author | Week sledgehammer
Original starting | green axis tour thing
Nongmeitaiyan Nintendo, also betrayed the host.
In the add-on list of the game released by Nvidia GeForce, three Nintendo works appeared, namely "Mario Bunny: Kingdom War", "Super Mario Bros. Wii" and "Dolphin Simulator".
The accuracy of this list has been verified for a long time- also appears in this list. It is also included in this list. It is composed of , Sony and the exclusive 14span12 span12. Haiyu 4" has announced the landing on the PC platform.
actually,Sony has already taken a cross-platform step. On August 7, 2020, Sony’s first-party exclusive game " Horizon Zero Dawn" was officially released on the steam platform. On May 18 this year, Sony’s other exclusive game " is not in the past " "The PC version is also on sale.
The prospects of host manufacturers are not optimistic. A Japanese publisher executive pointed out that Sony is gradually losing its game monopoly, and players are gradually turning to the PC side.
Sean Raiden, the former chairman of Sony Global Studios, said in an interview in July this year that the era of game consoles is coming to an end, even if profits in the game field have increased. , But the number of console players has not changed much-roughly the same as the number of console players in the late 1990s.
In his view, the increase in profits is just a game company that allows players to spend more money. With the rapid development of mobile games and new technologies, is an opportunity to "subvert the entire gaming industry" It has matured, and some people would better seize this opportunity."
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From the source, PC and game console are originally the same. In the summer of 1962, a group of students from MIT produced " Spacewar " on the DEC minicomputer in the laboratory.
In the era when computers were still luxury products, it was not realistic for everyone to buy computers to play games. Atari launched a customized simplified version of "special game console", which became the earliest arcade product. Soon after the arcade machine sprouted, the game console was born.
In November 1976, Fairchild Semiconductor released the game console ChannelF. This console is equipped with an independent CPU and has greatly improved computing power. It also uses a detachable cassette memory that can change game software at any time. One point, it has become the standard for game consoles so far.
The era of brutal competition for the host has begun. Due to lax quality management of game software, Atari launched the infamous "ET", which eventually led to a major collapse. The world's largest monopolist in the console game market killed itself.
After the collapse of Atari,Around 2001, the world console game market was divided up by Nintendo, Sony, and Microsoft . This pattern continues to this day, and has established strict barriers through exclusive games between the "Yu Sanjia".
The logic of this gameplay is very simple. The console manufacturer is the first party to authorize the game to attract consumers to purchase the game. The host is the so-called "first party exclusive". On this basis, console manufacturers will also invest and hold some studios to produce games for their own consoles, either "second-party exclusive", or reach short-term cooperation with game manufacturers, through resource tilt, money, etc. Binding to its own platform, that is, "third-party exclusive."
From a commercial point of view, this gameplay can maximize the benefits of multiple parties: host manufacturers drive host sales, game vendors use host resources to increase game visibility, and players with exclusive platforms, You can experience the new masterpiece at the first time and get the happiness of being at the top of the chain of contempt.
But once the competition turns into an in-roll, things will get sick:
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"And "Grand Theft Auto 4: The Song of Nightlife",Microsoft gave the developer R Star $50 million;
In order to cut off Nintendo and Microsoft from continuing to cooperate with Insomniac, the studio that made Spider-Man, Sony simply paid $230 million and bought it. This studio;
As for Nintendo, the strongest legal service on the earth, holding a lot of exclusive IPs such as Mario and Pokémon, I won't talk about it.
NPD analyst Mat Piscatella points out that all console platforms are like the main point of strongspan12 _span12. Profit from multi-platform games like " (Fortnite), but only exclusive games can distinguish each console, and these differences will be reflected in the market.
According to his point of view, the reason why Microsoft can't do Nintendo and Sony on the console battlefield is because there is too little monopoly, the heart is not big enough, and the way is not wild enough.
But now,Microsoft may be the first prophet who saw the "big trend" and took the initiative to break the rules.
Microsoft: showdown, I was
history undercover two decades of exclusive hegemony in , The host Yusanjia has always had an inner ghost.
Back in 2008, SQUARE ENIX's then president Yoichi Wada's "shoulder slap" opened Pandora's box-"Final Fantasy 13" publicly announced the cross-platform login Xbox 360 , stabbed Sony with a gentle knife.
Although "Final Fantasy" is not an exclusive product of a certain platform, FF13 has been the first escort masterpiece of PS3 for many years, and suddenly held Microsoft's hand at the beginning of this generation of weak consoles. Sony players caused a huge impact. Misfortunes never come singly, shortly after FF13 "rebellion", " Monster Hunter " series switched to 3DS, becoming the last straw that overwhelmed PSV .
monopolize this high wall,How strong you are when your interests are aligned, how vulnerable you are when you have conflicts of interest.
Microsoft took the lead to tear the face.
At the 2016 E3 show, Phil Spnecer, the head of Xbox, launched the concept of "Play Anywhere". As long as they connect to Xbox Live, players can buy a copy of the game and play it on Xbox and Windows platforms. Free to play. Many of the original Xbox One console exclusive titles include " Gears of War 4 ", " Dragon Scale Avatar", etc., have been transplanted to PC ( Win 10 ). Phil Spnecer also said that these works will be landed on V.社’s steam .
Anyway, Microsoft is also in the PC business, As long as the game can be sold, whether the landing platform is the host or the PC is actually not that important.
to PS4, XboxOne this generation,The hardware development environment converges, and the X86 architecture , which belongs to the computer, is technically easy to realize full platform. On the other hand, the Internet has changed the distribution logic of the PC platform, and the digital distribution platform led by Steam is advancing by leaps and bounds, showing great potential.
For game companies, especially third-party game companies, the basis for cooperating with host manufacturers is originally money, not "loyalty" to a certain brand or platform. For example, in "Tomb Raider 10: Rise of the Tomb Raider", the PC version sold three times more than the Xbox One version in the first month. Faced with such a huge gap, is it still a problem for gamers to choose?
According to the data, at the end of 2018, steam turnover has exceeded US$5 billion, which is close to half of its game store’s sales at that time. In 2019, it scored 680 million U.S. dollars in sales.
It is worth noting that in addition to the trend of cross-platform games, another trend has become more and more obvious- The rapid growth of the mobile game market, as well as the relative weakness of consoles and PCs.
2013 to 2020,The total global game market has grown from US$75.5 billion to US$174.9 billion, of which mobile games have grown from US$17.6 billion to US$86.3 billion, consoles have grown from US$28 billion to US$51.2 billion, and PCs have grown from US$30 billion to US$37.4 billion. One hundred million U.S. dollars.
In 2020, the new crown epidemic will spread globally, which will have a huge impact on the console production chain, and further accelerate the development of the mobile game market, as well as the pace of game streaming and cross-platform.
Times have changed.
Will the cloud be the future?
Changes have already occurred.
In 2014, Nintendo was the president of Satoshi Iwata said, "We have been in the game for 30 years, and I don't think we can switch to mobile phone mode."
less than two years,Nintendo released its own mobile game " Super Mario Run ".
After all, no matter how much "feelings" and "ideas" the game manufacturers and console manufacturers package for themselves, business is business, and making money is the most important thing for a company.
As for where the future will go, in fact, in the past ten years, there have been waves of discussions about "mainframe death", "PC death", " cloud game", and "meta universe". has faintly emerged-represented by " original god", a completely cross-platform game, it is very likely to be the most common form of future games.
This point has already been noticed by the host manufacturers before the release of PS4 p
Layout. After purchasing cloud gaming company Gaikai for US$300 million, Sony announced that PS4 has added a new feature of "streaming media games". Players can try out the games in the PS Store without downloading and installing;
Microsoft It uses Azure cloud to build an ecosystem,Launched a monthly rental service based on the concept of Azure using cloud capacity, and launched the Project xCloud project and the Xbox home machine streaming function, allowing consumers to directly use Project xCloud to play cloud games.
With the commercialization of 5G and Wi-Fi 6 technologies, and even more advanced wireless streaming technologies in the future, or other new technologies, it is only a matter of time before cloud games become popular. In an era when the platform is no longer important, discussing mainframe, PC, mobile, and discussing whether it is exclusive will lose value.
Then again, the core of the game has always been what to play. As for how to play, players don’t really care.
only care about capital.
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