30 years ago, had a senior academic talent who graduated from Peking University and was forced to become a butcher , but he seemed to be different from ordinary butchers.
An ordinary butcher sells pork all his life, but he has become a textbook-like figure.
What unknown stories are there behind this transformation? What have you experienced behind his success?
Next, let’s learn about the legendary life of this Peking University butcher.
Lu Buxuan
Peking University graduation
1989, Lu Buxuan graduated from Peking University and began to wait for the school to allocate work. because of his special era background, he was assigned back to his hometown in Xi'an .
However, his hometown unit beat the ball again and again, and in the end, he was assigned to an unknown middle school to be a teacher. But Lu Buxuan is not satisfied with this job. He wants to be a civil servant. He wants to change the fate of farmers in his family for generations.
, and his alumnus Chen Sheng was unwilling to be a civil servant, but in the end he became a civil servant.
The two of them at this time still don’t know that their seemingly unrelated life trajectory will one day overlap. They will become famous entrepreneurs in their thirties.
Lu Buxuan
Now, let's turn our perspective to Lu Buxuan first.
Lu Buxuan believes that as a top student at Peking University, he should not be limited to a small school. Therefore, he decided to contact the Personnel Bureau and wanted to re-arrange his life.
But he is just an ordinary farmer, no money or connections, is just a Peking University graduation certificate, and people will not look down on him a bit .
When he was riding his bicycle to the Personnel Bureau to give gifts regardless of rain or shine, he always heard a sound.
Lu Buxuan
"I only need people recommended by the school or other units, and I can't do it myself."
Lu Buxuan repeatedly hit a wall. At the beginning, he wanted to work in the city, but because of too many setbacks, he gradually lowered the requirements for . It's okay to work in the county, as long as you don't have to teach.
However, In the 1980s, no one of the farmers without status would take a look at more, even though he was a top student at Peking University.
The other party either said that the position was full, or that his conditions were not suitable, or that he would arrange it later. Anyway, the employer always has many reasons to reject him .
Lu Buxuan and Chen Sheng
But after his unremitting efforts, a small official in the county finally let go.
"The Planning and Economic Affairs Commission needs people, but it is not a civil servant's iron rice bowl. If you are interested, I can arrange it for you."
At this time, Lu Buxuan was already crazy . He didn't care whether he was an iron rice bowl or not, as long as it was a job.
But what he didn't expect was that this job was not as good as teaching.
When he came to the Planning and Economic Commission, he was transferred to a dilapidated factory to work. When he asked the leader in confusion, the leader told him impatiently: "If you like to do it, do it, leave if you don't like to do it, there are many people who are rushing to do it."
Lu Buxuan
So, under the pressure of life, Lu Buxuan had to accept this job , and there were only a lot of miscellaneous tasks in the factory every day, such as boiling water, pouring tea, brushing pots, etc.
This is far from what he imagined, so he decided to follow the director of the Planning and Economic Commission to go into the business and change his life again.
Because The civil servants at that time had low salaries and many rules, it was impossible to get rich , so many people would go into business, and his alumnus Chen Sheng was one of them.
In fact, Chen Sheng is also an "outlier" of Peking University and Middle School. He resigned from shortly after work. He set up a stall today, sells vegetables tomorrow, and sells meat the day after tomorrow. He has to try any job that can make money.
Lu Buxuan
Later, he heard that off-season vegetables were the annual selling point, so he bought a large area of farmland and farmed with farmers every day. In the past year, he actually made hundreds of thousands of , which was a huge sum of money.
Lu Buxuan, who is far away in Xi'an, learned about Chen Sheng's success through a friend's narration. He believes that he and Chen Sheng are the same people, and maybe going to do business will change his destiny.
But he ignored one thing, Chen Sheng started his own business, but he followed others to start his business , and he was already controlled by others in his actions.
Director took him with him and originally wanted to build a chemical factory, because at that time, it was the most profitable to open a factory. However, with the changes in policies, the cut off funds and the limitations of ideas, the factory did not open in the end.
Lu Buxuan
In fact, during the preparation process, Lu Buxuan has put forward his views more than once, but no one wants to listen to his . Now, the director failed in business and still has a way out. He now has no job of serving tea and pouring water.
eyes can see that he was still a poor household for several years. Lu Buxuan turned white with his head in sorrow, and his wife could not see any hope in him, so he chose to divorce him .
That's it. Lu Buxuan, who graduated from Peking University, not only failed, but also became a poor person who failed in business. His life seemed to be disliked by him all the time, constantly causing trouble for him
However, A person will never be unlucky all the time. When your life is at its lowest point, it will eventually usher in a turning point.
Lu Buxuan
Butcher career
Lu Buxuan was defeated by life, "Peking University High School Student" can no longer become his capital , and he also began to doubt the correctness of studying.
He is in a daze every day, eating and sleeping, and . Occasionally, when he can't sleep, he will go to the small shop to buy a bottle of cheap wine and drink while watching TV.
Two months passed like this, Lu Buxuan accidentally heard the sound of playing cards outside the door . He thought that he was idle anyway, so why not bet twice?
Just like that, he got into the habit of gambling . Although he doesn’t bet on big money, he just bet on a small amount of money every day, over time, it is also a "huge sum of money".
Lu Buxuan
The father didn't know what his son had experienced, but only knew that his son was not living well, so he advised him not to sit at the mahjong chess and card table and try to find a job.
Whenever this time, Lu Buxuan would wave his hand impatiently.
"I'm just too tired from work now. When I relax, I will naturally find a job and I won't spend a penny more."
But only he knows the pain. He also wants to find a job, but he can't even find a job . If he doesn't use other things to distract himself, he may really seek death.
Lu Buxuan
On the other side, Chen Sheng was doing well. He launched a vinegar drink in 1997 called " Tiandi No. 1 ". At that time, people even became a trend in eating and drinking vinegar drinks.
At the same time, Lu Buxuan's father found him a new wife , and he was able to start his butcher career under the guidance of his wife.
Before this, Lu Buxuan also opened a small supermarket . He didn't know where he heard that supermarkets are low in cost and profits are high, and he can earn more than 100,000 yuan a month.
When his daughter was born, the wedding house brought by his wife needed to be decorated, and he needed money everywhere , so he borrowed 30,000 to 40,000 yuan to open a small supermarket.
Lu Buxuan
I thought life would improve, but unexpectedly, I didn’t make any profit in the first month of ’s opening, but instead lost . At this time, he could still comfort himself that everything was difficult at the beginning.
However, The supermarket has been losing money for the next few months, and he began to wonder if he was not suitable for business at all, otherwise why would he fail in everything?
Fortunately, his wife is a flexible woman. Seeing Lu Buxuan troubled by the supermarket, she suddenly had a plan.
"Children's dad, I think we can close the supermarket now. I came up with a better idea. I will definitely not lose money this time."
Lu Buxuan and his wife
With his wife told Lu Buxuan that Their living place is far from the market, and it is very inconvenient to buy meat . If you open a butcher shop here, the business will definitely get better and better.
, and Lu Buxuan also thought that his wife's opinion was feasible, so he borrowed money from a friend to open a butcher shop . At this point, the couple started their own butcher career and named the store "Glasses Butcher Shop" in order to be clear and easy to remember.
But Lu Buxuan has no experience as a butcher at all. The biggest animal he has ever killed is a goose. It is really a big challenge to ask him to chop pork with a big knife.
Fortunately, his wife had a butcher friend . When he heard that the couple was disgusted with the butcher shop, they decided to help them.
Lu Buxuan
As the saying goes, "The master leads the door and practice depends on the individual."
With the help of friends, Although Lu Buxuan has made perfect cooking, he is still unfamiliar with selling meat and collecting money. Therefore, he began to calculate each account and calculate how much he can earn in a month.
doesn’t know if it’s not counting, but he was shocked when he calculated it. found that selling pork was not profitable, but he lost money instead! Although only lost a few hundred yuan, once it lost money, it deviated from the original intention of opening the store.
So, Lu Buxuan began to calculate again how many kilograms of meat he would sell each time, how much is the total value of these meat , and he soon found out the problem.
Lu Buxuan
Because, he did not use an electronic scale at that time, so this scale was very inaccurate . Sometimes, in order to reach the pounds the customer wants, he would add some meat, and over time he started to lose money.
Then, he immediately went to buy an electronic product. The customer saw that he was so honest in his business, and his favorability towards him increased greatly. , and the "glasses butcher shop" began to be well-known to more people.
Since then, Lu Buxuan's life has gradually improved. Later, he also came up with a way to satisfy customers, that is, not to sell water-filled pork and overnight pork, and not to give customers little or no weight.
With Lu Buxuan's efforts, his life began to get better and better. Just when he thought he would live like this, an interview with a reporter from broke his peaceful life .
Lu Buxuan
The birth of an entrepreneur
One day in 2003, he and his wife had just put out the stall when they saw a photographer and reporter carrying a camera walking towards him.
"Hello, we are a local interview group. I heard that your pork is selling very well. Can you interview you?"
Although Lu Buxuan was very confused, he still agreed. Perhaps this can take his business to a higher level. During the interview, the reporter of learned that he was a graduate of Peking University and couldn't help but exclaim .
"Why do top students who graduated from Peking University choose to be butchers? Even being a teacher is more respectful than doing this."
Lu Buxuan
Lu Buxuan just smiled bitterly.
"Oh, who doesn't want to do a decent job? Life is unforgivable!"
The next day, the news about "Peking University Student Killing Pigs and Selling Meat" appeared in newspapers of all sizes. Now people all over the country know that he graduated from Peking University , and his "glasses butcher shop" became popular because of this.
Although many people are watching for , which is a hilarious person, he doesn't care at all. During the years when he was selling meat, he has long been tired of others' evaluations of him.
Lu Buxuan and Chen Sheng
At the beginning, he would be furious and would not even allow his friends to say that he was from Peking University. I don’t know how long it took him to accept all this calmly.
Perhaps his mood changed. Although the news of "Peking University Student Killing Pigs and Selling Meat" was flying all over the place, he also saw many public institutions handing him olive branches .
Because being a civil servant is his obsession, he took over the olive branch of a public institution. Finally, it was precisely because of the reporter's interview that entrepreneur Chen Sheng attracted his attention to him .
2006, after Chen Sheng learned about Lu Buxuan's deeds in depth, he had the idea of opening a pork chain store . He was thinking, since they are alumni of Peking University, why not sell pork to a high level?
Lu Buxuan
So, in just a few years, Chen Sheng opened many chain stores called " No. 1 local pig ". When the chain stores were about to take shape, he was preparing to go to Lu Buxuan to discuss cooperation.
In 2008, Chen Sheng contacted Lu Buxuan and invited him to visit at the base in Guangzhou. Only then did Lu Buxuan realize that pork could be sold like this!
At this time, Lu Buxuan had a new idea, He wanted to run a school and cultivate high-quality butchers!
This seemingly whimsical idea was strongly supported by Chen Sheng, while Lu Buxuan compiled a set of "Pork Marketing" textbook in just four months, including a complete education system.
Lu Buxuan
With the materials, Chen Sheng began to invest in the school, , and this butcher school , later came out of many high-level butcher , and the name "No. 1 local pig" was also completely launched with the blessing of Lu Buxuan.
So, Lu Buxuan resigned from his position as a civil servant. He was only 50 years old at this time, and the prosperity of his life had just begun. Invitations from all over floated towards him like snowflakes, and he never dared to say that he was a useless butcher .
In 2013, Lu Buxuan accepted the invitation from the president of Peking University. When he said the "I have smeared Peking University" at the meeting, the students in the audience were in an uproar.
Nowadays, who doesn’t know that he is a famous entrepreneur? Who doesn’t know that he is one of the founders of “No. 1 Local Pig”?
Lu Buxuan
"Although I think I have given Peking University a bad impression, the society does not seem to think so, so I think I should still succeed. After all, being able to make selling pork into a science is the basic quality of Peking University students." As soon as the speech ended, the audience suddenly burst into applause.
Who said it is not? Anyone can become a butcher, but not everyone can make the profession of butcher a science , and there are very few people who can push this profession to the top.
And Lu Buxuan was able to reconcile with him. He was mocking everyone and finally became one of the famous entrepreneurs in China.
Lu Buxuan
"Peking University Student Killing Pigs and Selling Meat" is not an insulting title. Just getting into Peking University is already at the top of the pyramid.
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