. However, how to create the entrance to the usage scenarios of customized kitchens has become an urgent problem that the industry needs to solve.
Take Yitian’s high-end kitchen as an example. When entering a Yitian high-end kitchen store, the kitchen consultant will consult and understand each customer and family member’s cooking habits and lifestyle to match them with more suitable integrated kitchen appliances. At the same time, through the customer's talk of aesthetic needs, Yitian will also combine the real kitchen space structure to tailor an exclusive private kitchen design plan until the customer's ideal kitchen is finally presented.
But the question arises, is this form also a "wait and wait" in marketing, and is it useful for cultivating the market for customized kitchens? Or do you just serve clients who understand custom kitchens?
So, let’s see how Haier works
html On November 6, Haier Kitchen Appliances completed the construction of scenario-based kitchen renovation service bases in 42 major cities across the country, providing service soldiers with kitchen design, cabinet renovation, kitchen appliance installation, Product explanations and other professional ability training can provide users with a full range of kitchen scene transformation services.
Ms. Li from Chengdu experienced a convenient, smart and beautiful new kitchen through Haier’s customized kitchen renovation service. Ms. Li's new house has just been delivered. When choosing a steam oven for the kitchen, considering the small area, she wanted to buy a built-in steam oven, but she was worried about the problem of cabinet renovation. Haier service personnel introduced her one-stop kitchen renovation plan, which finally impressed Ms. Li. After the service soldier Master Yuan came to discuss the design plan with Ms. Li, he dismantled the original cabinets, cut and reassembled them, and finally embedded the disinfection cabinet perfectly into the cabinets, refreshing the kitchen scene for Ms. Li. Ms. Li’s case is just a microcosm of Haier’s scene-based services for kitchen appliances. Haier kitchen appliances start from the needs of users and provide one-stop customized kitchen solutions, bringing the concept and scenarios of customized kitchens to users, and also bringing more room for growth for itself. In fact, it is a very smart approach.
In the era of kitchen economy, the proportion of family investment in kitchen decoration has increased. Consumers' demand for kitchen functions has increased from meeting basic cooking to meeting social, aesthetic and other needs. They pay more attention to the improvement of the spiritual quality of life, and in terms of kitchen space , it is expected that the space and home appliances will be integrated, which requires the construction of the "home" scene and the implementation of the concept. From the concept of customized kitchen to its implementation, it is not difficult to see how big and fragrant this cake is...
From buying kitchen appliances to buying a kitchen, Chinese family kitchens have realized the upgrade of hardware, the pursuit of quality, and the pursuit of tasteful life. leapfrog development. The kitchen appliance industry has always had strong independent innovation capabilities. In this market, there is never a shortage of new products and new technologies. In the future, it will be accompanied by the independent research and development of kitchen appliance companies. However, Haier's kitchen modification service can really teach all companies how to expand the entrance of customized kitchens in the integrated stove industry. If all kitchen appliance companies and integrated stove companies can enhance their empowerment at the scene marketing level, more potential energy will be amplified, thereby promoting a new upgrade in the kitchen appliance market.
