The Dyson hair dryer, which is priced at more than 3,000 yuan at the store counter, can be bought online for only a few hundred yuan, and the cost is only 200 yuan. In recent years, Dyson hair dryer has been sought after by many young people for its unique design and manufacturing process, and it has also become a good choice for gifts during festivals. However, it is precisely because of this that online "high imitations" have become a "new choice" for many people who are unwilling to spend a lot of money to buy Dyson products through formal channels, hoping to spend a small amount of money to do big things.
profit-driven
the sale of products on the market Dyson difficult to distinguish between true and false
in recent years in the country Dyson's products that continue to be sought after in the market are mainly hair dryers, vacuum cleaners, bladeless fans and other products that are most popular. Its ingenious design concepts and exquisite appearance are indeed refreshing.
The reporter learned from Suning , JD.com and other platforms that Dyson currently has obvious brand advantages in vacuum cleaners and hair dryers, especially in terms of sales. According to the latest statistics from Aoweiyun.com, Dyson’s offline sales accounted for more than 36% in the vacuum cleaner-based cleaning appliance market.More than doubled the second place and firmly ranked first in the industry.
A salesperson told the reporter that Dyson’s products mainly come from two types of customers. The gift-giving crowd also includes group purchases. The employee rewards of some units often choose this kind of products. In addition, customers such as banks and airlines will also choose this kind of more fashionable and high-value products.
In the pursuit of many loyal users, Dyson's products also have a prominent feature that is "expensive." The reporter learned that, taking Dyson's hair dryer as an example, its current official price is 3190 yuan. In addition, Dyson has also developed peripheral products with hair dryers, such as hairdressing straighteners priced at 3690 yuan. This price is basically about twice the price of similar products in the market. Dyson's vacuum cleaners range in price from 2,990 to 5,290 yuan depending on the model, which is also significantly higher than similar products in the market. Look at Dyson's patented bladeless fan . The prices are all over 3,000 yuan. Since there is no comparison of similar products on the market, the market price of domestic brands is basically between 300 yuan and 500 yuan. , There are very few high-end products above 2,000 yuan.
Some consumers said that it is impossible to distinguish between genuine and fake Dyson only by packaging and product appearance. problem. Some consumers who used counterfeit Dyson products encountered product failures,I didn't immediately realize that I had encountered a fake, but I just thought I was out of luck.
According to industry insiders, although it is not easy to estimate the proportion of counterfeit Dyson products in the market, there are many users who are using counterfeit Dyson products due to the high profits. This can be glimpsed from the reports on the case of counterfeit Dyson seized by relevant departments from time to time in news reports.
fakes rampant, revealed the secret to prevent
fake dens actually self-sale system
reporters also understands that most consumers who use Dyson products fail, often enjoy the specified after-sales service links when the genuine products, and find that the "Dyson" they bought is a counterfeit product. In this regard, some insiders told reporters that it is precisely because of this that some counterfeit Dyson products even have their own after-sales service system to prevent fraudulent behavior from being revealed in the future.
It is understood that in the major cross-provincial fraud case cracked by the Yancheng police in May this year,Counterfeit Dyson products have their own after-sales service system-because the quality of the products produced by the counterfeit dens is not good enough, the product return rate is as high as 40%, and retail outlets often receive complaints from buyers. In order to prevent the fraud from being discovered, the counterfeiter specially hires someone to collect the fake Dyson hair dryer that needs to be repaired, and then send it to the designated place for repair in the form of express delivery, forming a counterfeit after-sales service chain.
The police investigation found that the criminal gang not only had a clear division of labor, but also paid special attention to the printing of counterfeit "Dyson" trademarks. " 丝印" workers are arranged in other places far away from the production line, and work separately from ordinary production and processing workers.
The cost of the "Dyson hair dryer" produced in this way is only about 200 yuan, and from the appearance it is enough to pretend to be a product of more than 3,000 yuan on the counter. These fakes are sold on various platforms after the criminals have increased prices, attracting many consumers who love cheap.
Dyson: currently unable to provide authenticity verification services
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39br39 Contacted Dyson's customer service staff. Dyson's official customer service stated that it is currently unable to provide consumers with authentication services for product authenticity. Regarding how to avoid buying fakes, Dyson only gave one way: to buy Dyson products in Dyson authorized stores and outlets.
Dyson's official customer service stated that in order to avoid buying counterfeit products, consumers are advised to purchase Dyson products at Dyson authorized stores and outlets to ensure that they are all official Dyson products. Regarding the question of whether Dyson products purchased in authorized stores and outlets can still be authenticated offline, the customer service said that as long as the products purchased in these channels must be authentic, consumers can use it with confidence, usually not providing offline Appraisal, but if there are special circumstances, you can discuss with customer service to resolve.
For products purchased through non-Dyson official channels, Dyson cannot provide authenticity verification services, nor can it be registered. According to the reporter's understanding, Dyson can provide free membership registration services for users who purchase products. After registering as a member, you can register the machine through "Product Registration". But according to Dyson, even if the machine is registered, the authenticity of the product cannot be guaranteed. So this means that only the person who purchased the product can know whether a Dyson product was purchased from an official channel, and other people, such as users who received a gift of Dyson products, do not know if they have not obtained the product sales certificate at the same time. When the product is purchased through the channels, it is basically impossible to know the authenticity of the product.
In this regard, Dyson said that if consumers have questions about whether the purchased product is a Dyson authorized product, they can only check with the seller about the source of the product and the corresponding authorization documents. To solve it. If the seller is still unable to resolve the consumer's question, he can only further complain to the seller's e-commerce platform or the local market supervision department. Dyson stated that Dyson will provide assistance in accordance with the law when the relevant e-commerce platform or market supervision department handles the case.Cooperate with e-commerce platforms or regulatory authorities to take actions against sellers.
(Author: Zhang Qin|From: Beijing Youth Daily)
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