Research on the current market status of the mobile game industry
August 2022: Tencent 's " Honor of Kings " ranked first, with revenue of more than US$220 million on global IOS and google play Android that month (94% comes from the mainland Chinese market). Tencent's PUBG (merged Peace Elite) ranked second with monthly revenue of US$156 million. (60.7% come from the mainland Chinese market). " Diablo " jointly produced by NetEase and Blizzard ranked sixth, with global revenue of about US$97 million that month (61% in mainland China, 16% in the United States, and 23% in the others).
2022Q2 global mobile game revenue was approximately RMB 131 billion (-9.7% year-on-year), and 22H1 revenue was RMB 268.8 billion (-6.7%) both of which were the first year-on-year declines in the past 18 quarters. In 2021, the global mobile game industry revenue was RMB 577.9 billion (+5.2% year-on-year).
22Q2 China's mobile game market revenue reached 50.04 billion yuan, a year-on-year for the first time in the past 18 quarters. 22H1 revenue was 110.48 billion, -3.7% year-on-year, and the number of users reached 655 million, -0.22% year-on-year. In 2021, revenue was 225.54 billion yuan ( increased by 7.6% year-on-year), accounting for about 36% of global revenue. China's game industry is in a "two supers and one strong" pattern, and Tencent NetEase accounts for more than 75% of the domestic market. Other large and medium-sized manufacturers, including Sanqi Interactive Entertainment , Perfect World , Century Huatong, Jibit , Mihayou , and Lilis, all have 2-4 long-term hot products to support market share.
mobile game industry users are mainly concentrated in people aged 35 and under, accounting for about 84% of the total users, while middle-aged and elderly people aged 36 and above account for only about 16%. The top five provinces with the highest proportion are Guangdong Province, Jiangsu Province, Shandong Province, Henan Province and Sichuan Province. Among them, Guangdong Province has the highest proportion of mobile game users, followed by Jiangsu and Shandong. Zhejiang Province has entered the top 5 provinces of Tencent mobile game users. In addition, Jiangsu and Zhejiang mobile game players also account for a relatively high proportion of users in NetEase mobile game industry.
Mobile game industry market development prospects and trends analysis
Thanks to the rapid development of the Internet industry and the popularization of smartphones, many sports games have been transferred from personal computers and game consoles to smartphones or tablets. According to data from Yost Sullivan, the size of China's mobile sports game market has increased from 1.6 billion yuan in 2016 to 5.8 billion yuan in 2021, with an annual compound growth rate of 29.38%. It is estimated that the size of China's mobile sports game market will reach 6.6 billion yuan in 2022.
It is estimated that by 2025, the market size of the Generation Z mobile game will exceed 200 billion yuan. It is expected that from 2021 to 2022, the game market with Generation Z as its core will surpass the traditional game market. The mobile game industry has a market space of 879.12 billion yuan.
Technical advances allow mobile games to capture more real scenes from sports events. In the future, mobile sports games will add more attractive artificial intelligence and 3D elements, allowing users to feel the dynamic challenges brought by artificial intelligence technology in the game. Other advanced technologies such as VR/AR holographic photography can also provide game users with a higher level of interactive experience.
What is the market prospect of China's mobile game industry? The "China Mobile Game Industry Market Panoramic Research and Development Prospects Forecast Report" released by Zhiyanzhan Industry Research Institute in detail analyzes the potential of China's mobile game energy resources, China's mobile game industry policies, China's domestic and foreign mobile game energy development and utilization technology, China's mobile game energy utilization industry development, China's key enterprise operations, China's mobile game energy industry development prospects and investment planning, etc., to help enterprises and investors understand the market investment value of China's mobile game energy industry. If you want to have a systematic understanding of the Chinese mobile energy industry or want to invest in the Chinese mobile energy industry, this report is an indispensable and important tool for you.
