Due to the new crown epidemic, the Bologna ceramic sanitary ware exhibition Cersaie (hereinafter referred to as Bologna Exhibition), which was closed for one year last year, is back this year and will be held from September 27 to October 1, 2021 for a period of time. 5 days.
As the largest and most professional ceramic exhibition in the world, Bologna Exhibition is also a holy place in the hearts of ceramics people all over the world. This exhibition is held as scheduled, which is no different than a shot in the heart for global ceramic companies shrouded in the shadow of the new crown pandemic.
In previous years, Chinese ceramic companies have maintained a high degree of enthusiasm for exhibiting and viewing the Italian exhibition. So this year, how is the situation of the Bologna exhibition held during the epidemic? What is your attitude? What are the highlights of Chinese exhibitors?
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The total number of exhibitors decreased by 32.5%
Only 6 Chinese ceramic companies made their debut
7_strong _strong 13 open reports this year. In the exhibition hall, there are about 600 exhibitors . Compared with the 18 exhibition halls and 889 exhibitors in the 2019 exhibition, has dropped by 32.5% .
In terms of booths, products of the same category will be displayed in adjacent exhibition halls, making it more convenient for buyers to visit and purchase.The exhibition also created two distinctive new exhibition halls: Hall 37 and Hall 18.
Among them, Hall 37 is located in the center of the exhibition, mainly displaying ceramic tile products with a sense of design and texture.
Hall 18 is a custom design hall. Designers will have the opportunity to meet with 10 top international construction companies invited by the organizer. Buyers and exhibitors can negotiate face-to-face and sign contracts. Therefore, the hall is named "Contracts" Pavilion". The 16, 19, 22, 25, 26, 29, 30, and 36 halls will focus on displaying ceramic wall and floor tiles.
The Chinese ceramic companies participating in this year's exhibition are Dongpeng, Eagle , Bode , Jianyi, Owenlai 7 Strong and Jiamei (strong).
Among them, Eagle has been exhibiting for 23 consecutive years; Bode, Dongpeng, Jianyi, and Owenlai have all participated in multiple exhibitions; and Jiamei Ceramics, a subsidiary of Aesthetic Group, is participating in the Bologna exhibition for the first time.
It can be found that the brands that are eligible to participate in the exhibition but did not show up this year include Summit and Champion. However, Smick, who participated in the early exhibitions and has been absent in recent years, still has no news this year.
So why did these six Chinese companies travel far and wide to participate in the Bologna Exhibition under the influence of the epidemic?
In the interview, the relevant personnel of Dongpeng International Trade Center said that Dongpeng's insistence on participating in the Bologna Show shows its firm to realize the corporate vision of "World Dongpeng" and continue to establish Dongpeng's brand awareness on the international professional stage. At the same time, by communicating with top international construction companies, we can keep abreast of the latest industry trends and trends.
Liang Xueqing, general manager of Owenlai Brand Management Center, also mentioned that, as an international brand for 22 years, Owenlai has an important position in exports and the entire sales system is very well established; and the European high-end market is Owenlai’s key channel.As a platform for the European market and even the world, the Bologna Exhibition can maintain direct communication and contact with matching customers. Participation is not a fancy, it has produced very good results in sales in the past.
At the same time, Owenlai also aims to show global customers the breakthroughs and improvements in products, processes and technologies in the past two years.
The relevant person in charge of Jianyi also believes that and through the authoritative platform of Bologna Exhibition, can more intuitively continue to export high-end Chinese-made and original designs to the world.
Of course, seeking more efficient and extensive cooperation opportunities is also one of the goals. In addition, Liang Xueqing also mentioned the key for Chinese ceramic companies to enter the Bologna exhibition. The core of is still the product itself , including original design and process technology , and these are also Chinese brand products based on the high-end European market. Or the key to the international market.
And the companies that can enter the Bologna exhibition also mean that the brand tone and product design are to a certain extent, highly compatible with the mainstream aesthetics of the European high-end market or the international market.
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"Chinese Expeditionary Army": will focus on large specifications and "local features" _p1
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Specification products are the main products. The exhibition styles are different,Some adhere to the "Chinese style", some continue to take the international route to be in line with international standards, and some continue to display personalized and original product systems as always...
For the booth, the Eagle Booth is at Hall 36 Stand B54. In addition, The booths of the five companies are all located in Hall 19.
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Dongpeng
▲ Dongpeng this booth design
booth highlights:
Dongpeng’s booth reaches 184m² , with the theme of "opening up the history, creating a beautiful human settlement" . The concept of the entire booth is presented through open cube modules, which coincides with the main visual image of this conference. In the big frame, more cube display racks are collocated and displayed, implying the merger and tolerance of more space possibilities after the return of the epidemic.
Not only that, the booth also incorporates 's artistic display of strong humanistic feelings and healthy living, which reflects that in this ancient and intelligent city full of mankind, the "beautiful human settlement" advocated by Dongpeng should be compatible and inclusive. Keeping pace with the times, it not only contains the ancient humanistic charm, but also has the pursuit of simplicity and health today.
Appearance products:
starlight luxury stone, world stone, wabi-sabi cement, healthy functional tiles, thin rock slabs, etc.
The colors are mainly regular black, white and gray, as well as new products in the dark series (such as blue, light green, etc.); specifications cover 600*600mm, 600*1200mm, 750*1500mm, 800*2600mm, 1600*2700mm . The
process includes thin-layer fabrics, glitter dry particles, ultra-fine dry particles, sheep fat dry particles and so on.
It is worth noting that, in addition to the new slate of large size, phantom color, mutton fat and color dry particles, Dongpeng launched 800*2600*5.8mm for the first time overseas. A new species of rock slabs on the top of the wall.
will also respond to the dual-carbon policy of "carbon peak" and "carbon neutral" proposed by the country at the United Nations General Assembly, and exhibit new environmentally friendly materials such as eco-stone and soft porcelain.
▲Dongpeng product renderings
As a leading enterprise in China's ceramic industry, Dongpeng has a strong, flexible, and abundant supply chain with a full range of products that can provide partners with complete Brand empowerment and marketing system.
With its strong strength, Dongpeng has appeared in Bologna for 8 consecutive times, making the strongest voice for Chinese national brands.
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Eagle
▲ Eagle this booth design
booth highlights:
this exhibition, Eagle Ceramics adheres to the traditional Chinese culture "moon window" as the representative element, fusion of publicity and rich color elements, the collision of traditional and modern structures and colors, let the world's ceramics industry see the beauty of Chinese culture in modern times , Has spawned new design inspiration.
continues to participate in Bologna's Eagle brand for 23 sessions, always holding 's original intention of "letting Chinese culture out of the world" , completing the changes and upgrades of Chinese design and world products time and time again.
▲Exhibition product picture
Display products:
This exhibition is the main product specification of the Phantom 6strong 6strong 6strong 9800 series. .
The product design concept is based on starry sky, crystals, and pearls. It draws on the artistic inspiration of Monet and Van Gogh's paintings, and uses craftsmanship and art to achieve the Streaming Phantom series.
Streamer Phantom includes three sub-series: smoky crystal, star gem, pearlite, a total of seven colors, with rich colors of blue, green, reddish brown, beige and white as the main color.
Due to the superposition of different raw materials such as color frit, color dry particles, transparent dry particles , and high-temperature calcination, the product emits shimmering particles from the inside to the outside.
The colorful frit that naturally stretches under high temperature brings a multi-layer three-dimensional effect with full light perception and strong penetrating power. There are thousands of facets and more design than real stone.
▲Eagle product renderings
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26 img _br3 _br3 _br3 _br3 _br3booth highlights:
This exhibition,The booth area of Jane One is 160 square meters. The design theme of is nature, is infinite-people and nature 's infinite connection, products and people are infinitely connected. The specifications of the continuous pattern slab product and the application of Jianyi precision dense seam paving technology, the gap is less than 0.5mm, and the overall feeling is stronger.
There are also physical display steps created by Jianyi translucent jade products, and a reception desk created by forward-looking heating brick products.
Appearance products:
Spanish beige, Lawrence gold, Lhasa white, Royal blue, Jingya brown, Four Seasons Oasis, Carrara white, blue transparent white jade_br There are five major color systems of color, green, beige and black, and the main specifications are 900*1800, 600*1200, 600*900mm.
It is worth noting that this exhibition focuses on infinite continuous pattern products and dense stitch paving technology. The design is closer to the style of overseas markets, and the product selection is closer to the preferences of overseas customers.
At present, Jianyi's products are widely favored by many end consumers in domestic and overseas markets in Southeast Asia, the Middle East, Europe and the United States and other countries.
For decades, Jianyi has focused on the continuous R&D and innovation of products, and continuously promoted better Chinese manufacturing to the world.
▲Jianyi product renderings
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▲Owen Lai
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, as a leader in plain bricks,This is the third time for Owen Lai to participate in the Bologna Exhibition. The booth area is 80 square meters. The theme of the booth is "The Volume of Time". It uses the material design language of ceramic tiles to describe the traces of time of all things in nature, implying that each product series is a humanistic thought. The story volume of .
On the whole, Owenlai Exhibition focuses on outstanding products. In terms of product display, due to the postponement of the last Bologna exhibition, Owenlai will bring symbolic products and special products that have been heavily built in recent years, including the five series of tactile touches, and high-quality rock slabs.
As a design-led ceramic tile brand, Owenlai’s main product design is relatively simple, mainly in line with the mainstream European aesthetics. The product is mainly functional, paying attention to details, and pursuing human comfort.
is more diversified in terms of specifications, focusing on large size. The main products are 750*1500mm, 600*1200mm, 900*1800mm, etc. .
▲Product image of booth
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Bode
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p0 p0 At this exhibition, Bode will bring its original category-Belijing corundum to appear, and plans to showcase its 24 newly developed products, including 900mm*2650mm, 1200mm*2650mm two large specifications.
It is worth mentioning thatIt has been 2 years since the last Cersaie2019 Bode showcased its innovative category-the first batch of original innovations of Belijing corundum at the top international exhibition for the first time.
In the past two years, Bode has accelerated the pace of innovation, comprehensively upgrading from multiple dimensions such as craftsmanship, quality, texture, color, texture, specifications, application, etc., and continuously enriching the connotation and extension of Pelijing corundum.
▲Effects of Bode products
So far, Bode Belijing corundum series has four series of calcined marble, calcined luxury stone, calcined jade, and calcined gemstone. Products.
The specifications cover 900*1800mm, 900mm*2650mm, 1200*1200mm, 1200*2650mm, etc., with different thicknesses from 6 mm to 30 mm, which has been built into a mature and systematic product matrix.
Bode has a long-standing reputation in the industry for technological innovation and precision workmanship. For many years, it has always adhered to the road of independent brand development. It is the representative of China's ceramics industry from "Made in China" to "Created in China" enterprise.
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Jiamei
did not work well as of the first publication of the ceramics. )
Guangdong Jiamei Ceramics Co., Ltd. was established in 1997,The Aesthetic L&D ceramic brand was born in 2003 and is the main fashion brand promoted by the Aesthetic Group.
Adhering to the spirit of "Aesthetic Manufacturing", Aesthetic L&D Ceramics continues to pursue internationalization and high quality, and its global market share continues to rise. Its products include "No. 5 Stone", "Bauhaus", Ingenuity·Tile, High Definition Stone, Porcelain Glaze Face tiles, wood-grain tiles, polished tiles, interior wall tiles, European antique tiles, microcrystalline stones and other ten categories with thousands of colors.
is good at design and focus on value. Aesthetic L&D Ceramics advocates the perfect combination of art and life, not only pursuing sensory effects, but also reflecting the owner's life value and connotation.
In 2020, the brand value will reach 20.337 billion yuan, and it has been on the list of China's 500 value brands for ten consecutive years.
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The organizers of the Bologna Exhibition will implement the strictest epidemic prevention
This year’s exhibition visits are all harder and harder
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strong6_strong _strong _strong _strong 7 Exhibitors, designers, product development personnel, and study tours, etc.
And in this information collection, the editor found that although the Bologna exhibition has been restarted, due to the impact of the global new crown epidemic, everyone is no longer rushing like they used to.
For example, Summit and Champion, who have participated in the exhibition for many years, canceled their participation plan this year. Of course, there are many people in the industry who also said that they would not go to the exhibition.
And this is also because of policy control, reduction of flights, separation of exit and entry in both directions, and many objective factors such as increased travel costs and safety .
At the same time, there is a visa issue .Due to the epidemic, Italy will not open new visas to China at present, so even if many people want to go, it is difficult to solve the visa problem.
includes travel agencies. In view of national policies, organizations leading groups are not allowed to organize overseas trips.
According to the editor, I learned that this year's Bologna Expo will also implement the most stringent health and safety regulations, requiring a green pass to enter the venue.
According to Italian immigration regulations, Italy classifies inbound passengers from various countries into AF six categories; among them, E-category countries, including China, are only allowed to enter for work, health, study, and emergency reasons. Return to the place of residence.
and after entering the country, you must hold a nucleic acid test report within 72 hours and be isolated for more than ten days. (Italy does not recognize Chinese vaccines. Therefore, if low-risk areas of non-EU countries enter Italy, they still have to self-isolate.)
However, domestic exhibitors use various methods to link to the exhibition, such as Jianyi, Eagle, etc. For brands that cannot arrange domestic personnel to go to the exhibition, they hire part-time personnel or agents to meet the business and customers at the booth.
Dongpeng and Owenlai arranged business teams to the scene and have entered Italy for isolation.
According to Liang Xueqing, general manager of Owenlai Brand Management Center, the reason why Owenlai still needs and can arrange personnel to pass is because it attaches great importance to the international high-end market. The personnel have advanced qualifications, mature and standardized operations, and have greater convenience and advantages for obtaining an Italian visa. Therefore, the exhibition only needs to solve the isolation and travel problems.
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online cloud viewing has become an important way to participate
Huaxia Ceramics Network plans two live broadcasts
, it is worth mentioningThis year's exhibition will launch the online exhibition (CersaieDigital) for the first time. Visitors can use the multimedia exhibitor catalog and search keywords to explore the exhibition halls of corresponding companies online and conduct online meetings with exhibitors.
The exhibition also launched the exhibitor catalog application (AppCersaie Official).
In this official application, visitors can search by product category, alphabetical order and exhibition hall to get all the information about exhibitors and exhibition activities organized by Cersaie.
Cersaie launched its first online exhibition (Cersaie Digital) this year. Visitors can use the multimedia exhibitor catalog and search keywords to explore the exhibition halls of corresponding companies online and conduct online meetings with exhibitors.
In addition, the exhibition also launched the exhibitor catalog application (App Cersaie Official). In this official application, visitors can search for all information about exhibitors and exhibition activities organized by Cersaie by product category, alphabetical order and exhibition hall search. The editor of
also learned that in addition to the official online viewing mode of the Bologna Expo this year, brands such as Dongpeng, Jianyi, Owenlai will also adopt online real-time live broadcasts, and attract each other through all online channels. , Interact with the official social media of the exhibition to increase its own traffic.
Here is a preview: 3:30 pm on September 28 and 29, Beijing time!
Huaxia Ceramics.com, Gengjia, and Foshan Binggao Design Co., Ltd. (BGI for short) jointly organized "2021 Bologna Ceramics Exhibition" live broadcast series of activities, the time is: 28th 15:30-18: 15:30-18:30 on the 30th and 29th.
At that time, three Italian designers will take everyone to the "cloud" exhibition, and accurately grasp the exhibition information for the first time. The focus is also on the designer’s sharing of dry goods.
In fact, it is not difficult to find that the new crown epidemic has accelerated the digital transformation of the ceramic industry. In recent years, whether it is exhibition platforms, companies, or the media, online formats have been used as an important means of information exchange and communication in the epidemic environment.
Although the domestic live broadcast industry has already entered a white-hot stage, for the ceramic industry, this is still a relatively new model that has to be embraced.
At the same time, it can be seen from the situation reflected in the early stage of this Bologna exhibition that the new crown epidemic has accelerated some disruptive social changes, that is, in the era of big data, we no longer need to consider space issues.
As mentioned above, perhaps in the future, Bologna exhibition, including other international exhibitions, we no longer need to spend a lot of time to go to the scene, just through the online link.
In the current era of economic downturn, for many people or companies, it will also save a lot of costs and energy.
Well, that's it for the general situation. For more information about the Bologna exhibition, please pay attention to the WeChat official account of China Ceramics.com.
The author of this article | Xiaocheng Events
Editor-in-Chief | Lao Niu
*Part of the pictures are from the Internet, and the copyright attribution has not been verified, not for commercial use, if any The author is kindly requested to contact us.
