At this summit, Jiumu proposed "making design have commercial value and using technical traffic to solve user traffic" as the guiding direction of the custom design business, and highly recognized the empowering role of design and design tools in store marketing . Lin Youzhuan, vice president of Jomoo Group, said that in the first half of the year, Jomoo used the 3D home system to design and place orders, driving a 40% increase in performance.
1 Serves many leading companies 3D home making Jomoo has a solid backing behind its 100 billion goal
As a benchmark brand in the home furnishing industry, Jomoo, which has been deeply involved in the industry for 32 years, has still performed well in the past two years. Lin Xiaofa, Secretary of the Party Committee of Jiumu Group, said that the group is moving towards the goal of 100 billion. It is understood that Jomoo Group’s sales in 2021 will reach 15.2 billion, a year-on-year increase of 35%. In the first quarter of 2022, there was a year-on-year growth of 30%. In the first half of the year, sales of 10 billion have been completed, ranking first in the sanitary ware industry for 12 consecutive years.
Lin Xiaofa, Secretary of the Party Committee of Jiumu Group
"Let design have commercial value and use technical traffic to solve user traffic" , Jiumu custom design business uses this as a guide for , once again reiterated and recognized the importance of design, and hopes that will use it High-end customized products that are attractive and powerful can firmly capture the hearts of users.
It is reported that Jomoo has 16 R&D centers around the world, and its investment in R&D and innovation accounts for 10% of its annual sales. Jiumu has won a total of 192 global design awards, and iF ranks first in the industry in terms of the number of design awards won. and have won the Red Dot Supreme Award for two consecutive years.
In addition to continuous investment and innovation in product design, Jomoo also has a number of initiatives in the use of design tools and training of designers. Lin Xiaofa believes that "get design, get traffic." Reaching online and offline consumers through designing scenario solutions is an important way to obtain traffic in the future.
Lin Youzhuan, Vice President of JOMOO Group, mentioned in the semi-annual operation sharing of Customization Division that custom design is driving the rapid growth of group, among which 3D Home plays a vital role.
Lin Youzhuan, Vice President of Jomoo Group
The cooperation between Jomoo and Sanweijia began in 2018. It started with the use of design software and gradually deepened. By 2021, it has fully realized the integration of design and production, and promoted spatial rendering design and design in stores nationwide. The renderings can be ordered to the factory with one click and connected to the back-end production equipment.
Lin Youzhuan shared a set of data - in the first half of the year, Jomoo store designers used 3D home software design solutions more than 5000 , with more than 120,000 renderings, an increase of 200% over the same period last year. Through the construction of the 3D Home Design Island Library, it has brought a 10% increase in sales. Overall, in the first half of 2022, Jiumu's orders placed through 3D Home software design have driven a 40% increase in customization performance, which has achieved remarkable results.
Lin Youzhuan, vice president of Jomoo Group, shared marketing empowerment data of 3D Home
"In the home furnishing industry, there needs to be a role that artistically connects home space scenes and products, and he is the designer." Lin Youzhuan said, Jiumu will work hard on establishing and cultivating the designer system. In addition to having full-time designers and shopping guide designers in stores across the country, designers also need to use 3D home design software extensively and be proficient in design skills.
According to reports, Jomoo has launched the “Reachable Star Designer Program” to provide systematic training for designers and provide exclusive incentives to designers at different levels.
2 Novices can also become with orders "Great God" to help solve the problem of difficulty for new store users to get started
Behind the rapid growth of Jomoo, 3D Home software is also continuously upgraded and optimized to provide technical empowerment. Entering 2022, the cooperation between the two parties has deepened again. 3D Home has customized a shopping guide design tool for Jiumu to help solve the problem of difficulty in cultivating and getting started with store shopping guides.
Liang Yongyi, executive director of the 3D Home Industry Talent Academy
Liang Yongyi, executive director of the 3D Home Industry Talent Academy, introduced at the event that after several years of cooperation and exploration, the 3D Home software has been widely promoted in Jiumu stores across the country, and everyone can make a panorama. . The focus of this year's cooperation with will be on promoting shopping guide design tools so that everyone can become a designer.
By uploading Jomoo's full range of products to the solution library and product library, the shopping guide can complete the product replacement in the renderings with a simple click of the mouse. The effect can be presented in real time without waiting for rendering, and you can place an order with one click without any unnecessary operations. The factory allows design novices to master rendering design skills with zero threshold.
He particularly shared that shopping guide design software allows store shopping guides to have the dual capabilities of " with single + design ", and will transform from selling standard single products in the past to selling overall space solutions. It can effectively improve the efficiency of signing orders and increase the value of customer orders.
It is reported that 3D Home will provide key training for Jiumu’s core merchants, so that the software application can be promoted to stores across the country, providing convenient, easy-to-use, and efficient tools for Jiumu store design to improve efficiency, increase conversion rate, increase unit price per customer, and achieve doubling of performance. .
work together to build a high future. Jomoo impresses thousands of users with product designs that are emotional, warm, and both aesthetic and functional. In the future, 3D Home will also join hands with JOMOO in digital innovation, becoming JOMOO's most solid partner on its journey to 100 billion yuan, standing behind its customers and helping them move forward.
