can clearly see that the entertainment industry in recent years has paid more and more attention to the development of flow artists. “Flow Artists” can be traced back to 2014 when Luhan , Wu Yifan, Zhang Yixing, and Huang Zitao were all For various reasons, they have returned to China for development. Since they have already had a high reputation in China before, their popularity has risen sharply after returning to China. Many netizens and fans have rushed to them. It was exactly that year that China Entertainment The circle officially opened the world of flow artists. In the next three years or so, there are almost not many domestic artists that can match the flow of the "returned four sons". The advantages and bonuses that flow brings to artists are too obvious. , Although the traffic of the "four returnees" in recent years is no longer compared to the original, they still occupy the "traffic corner" of their own field. In addition, the market continues to pursue traffic in the later period, and a large number of traffic artists It is constantly being produced.
If the "four returnees" are the first batch of domestic entertainment industry flow artists, then Cai Xukun will undoubtedly set off the climax of the second batch of domestic flow artists. Cai Xukun’s explosion is not only reflected in traditional media. At that time, even the major video platforms were almost fully occupied by Cai Xukun’s ghost videos, but unlike the "Four Returning Sons", the traffic brought Cai Xukun not only dividends, but also various negative and mocking voices. , So since then, the outside world has also begun to reflect. Traffic may also be a double-edged sword for artists. Although today’s Cai Xukun still has a huge advantage in traffic, he can still see a slight decline. Up.
until the emergence of "Chen Qingling" in 2019, Xiao Zhan and Wang Yibo both became popular. Their popularity can be said to have pushed the entertainment industry's traffic era to the highest peak, although it is far from the two. A year has passed, but unlike the "Four Returnees" and Cai Xukun, the traffic on Xiao Zhan and Wang Yibo has not dropped at all, but has been showing an upward trend. If Xiao Zhan does not There was a 227 storm, and almost no one in today’s entertainment industry can match it. But even if Xiao Zhan has been affected by the storm, it is difficult for an artist to occupy Xiao Zhan’s traffic position in the circle. After the Xiao Zhan storm, the traffic flow The double-edged sword is more obvious. Why does
flow artists keep appearing? The most fundamental reason is that the entertainment market now values traffic. For today’s entertainment industry, it is really too simple to "create" a group of traffic artists, although current traffic artists are still being created. However, the danger that traffic brings to artists and the entire entertainment industry has also reached a level that is self-evident. In order to pursue traffic and revenue, various shoddy works continue to emerge. In order to maximize traffic, they will not hesitate to use them. The creation of various gimmicks has attracted attention from the outside world, and the "flow" really needs to be managed.
On December 9, the People’s Daily forwarded a notice from the China TV Drama Production Industry Association. The notice clearly stated the current status of the problems in the entertainment industry, the most typical of which is the problem of traffic abuse. The China Manufacturing Association stated that traffic cannot be evaluated The only standard for the work, in the current entertainment industry, too many people are only pursuing traffic data and ratings, which directly leads to the problems of ratings and falsification in many film and television dramas. The film and television industry should abandon the phenomenon of flashy and impetuous, and use it in accordance with the law. The creative needs to create more excellent film and television works, this may mean that the market for traffic artists will gradually be regulated and controlled.
In addition, because the problem of trending to traffic has become more and more serious, many creators have lost their way under the attraction of traffic dividends, and some of their creations have become inferior and cannot stand the evaluation of the audience. TV series with low gold content, white sweet pets, and detached from historical facts and life emerge in an endless stream. These works greatly violate the most basic traditional values and do not bring positive effects to the audience. Therefore, we must strictly investigate the emergence of such works.
The China Manufacturing Association also emphasized the attitude of the creators in the notice, pointing out that some creators now value actors despise the work itself, and even some artists and actors can bring their own screenwriters and forcefully change the script and bring their own costumesThe teacher changes the appearance in the play. As an actor, he doesn’t respect his opponent, doesn’t remember his lines, and even refuses to perform and strikes in a variety of ways. All need to be strictly managed. Soon after the China Production Association issued a notice, the official The media Banyuetan also posted on its official Weibo to annoy these unprofessional actors, saying: "What kind of actor does not memorize the lines", although Banyuetan did not name the list of artists with these problems, it can be seen that the official media and the official Such behavior has already begun to take action.
For actors, dedication is not a requirement but a responsibility. It is the scope of their own work. If even the most basic professionalism cannot be achieved, then what about the quality of the work itself? Today’s entertainment market cannot solely pursue traffic and fame. It should return to the quality of the work itself. Only strong and excellent works can be recognized by the public, which will lay a solid foundation for the future development of artists. Rather than blindly hyping up the heat, so that the "unworthy" artists and actors will sooner or later be eliminated by the audience.
