Hello everyone, I am Hangzai. Recently, many people in the board game circle have noticed the board game redemption activity jointly launched by Ele.me and Pizza Hut . Simply put, use Ele.me to order Pizza Hut at a specific time, and you can redeem a board game called "Super Jingle" for a total of 129 yuan.
I also saw the video at that time and quickly clicked on it to see this linkage. The video was shot well, but why do you become more and more familiar with the rules of this game?
Yes, The so-called "super jingle" is suspected to be the skin-changing work of "Harling Fruit Bell" published by Bailong Toys agent . This has also aroused some board game players to a certain extent: Is this behavior really OK?
I really asked the official staff of Bailong Toys, The other party's attitude is that although this kind of catering brand's board game behavior can make more consumers understand board games, they do not agree with this "reference" behavior. I think there are many interpretations behind this attitude of
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First of all, many people may know the shocking lawsuit " Three Kingdoms Kill " that was back then. In 2014, DaVinci Education S.R.L once infringed on the board game "Three Kingdoms Kill" in the past! 》 and filed a lawsuit. In the end, the judge of the Texas court won the case based on the Patent Law and the Copyright Law.
This also shows from the side that the board game rules are not protected by law, and the behavior of the above-mentioned catering brands is marketing rather than direct sales to make profits. In addition to the changes in art, it is probably necessary to invest a lot of time, manpower and financial resources to protect rights.
In addition, Bailong Toys has conducted in-depth operation of "Harling Fruit" for many years. Whether it is a long-term call for piracy of "German heart disease" or a huge re-enlisting campaign that has been carried out in one year, it can be seen that its intention is, but now "German heart disease" is still rampant, which indirectly shows the difficulty of protecting rights.
So I really can’t write anything from this perspective. But in recent years, why are catering brands becoming more and more willing to use board games to make a living?
In 2021, Starbucks launched a board game "Yunnan Growing Big Star" set against the story of Yunnan coffee, priced at 399 yuan. I saw the promotion and thought it was quite fresh, so I bought it and took a video.
overall game is actually modified based on " Monopoly " and has a certain degree of innovation. First of all, as a board game that costs 399 yuan, Starbucks has indeed made a book, and the accessories quality is outrageous.
During the game, players can understand the hardships and difficulties of coffee cultivation, and there is also a lot of popular science knowledge. The overall idea is good, but in terms of gameplay, it is simulated to grow coffee, and it mainly relies on dice to move, and the process is a bit slow, so it can only be said that the collection value is greater than the game value.
Last year, when I posted the video of unboxing, Starbucks was in a PR crisis, so there were some boycotts in the comments section.
Then a while ago McDonald's launched a board game with stacked music, but when it was promoted, McDonald's called it building block toys. Many people should have played this. Like "Monopoly" and "Harling Fruit" it is a must-have game for board games.
McDonald's This stacked music is written on the global authoritative board game website BGG. The prototype is "Jenga", published in 1983.
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McDonald's seems to like making toys very much, and he made a Chinese ancient board game in 2020.
This is a summer joint limited " Qing Dynasty Ancient Painting Sharing Box" launched by McDonald's in Taiwan and the Taipei Forbidden City. It can be regarded as a board game!
McDonald's abroad has also started board games. In 2019, the board game sales brand The Warehouse did an activity: you only need to purchase the board game of Hasbro brand for a board game of $25 for $25.
prize redemption method: Write your personal information (including name, phone number, home address, etc.) on the receipt for buying a board game and send it to this designated address (Hasbro Game Night Promotion, PO Box 100 940, North Shore, Auckland 0745). Then you will receive the sent back McDonald's consumption coupon within 14 days, and you can redeem a McDonald's sharebox worth $25.
Right this summer, Le Caesar and WHIKO Mystery Bio also jointly launched a board game similar to Monopoly.
Le Caesar is a pizza brand. I often eat it in Shanghai. durian pizza is very delicious. Unfortunately, there is no in Beijing. The taste is very recommended! However, it may be that there are not many Le Caesar stores, and its marketing communication scope is not very wide this time. As for whether this board game is completely replaced with "Monopoly", I have never played it before, and I can't comment on it.
After talking about these catering brands, the takeaway platform is also very good. The above is Ele.me. In fact, Meituan has also made board games, but it is just a script kill.
In April this year, under the guidance of the Beijing Anti-Telecom Network Fraud Crime Center, the police of Haidian , , the police of Renmin University of China, and Meituan Company jointly launched the first anti-Telecom Network Fraud script in Beijing, "Wang Fraud", implanting six typical scams that young groups are prone to being deceived, including pig killing, nude chat, order brushing, and impersonating public security, procuratorial and judicial departments, into the script killing, to play the role of members of the fraud organization to expose the common tricks of fraudsters layer by layer, so that players can not only experience the mental journey of the deceived, but also feel the fraud process of the fraudsters.
is... quite unaware of it.
The linkage between the above brands and board games has occurred in the past two years. Catering is crossing the board game, and electronic games are also launching board game versions. Other brands such as blind box trendy toys have also occasionally tried to collaborate with board games. The linkages between are still mainly simple and conventional board games.
When I write this, I can better understand Bailong Toys’ attitude towards this incident. The promotion of board games, the help of these big brands is far stronger than that of board game publishers, but I hope that these catering consumers who have obtained board games will also have the opportunity to get in touch with the prototypes around these board games, and publishers that have worked together to bring many excellent board games to consumers.
This is simple, but in fact it still requires more promotion. Whether it is board game players popularizing people around you, or whether publishers themselves can take the initiative to cooperate with more brands, and in addition to Jishi, Modian and New Material Collection, are there any more platforms to promote?
The outside world has begun to be willing to do board games, and we board game practitioners and players have to stick to each other.
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