2022 marks the 372nd anniversary of the founding of Jiuzhitang . "A good medicine for benevolence and good hearts, and the ancestors make the reins." As the Double Ninth Festival comes, when the 99th return to the truth and the beginning of the first year of the Yuan Dynasty, we are moved by our ancestors, cautiously pursue the distance, and never forget the way we come.
The dragon roars in the sky, isn’t it a day or a night? Only when water drops for a hundred years can it have the power to penetrate a stone. in the country, there are actually not many brands with a profound historical heritage and continuous Zuoyin. Jiuzhitang's more than 300 years of brand accumulation all confirm that the big waves are gold. We explore the precious historical documents of Jiuzhitang and launch a series of specials for the century-old Jiuzhitang's growth history (1650-2022 AD), allowing more people to understand the flesh-and-blood connection between traditional Chinese medicine and the destiny of the nation from the hardships and rebirth of Jiuzhitang, and find the key to open the treasure house of Chinese civilization.
Wenxi Fire was in disaster, Nirvana rebirth and revival
City of the city burning disaster, nightmare storm
(ancient city with broken walls)
1938, China entered the second year of the Anti-Japanese War. "Like a broken ship bumping in the strong wind and waves", the horror and shadow of war completely enveloped the city...
A major disaster that everyone in Changsha unexpectedly fell from the sky. During the day, the major agencies of the National Government and local people hurriedly moved and evacuated. Only at night can this terrified city become slightly quieter. But the night on November 12 was not as peaceful as before. At 2 a.m. on the 13th, a fire suddenly lit up in the direction of the south gate of Changsha. Immediately afterwards, the entire Changsha City began to catch fire everywhere. Hundreds of fire heads rushed into the air at the same time. The flames soaring into the sky immediately swallowed everything. In an instant, Changsha turned into a sea of fire.
Inventory Store House Fu Yiji
was created for thousands of years and destroyed. Changsha's politics, economy and culture suffered an unprecedented catastrophe. The "Wenxi Fire" lasted for five days and five nights, burning the 3,000-year-old historical and cultural city beyond recognition. More than 80% of the houses were burned, and this street was not spared, with broken walls and scorched earth. "Lao Jiuzhitang" was not spared, and the inventory and storehouse worth more than 200,000 silver dollars were burned, and all the industries were burned. The deer antler in a warehouse was burned out; natural musk and beef yellow were burned out; more than 500 kilograms of dodder purchased during the Xianfeng period of the Qing Dynasty, and there was no such thing as if there was no; Ganoderma lucidum and ginseng also disappeared in the fire, and several of them were known as thousand-year-old Ganoderma lucidum and thousand-year-old ginseng; the grand shops connecting two streets were turned into ruins...
Shed business, standing still
(Photo taken by Lao Shaojie and his father Lao Duansheng)
Lao Shaojie is a descendant of Lao Jiuzhitang. His father Lao Duansheng was once the manager of Lao Jiuzhitang. In that cruel war era, he also witnessed the ups and downs of Jiuzhitang. The original store is now only ruins. Lao Duansheng thought: no matter how difficult it is, he must defend this family business and let Jiuzhitang be reborn from the catastrophe.
1943, Lao Jiuzhitang moved the workshop back to Changsha. Some people gathered three or four thousand yuan to make working capital, and Pozi Street prospered again, and shanty houses were set up on Huangxing Road , and the signboard of "Laojiuzhitang Temporary Business Office" was hung to continue business. Because the business is not big, it can only support the people's livelihood. His father, Lao Duansheng, was elected as the manager of the temporary business office of Lao Jiuzhitang.
The employees of Lao Jiuzhitang live together, and there were more than a dozen buckets of honey in the room they lived in. At that time, the medicines were produced by the pharmacy themselves, and the antlers were wild, astragalus, donkey glue , etc. are all high-quality medicinal materials. Donkey glue was cooked by employees themselves, and the powder for making Babao eye drops was finely ground. The employees work overtime for one night and they will have to be a bright spot in the morning. At that time, the most popular medicines were Shengui Lu Angle Pills , Dabu Pills, and Dahuoluo Pills. Because Lao Jiuzhitang has good reputation, its products are very popular.
Lao Shaojie recalled: After the fire and war, Jiuzhitang stood firm, and now it is a national brand. My father has made a contribution. We people will gradually bid farewell to this world. But like my father, his name can be engraved on the plaque of Jiuzhitang, which is eternal.
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