"Who understands! A sheep is a sheep, a donkey is a donkey, it is impossible to pass this game if you are not a stubborn person!"
"A sheep is a sheep" WeChat mini game that became popular overnight has become a new "traffic password". Countless anchors, KOLs have rushed to this traffic highland one after another.
traffic exploded, Douyin cumulative playback volume exceeded 7 billion
"Sheep is a sheep" quickly became popular on the entire network, which is inseparable from its simple and easy-to-get-hand "Eliminate Music" gameplay, and also from its Hard (hard) mode gameplay. The core game mechanism of its second level is extremely low and easy for people to gain popularity has caused many players to solve problems in this level again and again, but failed again. Some players bluntly said: "The next day after playing a sheep, I really want to throw my phone." It is precisely using the players' desire to win and lose and solve that the game quickly became popular across the Internet.
As the hot spots explode, there are more and more pictures, texts and video content related to "Sheep" is also increasing.
Among them, the most popular one is Douyin driven by algorithm mechanism. Generally, users will get more traffic tilt, so it is easier to catch the hot spots. Currently on Douyin, there are all kinds of games, various ways to play games, play jokes, and help players to play.
New Dou data from third-party data institutions shows that as of 3:00 pm on September 19, more than 22,800 videos were born under the Douyin topic "Sheep a Sheep", with a total of 7.357 billion views, more than 40 million likes, more than 20 million shares, and more than 8 million comments.
But in addition to these creations, there are also more and more behaviors of hard-hitting popularity. A large number of anchors who had nothing to do with "Sheep, Sheep" were playing this game live, such as the account that sold the card issuer "Wen Xu Jewelry", the anchor who sold special products "9.9 is Me", and a series of marketing accounts that edited film and television cartoon clips. The number of live broadcast viewers is generally around hundreds to thousands, far exceeding the usual traffic of these accounts.
Be quick, accurate and ruthless to ride on hot topics
The following-style live broadcast behind "Sheep a sheep" shows the diversity of Douyin live broadcasts, and also shows us the popular Douyin moves - ride on hot topics. The essence is to take advantage of the momentum marketing and quickly capture the potential energy of hot spots on yourself, achieving the purpose of short duration, strong explosion effect, and fast spread.
Note! Not all hot topics can be used to get rid of. You need to find content in the same field as us. If you are a car business, you need to find the automotive field. There are hot topics in each field. Like the hot topic of "Sheep, Sheep", many game anchors play this game live. In the past two days of popularity, the speed of Yiwu has caused some toys to sell related physical toys in the live broadcast room.
You cannot blindly ride on hot topics. You must understand the content and the whole story of hot topics, know the ins and outs of hot topics more thoroughly, grasp the keywords, make the core matching of hot topics, and use your own form to produce original content to display hot topics, so that the verticality of hot topics and created content fields can be matched.
Hotspot is a double-edged sword. If used well, it can bring you a huge amount of exposure in a short time; if used poorly, it can also destroy a brand and image.
returns to the topic. Taking advantage of the hot topic is a means to increase streaming for live broadcasts. In comparison, let the live broadcast scenes become more attractive and the audience can retain and transform for a long time is the key to live broadcasts.
The most basic thing is that you can do it by your own efforts is to build a live broadcast scene, determine your own live broadcast style to build the corresponding live broadcast scene, choose appropriate live broadcast equipment, and make preparations before the live broadcast, so that the live broadcast can achieve twice the result with half the effort.
device recommended for live broadcast, Mirlong Live All-in-one machine is specially designed for live broadcast. It uses an industrial-grade motherboard to adapt to long-term live broadcast without heat or lag.
high-definition large-screen teleprompt function is freely matched with mobile phones or computers to broadcast live, so that you can easily see the barrage of the teleprompts and interact with the audience in a timely manner, whether it is a long-distance clothing and fitness station broadcast or a close-distance jewelry and food live broadcast.
Now Mirlong has launched a special support plan for newcomers to start businesses and live broadcast equipment, so that individuals or businesses who are just starting out or have insufficient budget can easily start with the Mirlong live broadcast all-in-one machine.
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