8 news, today, gamma data released the "July 2022 Game Industry Report". The report pointed out that the actual sales revenue of the Chinese game market in July this year was 20.808 billion yuan, a month-on-month decrease of 7.14% and a year-on-year decrease of 15.12 %.
The actual sales revenue of China’s mobile game market was 14.634 billion yuan, a month-on-month decrease of 11.25% and a year-on-year decrease of 19.60%. There are many factors causing the decline, including the obvious decline in sales of many leading products, the short launch time of new products with better performance, and the failure to realize the increase in sales, which is not enough to offset the reduction.
Among the top 10 in the July turnover calculation list, Tencent popular MOBA mobile game " King of Glory " ranked first, " Peace Elite " ranked second, and "Genshin Impact" ranked 5th without any turnover. In the top three, NetEase's new game "Diablo: Immortal" entered the list at tenth.
According to Sensor Tower data, "Honor of Kings" attracted US$225 million (approximately 1.52 billion yuan) in the global App Store and Google Play in July, and continued to dominate the global mobile game best-selling list. Revenue from the Chinese iOS market accounted for 94.6%, and revenue from overseas markets accounted for 5.4%.
It is understood that in terms of going overseas, in July 2022, the actual sales revenue of China's independently developed games was US$1.40 billion, a month-on-month decrease of 3.65%. The main reason for the decline was the decline in sales of some leading products.
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