Dongfang.com reporter Cao Lei reported on May 10: Recently, the first "Shanghai Xingrui Arts and Crafts Masters" award ceremony was held at Shanghai Arts and Crafts Vocational College. It is reported that this selection activity lasted 194 days, and a total of more than 540 works of art were shortlisted. In the end, a total of 79 artists won the title of "Shanghai Xingrui Arts and Crafts Master", including Bao Hao, the brand leader of Yizunxuan and the fourth-generation descendant of Shanghai Redwood. Mr. Gan won the award on behalf of the "Craft Furniture" category.
The Yizunxuan brand was founded by Mr. Bao Tianwei, a Chinese woodcarving master and a Shanghai-style mahogany master. It has become a leading brand in the domestic high-end mahogany consumption field, with annual sales of hundreds of millions of yuan and more than 50,000 family members. Second-tier cities. Under the influence of his parents, Bao Haoqian has been fascinated by his ears and eyes since he was a child, and has forged an indissoluble bond with the art of wood carving. He graduated from Fudan University, New York University and other famous schools. Working and studying in an international auction house, after returning to China, he followed his father to learn the design and creation of traditional furniture. Over time, in a subtle way, inherit the intangible cultural heritage culture and carry forward the seeds of classic woodcarving skills.
The arts and crafts industry is an important part of Shanghai's fashion industry, and fashion design is the only way for the industrialization of arts and crafts. As the new head of the Yizunxuan brand and the fourth-generation successor of the Shanghai-style mahogany intangible cultural heritage, Bao Haoqian has been thinking about how to make the art of mahogany woodcarving beautiful; how to let the traditional woodcarving break away from the old taste and integrate into the new Design aesthetics; such as secondary design and creation of line and surface elements in home design, such as cross-border application of materials and innovation of oriental aesthetic life scenes. Bao Haoqian believes that the soul of "Shanghai-style culture" lies in fashion, and fashion is the trend of upward and beauty. The Yizunxuan brand needs to develop in innovation, so that more people can see, contact and like it.
Mr. Bao Haoqian is also the young head of Shanghai Shanghai Redwood Museum. He focuses on product innovation and design, and aesthetic education and brand building. He takes the experience of redwood culture as an important brand core to share with young students and social welfare groups. He has personally guided and explained the exhibits and collections in the museum for various student groups and social welfare organizations, the sequence of wood carving techniques, the types of popular wood and the essence of carving techniques, which have been widely praised by visitors from all walks of life.
