text/Xu Zhuoqi Long Xuan
html On June 29, the founding ceremony of the Design Innovation Committee of Foshan Shunde Furniture Association was held at Longjiang Copper Factory. The event kicked off with the interaction of "flying paper airplanes". Each guest wrote their best expectations for Shunde furniture and the development of Longjiang furniture design industry on the paper airplanes.
It is reported that Shunde Furniture Association was established in Longjiang on August 18, 1997. The members of the association cover upstream and downstream enterprises in the furniture industry chain, including furniture production, distribution, raw and auxiliary material supply and other enterprises, and have built a professional industrial public service platform for Shunde Furniture.
Shunde Longjiang is the "Chinese Furniture Design and Manufacturing Center", "Chinese Furniture Material Capital" and "National Furniture E-Commerce Demonstration Base". "One Town Three Cities" demonstrates Longjiang's role as China's furniture design and manufacturing The strong strength and unlimited potential of the important town. In recent years, the Longjiang government has attached great importance to the innovative development of the furniture industry, and has deeply promoted the supply-side structural reform of the furniture industry. It has successively issued ten measures to revitalize and strengthen the furniture industry to empower the transformation, development and comprehensive revitalization of the furniture industry. At the end of last year, a Longjiang Town leadership group was established to promote furniture design and industrial innovation. It uses design innovation to lead Longjiang furniture towards modern, intelligent and high-end development, and is committed to promoting the realization of Longjiang furniture during the "14th Five-Year Plan" period. With an output value of 100 billion, we strive to build a world-class furniture industry cluster.
Zuo Jianhua, President of Shunde Furniture Association, said that the establishment of the Design Innovation Committee is also in line with the policy direction. The association has paid attention to the government’s emphasis on the field of design innovation. Recently, Shunde The first supporting policy programmatic document for in the tertiary industry was issued, proposing to support the implementation of the "Design to Promote Trade" action, broaden the channels for realizing design value, and encourage the development of "Design+" new business models and new formats. Under the new situation with strong policy support, Shunde Furniture Association has established a design innovation committee to address the pain points and weaknesses of the industry to realize design innovation resource sharing and service improvement in the furniture industry, and work with designers to integrate, co-create, and deeply tap users. Demand, explore the relationship between space use and home products, use design language, angles, and methods to link users' lives, empower the industry through design, and enhance the industrial development of original furniture design. Zuo Jianhua also said: He hopes that through the new platform established by the government, he will take active actions to introduce and cultivate high-end design talents, promote the ecological layout of the design industry, and better play the leading role of design innovation in the transformation and upgrading of the furniture manufacturing industry.
Longjiang Town Mayor Wu Chengliang said: "The announcement of the establishment of the Design Innovation Professional Committee of the Shunde Furniture Association is a major event for the development of Shunde furniture industry. It is also an important support for Longjiang to build a regional innovation and design center. It will provide Shunde furniture with design Innovation leads the development of the industry and lays a solid foundation. The Longjiang Town Committee and Town Government will continue to support the work of the Shunde Family Association and support the Family Association to continue to lead the majority of furniture companies to become bigger, stronger and better. "
In the future, Longjiang Town will rely on Shunde Family Association. The advantages of the co-design committee are to link multiple resources and provide a smoother cooperation and communication platform for enterprises, institutions, social groups and design workers engaged in furniture design, soft decoration design, brand design and other related designs, and further promote innovative design results. The incubation, promotion and application of innovative ideas will be carried out throughout the entire process of R&D, production, management and sales to comprehensively enhance the brand competitiveness of the "Shunde Furniture" collective trademark and the added value of products and services.
Source | Yangcheng Evening News·Yangcheng School
Editor | Huang Lei
Proofreading | Zhao Dandan
