Weekly Game Observation is a comprehensive analysis column for game products created by Game Daily . The content focuses on the performance of the game market and the expectations of new games. Combined with feedback from hundreds of millions of readers, it aims to provide the game industry with more diversified, more realistic and more reference information. If you have any suggestions or opinions you want to share, please contact for Gaming Daily Xiaoban (GACAwards).
Changes in the game list this week
·The top 10 best-selling list of iOS products
This week (0911-0917), a total of 14 products ranked on the top 10 best-selling list of iOS, among which 6 products including " Honor of Kings ", " Peace Elite ", "Three Kingdoms Strategy Edition" were on the list for 7 days, becoming the game with the most days on the list this week. From the perspective of manufacturers, among the top 10 products that have been on the top 10 best-selling iOS list this week, the top three manufacturers are Tencent , NetEase, and Thunder Games. The specific situation on the list is as follows:
Overall, the top 10 best-selling iOS list this week has not changed much. Among the 14 products on the list, two products are worthy of attention.
One of them is "Obi Island: Dreamland", a subsidiary of Thunder Games. Due to the influence of the IP anniversary celebration, the game jumped directly from the TOP50 to the TOP10, becoming the game with the largest change in the TOP10 best-selling list of iOS this week.
Another one is "The Bullet Special Attack Team" under Haibi Games. As a new game launched in early July, under the strong buying offensive of the operation team, the game finally achieved the best results in iOS bestselling list since the game was launched this week (ninth place). As of press time, the game has fallen out of the top 10 bestselling list of iOS before it was published.
·iOS best-selling list Top 10 products estimated and download details
The estimated flow and download volume of 14 products that ranked on the top 10 iOS best-selling list this week are also proportional to the time on the list. The six games with the longest time on the list, including "Honor of Kings", "Peace Elite", " Fantasy Westward Journey ", performed relatively smoothly. The details are as follows:
(0911-0917) has been on the top 10 best-selling iOS list. According to the time sorting of
According to statistics, among the 14 products that have ranked on the top 10 best-selling iOS list this week, the number of downloads is Haibi Games' "Bullet Shot Team", which has added more than 1.4 million new downloads on the iOS channel.
In addition, in terms of iOS channel estimated sales, "Honor of Kings" topped the audience with more than 22.19 million US dollars, "Peace Elite" ranked second with US$11.27 million, and " Genshin Impact " under Mihayou ranked third.
The last thing to note is "Obi Island: Dreamland", which has a large change in iOS best-selling list. Although it is not very obvious in the overall list from the download volume and weekly estimates, the change in the product itself is quite highlighted.
htmlObi Island: Dreamland" will open IP anniversary celebrations and "Happy Festival" activities on September 15, and new plots and new gameplay will be launched simultaneously in the game. The estimated turnover of iOS channels of the product on the day of the event surged, from US$43,072 to US$507,738, an increase of nearly 1,000%. This event performed significantly to the product revenue.
This week’s focus game product observation
·How popular is "The Sheep" that has swept the entire network?
htmlOn September 13, the mini program game "Sheep and Sheep" developed by Beijing Jianyou Company was on the hot search list on Weibo. The hot topics of netizens focused on the game's second level being too difficult. At the same time, #Sheep and Sheep's second level #Weibo topics were more than 7,000 on that day. And this topic continues to ferment, attracting more players to enter the game, reaching more than 100 million discussions on the 14th. The related topic index of Douyin platform exceeded 1,000W in the past 7 days, and the number of related videos played more than 5 billion.
#Sheep's second level#Talk popularity
"Sheep's a Sheep" related topics in the past 7 days Douyin platform popularity data
In addition to the data performance, there is also something in the "Sheep's a Sheep" game itself that can indirectly prove the popularity of the game. Since its first hot search on September 13, due to the influx of users, the server of "Sheep Lost" has shown a "drunk every day" state, and has not yet escaped this "happy dilemma".
"The Sheep is a Sheep" "collapses every day"
In addition, at the peripheral level, affected by the overall popularity of "The Sheep is a Sheep", many related peripheral topics have emerged on new media, short videos and other platforms, including the topic of #The Sheep is a hot search, and the three-party emoticon packages and online jokes made by netizens due to the game.
Netizens made "Sheep Is a Sheep" emoticon package
Tik Tok Sheep Is a Sheep Related Short Videos
In addition, more information is constantly split during the process of online dissemination, which has also accelerated the spread of "Sheep Is a Sheep" on social platforms and further increased the popularity of "Sheep Is a Sheep".
This week's game focus event observation
·" Gu Jian Qi Tan Mu Yu Ren " will be suspended in November, becoming another suspension product of Bilibili Game
html On September 16, the turn-based IP adaptation mobile game "Gu Jian Qi Tan Mu Yu Ren" issued by Bilibili Games exclusive agent announced that due to multiple reasons, the product will be officially suspended on November 18, 2022. The game will remove the installation package from the shelves on October 14, stop recharge and registration, and officially close the server on November 18.
Official announcement of "Gu Jian Qi Tan Mu Yu Ren"
In terms of compensation, "Gu Jian Qi Tan Mu Yu Ren" officially stated that from the time of issuing the announcement to the official suspension of operations, the game will distribute game props to players every week as "companiment gifts", but the subsequent compensation plan for suspension has not been announced yet. It is worth mentioning that just three days ago, the product just launched a card pool rotation event and lasted until September 27.
"Au Jian Qi Tan Mu Yu Ren" event announcement
After "Au Jian Qi Tan Mu Yu Ren" announced the suspension of operation, some players came to the official suspension announcement to express their opinions on the product. Some players expressed confusion about the reason why "Gu Jian Qi Tan Mu Yu Ren" was suspended, but they expressed more dissatisfaction with the product's operating performance and gameplay content, and believed that they were sorry for the Gu Jian Qi Tan IP.
Flip the comments and finds that the product has a comprehensive score of 5.8 on TapTap, which is at a low level. Although there are positive reviews, there are obviously more negative reviews, including krypton gold, game experience, and operational levels, all of which were given bad reviews by players.
"Gu Jian Qi Tan Mu Yu Ren" was launched on July 27, 2021, and has only been operating for one year and two months. This relatively young product was expected by many players when it was launched, but the final result was not satisfactory. "The Ancient Sword and Tan Mu Wen Ren" has also become the 2022 Bilibili Games' successor "Mecha Alice" and "A3! Another game of suspension after products such as Mankai Opera Troupe.
Next week (9.19-9.25) New game preview
The products worthy of attention include:
Dragon Picture Game - "The Brave of Shield: Inspur"
Introduction: "The Brave of Shield: Inspur" is a native Japanese brave training mobile game developed and distributed by Beijing Zhongqing Dragon Picture Game and authorized by Kadokawa, Japan Co., Ltd. On June 11, 2021, I got the version number . As of now, the number of people who made reservations on TapTap is close to 240,000.
NetEase Game - "Green Faith"
"Green Faith" is the first authentic football competitive game independently developed by NetEase with FIFPro, AC Milan , and the Chinese national team. Currently, more than 2 million players have made reservations for the game.
Zhaohe Network - "Summoning and Synthesis 2"
"Summoning and Synthesis 2" is a strategy elimination game developed by Shanghai Zhaohe Network. As the sequel to "Summoning and Synthesis", the 2 belts emphasize more strategies and skills, and add cultivation gameplay to it. Multiplayer online mode also allows players to fully experience the fun of team battles. Currently, the number of followers who have made reservations on TapTap has reached 310,000.
Indrasoft - "Ring War"
"Ring War" is a strategy war chess mobile game independently developed and distributed by Indrasoft (Guangzhou Indra Software Co., Ltd.). The game combines medieval war, European knights, and quarrel fantasy elements to create a very stylish epic world view. As of now, the number of TapTap reservations has exceeded 340,000.
Thunder Game - " Great Navigation Story "
"Great Navigation Story" is a pixel adventure simulation game in which players can build their own navigation fleet. So far, the number of followers on TapTap has exceeded 610,000.
Xishanju - "My Cat and Me"
"My Cat and Me" is a cat development mobile game developed by Xishanju. The first PV was released on September 6, 2022.
Sanqi Interactive Entertainment - "Little Ant Country"
"Little Ant Country" is an insect-themed strategy mobile game distributed by Sanqi Interactive Entertainment, and it was approved on July 30, 2022. So far, 310,000 players have made reservations on TapTap.
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