Recently, Blizzard and NetEase announced that due to the expiration of agency rights, the services of many well-known Blizzard games such as " World of Warcraft " and "Heartstone" in mainland China will be suspended from January 24, 2023. The biggest impact of this incident is the majority of players.
The good thing is that NetEase has also shown considerable sincerity in response to the game rights and virtual property that players are concerned about. After the negotiations on Blizzard's agency rights broke down, NetEase quickly released an official announcement titled "A Letter to Blizzard Game Players", stating that it will negotiate with Activision Blizzard as much as possible to protect the interests of Chinese players.
Today, NetEase finally announced a new aftermath plan - the company's senior management specially designated NetEase's flagship MMO "Against the Cold" team, and asked them to come up with a revision plan that can properly serve NetEase Warcraft veterans. During the days when World of Warcraft was absent from the national server, it will continue to provide high-quality MMORPG game services to NetEase MMO players.
As the most important ancient martial arts online game under NetEase, "Against the Cold" has long been famous. Since this game was launched in 2018, it has attracted the attention of many players with its audio-visual experience and excellent gameplay design, especially the game screen, which is the top level in online games at present. Whether it is scene lighting or character modeling, it is extremely fine, and has long reached the world's top level.
. In terms of gameplay content, "Against the Cold" is also very outstanding. The game's plot and other content are well designed, and there are many impressive existences. In the past four years of updates, "Against the Cold" has added a wide variety of gameplay content, such as survival mode, auto-chess gameplay, etc. As for the traditional manor system and fair PVP of ancient style games, the gameplay design in "Against the Cold" is also very complete, which can be regarded as the first in ancient style games at present.
From a quality perspective, "Against the Cold" is completely capable of being at the same level as "World of Warcraft", which is also the reason why NetEase's senior management designated "Against the Cold" as the main product for the placement of Warcraft players. Being able to be pointed out to "take over" an epoch-making online game like World of Warcraft is also a great honor for the "Against the Cold" team. However, in the face of this "honor", the official "Against the Cold" said bluntly that the pressure was too great...
After all, MMO has an irreplaceable uniqueness for every player. There are many differences in themes and gameplay between "Against the Cold" and "World of Warcraft". When both are products under NetEase, they can use different styles to serve different hobbies. Nowadays, if you want to complete cross-game migration and accept completely different players, the difficulty can be imagined.
In order to complete the unprecedented ecological reconstruction in the history of the game, the official team of "Against the Cold" communicated closely with the .com Yi national server team, and dispatched special manpower to conduct research and special development. In view of the current situation, we actively discussed specific service measures for veteran Warcraft players, and carried out drastic reforms to the game content.
According to the official introduction, "Against the Cold" will open a set of limited servers called "NetEase Warcraft Veteran Theme Server" in January 2023, and based on the game habits of Warcraft players, this group of servers will carry out a series of streamlined and theme-based gameplay designs, including team dungeon gameplay, streamlining the game system, optimizing game content, etc., so that "Against the Cold" can "collide" with the Azeroth continent to create a completely different style.
In addition to launching the "NetEase Warcraft Veteran Theme Server", "Against the Cold" will also form a team that comprehensively improves the quality of the game, and further improves the quality of the game through comprehensive optimization of map environment, character models, action postures and other content. Perhaps, with the help of the "designation" of the senior management, "Against the Cold" will evolve again.
So, what do you think about the issue of NetEase's senior management specifying "Against the Cold" to place Warcraft players?
