text丨RebelXayah@bigfun社区
With the end of the New Year’s Day holiday, the League of Legends is about to usher in the 2021 season, and the Korean LCK League is on January 4, showing a brand new look for the new season. The LCK league has entered the alliance stage this year. They released a short introduction video today and replaced it with a brand new LOGO. The four major leagues have undergone similar brand upgrades after entering the alliance stage. The LCK division is the latest division to start the alliance, and they are naturally no exception.
According to the official statement, the brand new LOGO of the LCK division shows full confidence and modernity, introduces contemporary design language, and the iconic LCK alliance is a bold and innovative era. They removed the old version of the LCK silver eagle and used two isosceles triangles to form a new LOGO, retaining the design elements of the old version of the triangle. As for the three English letters of LCK, sans serif font is used, which can better match the overall sharp style.
"It represents the past and the future, the two sides of the canyon, and the birds flying high." The LCK official believes that this brand upgrade shows their respect for the past historical LOGO, but retains the geometric style inspired by the star . However, as far as the author is concerned, the new version of the LCK Division LOGO is too simple, and even a bit ugly, compared to the LPL and LEC Division LOGO is still a bit worse. Of course, different people have different opinions on art, and they are too monotonous and have no characteristics.
In addition, the post-match statistics chart of the LCK division has also been changed. They were inspired by the LEC League and focused on streamlining the elements of the screen. Unlike LPL, there are many game elements. All the data and even the dragon icon are in a solid art style. To be honest, since the OGN league era, the LCK competition area likes to make the data statistics interface very gorgeous. The LPL competition area has been learning the LCK competition area in recent years. Now, the LCK competition area is in line with the LEC competition area. Although
has not yet determined whether this year’s LCK Spring Split will be open for offline viewing, after all, the epidemic in South Korea is still very serious, unlike the LPL Division that has already opened spectators. However, LCK officially renovated the competition venue LOL PARK. Now the style of the entire venue is very simple and the colors are very bright. The two teams are purple and orange. Even the large screen design is very simple, they think this can better provide the audience with game data, so that the players become the focus of the game.
In addition, at the entrance of LOL PARK, Riot Games has also been renovated. Now the LCK League advertisements are placed on the elevator outside the stadium. The content projected by neon lights also combines the latest aesthetics of the LCK Division. Starting from 2021, the basic spirit of the LCK league brand is "We create a legend." I have to say that the official is still very ambitious. Whether this brand idea can be recognized by everyone, it will take some time to know the result. But judging from the player feedback I saw on the Korean forum, most people are still dissatisfied with the visual design this time, thinking that they have borrowed too much from the LEC division.
Finally, attach the current spring season regular season start time of the five main divisions:
LPL-January 9th
LCK-January 13th (rumor, not officially announced)
LCS-January 15th (season first) Pre-match)
LEC-January 22
PCS-February 5
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