Game Observation is a comprehensive analysis column for game products created by Game Daily . The content focuses on the performance of the game market and the expectations of new games. Combined with feedback from hundreds of millions of readers, it aims to provide the game industry with more diversified, more realistic and more reference information. If you have any suggestions or opinions you want to share, please contact Game Daily.
iOS best-selling list top 10 list
This week (1010-1016), a total of 15 products have been on the top 10 of iOS best-selling list, including 7 products, " Honor of Kings ", " Peace Elite ", " League of Legends Mobile Game ", " Genshin Impact ", " Fantasy Westward Journey ", "diablo: Immortal", and "Three Kingdoms Strategy Edition" achieved 7-day achievements on the list.
From the perspective of the manufacturer, among the 15 products that have been on the top 10 iOS best-selling list this week, Tencent has an absolute advantage, and its 8 products are on the list, NetEase 2, Mihayou , Duoyi Network , Tuyou and Thunder are all one. The specific situation on the list is as follows:
Compared with last week (1002-1009), two new products that entered the top 10 best-selling list of iOS this week were added, namely "QQ Xuanwu " and " Shenwu 4". The former is because many activities are launched in the game, including "Light Luxury Combination Installation Xingyuan Store" and "Taiwan New Legend"; the latter opened the new server "Swords Like Dreams" on the 14th, and launched many game activities simultaneously.
It is also worth mentioning that at the end of September, Honor of Kings, which was squeezed out by the second anniversary node of "Genshin Impact" in the first place in iOS best-selling list, successfully dominated the list for 17 days as of the release of the manuscript.
Focus Game Observation this week
Tencent Game ——" One Punch Man Justice Execution "
9 On September 27, Tencent Games' genuine 3D mobile game "One Punch Man Justice Execution" started a test without deletion. Since its launch, "One Punch Man Justice Execution" has fallen to nearly 500 on the iOS free list, and in the more segmented role-playing field, it is also outside 100. On the iOS best-selling list, the best result since the game was launched is 51, and it has fallen to outside the top 150 on the iOS best-selling list. Judging from the list data, the current performance of the game is very different from the expectations brought by the combination of "big IP + Tencent".
In terms of buying volume, according to AppGrowing data, since its launch, "One Punch Man Justice Execution" has put on 47 advertising ideas on the two platforms of 's huge engine and Tencent Advertising, with only 7 days of delivery, and basically no resource allocation. At the operation and promotion level of
, Game Daily learned that the game does not have much resource tilt, including the official Weibo account of the game and the official account of B website , which has updated the two game characters introductions after the game is officially launched. Since the National Day holiday, the official account of "One Punch Man Justice Execution" has no trace of operation.
"One Punch Man Justice Execution" game's last operation traces remain at the user evaluation of
on September 30. "One Punch Man Justice Execution" currently has a 6.2-point rating (out of 10 points) on TapTap, Haoyou Kuaibao 4.7-point rating (out of 10 points), and Tencent's own channel application treasure score is 4.7-point rating (out of 5 points). Among them, players' dissatisfaction is mainly reflected in the game's krypton gold level and operational attitude, including the frequent occurrence of various bugs in the game, such as the reservation reward not being received, character demonstration animation card frames, game automatic crash, etc., which are all core issues that players give bad reviews.
Overall, judging from the current feedback from players from various channels, the combination of "One Punch Man Justice Execution" "Classic IP + Tencent Release" has not brought players enough surprises, and the official Buddhist attitude towards promotion also reflects a strange feeling. The game has been online for less than a month, but the official blog has been suspended for half a month. This situation is relatively rare.
This week’s game focus event observation
Two products announced their suspension on the same day, one of which was less than 1 and a half years old
During this week, two products, "Pride of the Garden of Eden" and "Black Survivor", announced their suspension of operations. "The Pride of Eden" is released by East Galaxy Wandering Guide Technology, a wholly-owned subsidiary of Bilibili. The game was officially beta on July 15, 2021. Its first release results barely entered the top 50 best-selling iOS list, and then fell to a low point. As of the day when the game's iOS channel was announced to be suspended, the cumulative estimated revenue of the game was only US$1.08 million, which may be the core reason for the suspension of operations.
It is worth integrating that "Pride of Eden" was originally planned by Youzu Network and Chengdu Yungui. It was launched in Japan before it was launched on the national server. It is stable within the top 100 best-selling list of iOS and is still in operation. In June 2021, when the national server of "Pride of Eden" is about to be launched, East Galaxy Wandering Guide Technology replaced Youzu Network and became the publisher of the game's national server. At present, some players of "Pride of Eden" are also surprised that the game suddenly stopped servers.
Another text survival confrontation game "Black Survivor" developed by Naughty Bear Studio was officially launched in 2015. It has been in operation for more than 7 years so far. It has experienced 11 seasons of content update since it was launched. Unlike "Pride of Eden" that suddenly announced the suspension of operation, the game released a farewell video in September this year, and the suspension of operation is also within players' expectations.
Because the sixth anniversary theme mobile wallpaper is too perfunctory, Mihayou's "Benghuai 3" officially apologized
On October 7, Mihayou's " Benghuai 3" shared a set of game's sixth anniversary theme mobile wallpaper on its official Weibo, but some players believed that this set of mobile wallpapers was too low to complete, with various problems such as inattentiveness and human body organization errors. By the way, the author of the group of wallpapers "STAR Film Master" was questioned by players of "Benghuai 3". In the channels where players gathered by players such as Tieba, Weibo, and Bilibili, there were related discussion posts of criticism about the artist being criticized.
Several days after this incident fermented, the author of the series of paintings, "STAR Film Master", appeared on the official blog of "Benghuai III" and made a simple response to the matter. He said that when he invited "Benghuai III", this set of pictures was used as peripheral drawings, and did not say that they would be used as anniversary pictures. In response to this, the official "Cangfan 3" also apologized to the majority of players shortly after the author's response, saying that the players had negative experiences due to internal communication problems, and promised to further standardize the internal processes in the future to avoid making similar mistakes when speaking out again.
In fact, it is not uncommon in the game circle that players are dissatisfied with this kind of thing. It is not uncommon in the game circle, including " Ark of Tomorrow ", " Love and Producer ", " Shining and Nuannuan ", etc., all of which have caused players to question and dissatisfaction due to the painting or painting. The official attitude towards handling such incidents is particularly important.
Next week (10.17-10.23)New game preview
Next weekNew game has a total of 22 new game products tested or launched, involving many major companies such as Bilibili games, Xindong Network , Youzu Network, etc. Factory, the following are products worth paying attention to:
Extremely Unparalleled 2
Introduction: "Extremely Unparalleled 2" is a Unparalleled Action Mobile Game released by Hero Games. The first test started earlier this year. The test feedback was recognized by some players. As of now, the number of reservations on the official website of the game has exceeded 5.19 million, and the TapTap score is 7.4 points.
Xindong Town
Introduction: "Xindong Town" is a life simulation game independently developed by Xindong. The main features of the game are slow-paced and island-running. As of now, the number of people booked on TapTap has exceeded 1.4 million, with a rating of 9.1 points.
War and Eternal
Introduction: "War and Eternal" is a European and American cartoon-style strategy SLG mobile game released by Youzu Network. The game was released in Europe, the United States, South Korea and other places as early as January last year. When it was launched in Japan, it was also recommended by Google Play homepage, entering the top three iOS free list.
Non-anonymous command
Introduction: "Non-anonymous command" was developed by Mao Gun Studio and is an exclusive agent for Bilibili Games. It is a near-future urban superpower card RPG mobile game. There are more than 34,000 reservations on the Haoyou Kuaibo platform, with a score of 8.9. In addition, there are more than 500,000 reservations on the Bilibili game platform, with a score of 9.0.
Tomb Raider Longevity Seal
Introduction: " Tomb Raider Longevity Seal " was originally named "Eternal Life Tribulation". The game was terminated on August 24, 2021. The reason is that relevant laws and regulations require rectification of the game. After more than a year of cessation of operations, the game was renamed "Tomb Raiders' Eternal Seal" and was re-entered for testing. So far, the number of TapTap followers has exceeded 1.28 million.
