In 1992, Mr. Zhao Zonglin founded Sunshine Linsen in Chengdu with the original intention of "only making furniture with his heart and his whole life".

In 1992, Mr. Zhao Zonglin founded Sunshine Linsen in Chengdu with the original intention of "only making furniture with his heart and his whole life". The ancients often said that "it is established at thirty". In 30 years, a company has entered adulthood. Sunshine Linsen is also working harder and harder on the road to building a mid-to-high-end home furnishing brand, becoming more and more professional, and has become China It is one of the largest, most comprehensive, forward-looking and sustainable whole-house furnishing companies in the west. In recent years, Sunshine Linsen has continued to break the traditional home furnishing model and move towards digitalization, intelligence and informatization. How will Sunshine Linsen, which celebrates the 330th anniversary of html, plan for the future? 3D Home "Smart Star Factory 2" will take you to find out.

Racing to Enclosed

Grasp the market direction and win development opportunities

In the last century, after the clarion call of reform and opening up, China's economy entered a new stage, and the home furnishing industry also ushered in a new era. In 1992, Mr. Zhao Zonglin, who was a carpenter, seized the development opportunity of the home furnishing industry and officially founded Sunshine Linsen. In the following years, Sunshine Linsen continued to optimize its products, followed changes in consumer concepts, and launched a series of furniture products that were well received by the market.

After entering the new century, Sunshine Linsen has gone through a series of development stages such as land encirclement, store expansion, going nationwide, and starting factory purchases. The products have moved from single categories to multiple categories, and the stores have also changed from small stores to large stores. It has become a comprehensive enterprise integrating the comprehensive development of "whole house customization + finished home furnishings + two and a half living rooms".

From the description of Zhou Mao, general manager of Sunshine Linsen Whole House Customized Marketing Center, we learned that the development of Sunshine Linsen has gone through many stages so far, and 2019 is a very critical turning point. After 2010, the customized home furnishing industry gradually sprouted and developed, and entered its heyday with rapid momentum. Sunshine Linsen also firmly grasped this trend and vigorously developed customized furniture. In 2015, Sunshine Linsen’s factory purchase model brought new business opportunities to the company. In the subsequent advancement process, the sales volume of customized products continued to increase and became the mainstay. In 2019, Sunshine Linsen officially integrated finished products and customization, injecting new vitality into the development of the company. Because of this move, Sunshine Linsen was not significantly affected by the subsequent epidemic, but instead showed headwinds. situation.

Some people say that the growth of Sunshine Linsen has accompanied and witnessed the rapid development of China's home furnishing industry, while Mr. Mao believes: "Sunshine Linsen is a participant in the development process of this home furnishing industry, but it is also a beneficiary."

joins hands with 3D Home

Adding a new engine to the development of the enterprise

The cooperation between Sunshine Linsen and 3D Home began in 2015. 3D Cloud Design of 3D Home helped Sunshine Linsen achieve terminal marketing changes, making the store’s conversion rate, unit price, and transaction rate higher than the industry average. This also made Sunshine Linsen suddenly think of 3D Home in the subsequent process of comprehensively promoting the integration of finished products and customization.

In September 2020, Sunshine Linsen and Sanweijia officially launched front-end and back-end integration cooperation. From the initial internal training of to , testing, and warehousing, to the subsequent trial operation, delivery, and comprehensive switching of the 3D home ordering mode, the two parties have achieved perfect cooperation. Mr. Mao believes: "Because 3D Home software covers a wide area, it saves us a lot of time in software switching. At the same time, 3D Home has demonstrated an extremely high level of front-end and back-end integration. Bear renderings are presented to production." The size effect has exceeded the industry level and has perfectly reached the error rate range we want to control. "

At present, with the strong help of 3D Home, Sunshine Linsen's overall efficiency has been greatly improved, and the front-end and back-end software have been improved. Seamless connection has improved Sunshine Linsen’s review and split orders by 25%-30%, and the error rate has been controlled between 1% and 2%.

New Linsen, different Young

Home furnishings are necessities for people's lives. With the advancement of industrialization and urbanization and the improvement of living standards, the home furnishing industry market is expanding day by day. People have higher and higher requirements for the quality of life. Traditional home furnishings can no longer meet the needs of the public, and are replaced by mid-to-high-end customized homes. Sunshine Linsen has always adhered to "customer-centric" since its development. In the subsequent development, it will take customer needs as its first mission, and 3D Home will also give full play to its advantages as a tool to help Sunshine Linsen grow in the next 30 years. In, go better and more steadily!