For ordinary consumers, when faced with product choices with the same function, the first brand in their minds is often the most professional and preferred product they think. The same is true for the washing machine market. According to the latest statistics released by Zhongyikang, Haier's overall annual share of washing machines is 43.58%, ranking first.
During the National Day, Haier washing machine launched a new product-Die Dai and Mei Washing and Drying Care Machine. Compared with the traditional washing and drying combination in the industry, it is divided into a washing machine and a dryer , which can only be simply stacked up and down and the height is too high. Although this product is only 6cm shorter, it achieves integrated washing and drying. , Nursing three functions. Both in appearance and function, it demonstrates the high confidence of China's washing machine technology. It is a breakthrough innovation that is rare in the industry market.
3-in-1 washing and drying care machine defines the industry trend
Haier washing machine, as the creator of the technology trend of the world’s washing machine industry, has led the way in healthy washing, direct drive washing, Industry trends such as air washing, partition washing, and smart washing. Up to now, Haier's direct-drive washing machine series products have entered 10 million households around the world.
However, the times are advancing and user needs are constantly escalating. We can imagine the entire laundry process of consumers now. Consumers need a washing machine to wash clothes, a clothes dryer to dry clothes, and then a clothes care cabinet to care for the clothes. Not to mention the cumbersome steps, space utilization is a big problem. In addition, the traditional washing-drying machine uses high-temperature drying, which is easy to damage the clothes, and it dries slowly and is not completely dried.
These poor experiences have occurred. An important reason is that no matter the washing machine, clothes dryer or washer-dryer and the combination of washing and drying, they all innovated based on the needs of the European and American markets. After entering the domestic market, no matter from the height of the whole machine or the humanized control, it is copied. A more realistic example is that European and American users are accustomed to placing the wash and dry combination side by side, and the opening and closing doors are opposite. However, domestic manufacturers still regard the wash-dry combination as a suit in appearance.The height reached 173cm or even higher, which did not meet the real life needs of users. The user buys it home, and chooses to place it up and down in order to save space. The original opposite opening and closing doors have become a different direction, the experience is not good, and the decoration effect is not good.
Now, Haier washing machines have all been solved with a washing-drying care machine. Where is the confidence? The answer lies in the Die Dai and Mei Wash and Dry Care Machine. Haier washing machine creatively integrated washing, drying and care, and washer and dryer combined into one, and launched Die Dai and Mei Washing and Drying Care Machines. Although the height of the whole machine has been reduced, it has once again refreshed the height of the global washing machine industry. Regardless of appearance, humanization and technological innovation, it is a global breakthrough and is more in line with Chinese families.
washing-drying care machine: not a washing machine, it is a scene
From the perspective of user experience, Haier Didai and Mei washing-drying care machine is not so much a new product as it is a smart scene in itself. Haier washing machines stand at a new high point in the industry, subtracting the user's washing and protecting scenes to meet users' needs for the ultimate life.
The washing-drying care machine is not a combination of multiple types of products, but a product that integrates three functional scenarios of washing, drying, and care. Unlike the industry's split-screen control, the washing-drying care machine can control washing and drying with one screen. whole process. Users do not need to control the washing and drying procedures separately. The washing and drying care machine itself can realize the intelligent experience of washing and drying linkage. It only needs to operate once, and the washing and drying data can be intelligently shared, and the preheating and drying services are actively provided.
When washing clothes, the washing machine will automatically weigh to determine the moisture content of the clothes. 15 minutes before the end of washing, the dryer enters the warm-up phase. After washing, the dryer has reached the optimal temperature and it only takes 15 minutes to dry the clothes. Even if I decide to wash clothes on Monday morning, a shirt can be washed and dried in just 30 minutes, and it is easy to put on and go out.
Haier Diedai and Beauty Washing and Drying Care Machines integrate the latest scene intelligence technology. In the future, more species that support scene intelligence technology may appear, which will reshape the pattern of the home appliance industry. Focusing on user needs, blessing the scene intelligence and being shorter, is precisely defining a new height. Appropriate subtraction is precisely widening its own moat.
So, Haier Didai and Mei Washer, you are a bit short "Versailles".
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