Today (October 18) , Sensor Tower released the top 30 list of Chinese mobile games in overseas market revenue in September 2022 (hereinafter referred to as the top 30) .
As for the TOP30 list, there are no new products, and they are still familiar faces. However, the "Survivor!.io Bullet Special Attack Team" launched by Haipi Network (hereinafter referred to as Haipi) broke the stable ranking of the top products, and rushed to 7th from 25th in August, surpassing " Fantasy Tower " and "Diablo: Immortal".
At the same time, the overseas revenue of "Puzzles & Survival" launched by Sanqi Interactive Entertainment surpassed "PUBG Mobile" under Tencent , ranking second on the TOP30 list, second only to " Genshin Impact ". In addition, overseas revenues in the second-dimensional categories such as " collapse 3" and " Azur Blue Route " have also increased.
and the TOP30 list are also released together with the September China Mobile Game Overseas Revenue Growth Ranking (hereinafter referred to as the TOP20) .
Among them, "Infinite Magicraid Placement: Infinite", launched by Zhuohang Network, and another card placement mobile game "Heroic Wars - Red and Blue Battle" released by Glacier Network (hereinafter referred to as Glacier) also appeared in the top 20. With the rise of the routine of super casual and moderate-heavy integration, there may be new variables in the inverse card placing track.
In addition, the wolf-themed SLG "Wolf Game: The Wild Kingdom" launched by iQiyi , and "Legend of Odds" launched by the studio Novice Interactive Entertainment Special Gamez, and the first games to enter the TOP20 list for the first time.
1
Many new cards are growing rapidly
Zhuohang and Glacier new products are all among them
At the beginning of the year, there were many people in the overseas track where cards were placed. From NetEase's "Lost Blade" and "An Tianji", to IGG's "Mythic Heroes", to Didian Interactive "Valor" Legends, Zulong's "Madtale", etc. Not long ago, Lilith even started the test of "Sword and Expedition 2". For a while, all manufacturers who can name the name have reserves.
However, when the other competitors were drawn, the scroll effect and even the plot, Glacier had embarked on a new path. By integrating the popular "Save Doge" super casual gameplay, their card-placing mobile game "X-HERO" achieved overtaking on the curve.
htmlIn 19 months, the game not only continued its outstanding performance in the US market, but also increased by 87% on the basis of doubled overseas revenue in August, making it shortlisted for the first time in the TOP30 list, reaching 26th place, and ranked 4th in the TOP20 list.
In the domestic market, Glacier has also launched a placement card called "Super Power World" to try to replicate the same routine.
The game seems to be a 2D mobile game, but it has a super casual gameplay that saves Doge and has also achieved good results. Since its launch on August 16, the game has been scrambling into the top 50 from the top 900 best-selling iOS, and has recently entered the top 30, which is quite astonishing as the "Sacred Souls Conflict".
In addition, Glacier also took out a mobile card placement game called "Heroic Wars - Red and Blue Battle". The game adopts the realistic style of American comics and integrates with the super casual parking gameplay of cartoon layers, achieving good performance in the traditional market, reaching 11th place in this issue's TOP20 list.
Not long ago, they also announced that they had represented two mobile games. The former was to place the card "Twilight Fantasy", and they might still use this routine to achieve good business results. The latter is an SLG product "Off and Defensive Yi", which may also incorporate corresponding super casual elements in terms of distribution to achieve the purpose of expanding the circle.
The Glacier here took out three placing cards in one go. Zhuohang Network, which started with placing cards, has recently launched a new product. This mobile game called "Infinite Magicraid placing surprise: Infinite" has also entered a period of revenue increase. The theme of Western fantasy and good art effects have successfully impressed some users. Ranked 10th on the TOP20 list of this issue, and the best-selling ranking rose.
It is worth mentioning that the MMO mobile game "Yi Mind Xiaoyao" that was once a dark horse has also been recently promoted to the Korean market. The fresh theme of cultivating immortals, coupled with the outstanding screen effect of style, and the in-depth marketing promotion of Thunder, the game immediately jumped to the second place in the local free list after it was launched. Thanks to the recognition of Korean users, the tour's overseas revenue increased by 93% month-on-month in September, ranking 14th in the TOP20 list of this issue.
For manufacturers trying to find new possible overseas companies, the idea adopted by Glacier is not without reference. For example, FunPlus has integrated super casual gameplay with SLG with navigation themes, which has increased the number of downloads of "Stormshot" in many places recently.
Although everyone has different opinions on the combination of super casual and card-placed mobile games, it is undeniable that this is indeed an effective way to open up the market. With the popularity of this methodology, more manufacturers may adopt this routine in the future.
2
Many major manufacturers are going overseas to accelerate
Japanese and Korean market competition intensified
In addition to the hot track, domestic manufacturers have recently intensified in the Japanese and Korean regions, especially in the RPG category.
According to Sensor Tower statistics, RPG mobile games have always been the most popular game category for Korean players. During the first half of 2022, the category of games contributed nearly US$250 million in revenue on the iOS platform, accounting for 47.4% of the total market.
At the same time, among the top 10 mobile games in South Korea, 6 of them belong to the RPG category. Among them, "Song of the Cloud City" launched by Sanqi Interactive Entertainment ranked 6th, and once became the most valuable domestic mobile game in the Korean market.
Perhaps in order to expand its advantages in the South Korean region, Sanqi Interactive Entertainment launched another new game "빛과 어둠의 전쟁" in the Korean market at the end of August, which contains elements such as popular squad adventures and exploration of different worlds in the local area. The game was shortlisted for the top 5 Korean mobile game download list on the first day of its launch, and its revenue rose rapidly, ranking 16th in the September growth list. On the other hand, there are new products launched by domestic manufacturers on the MMO track, which has a lot of audiences in South Korea. Dewdrop Technology, which has always been proficient in numerical and distribution, has targeted the Korean market this time after "The Eternal Night Star God" and "The Holy Key".
Their new product "엑자일: 어벤징 파이어 Exile" focuses on the theme of fairy tale, but there are big differences in art styles. The pictures and battle scenes with soul-type dark style seem to give many users a sense of freshness. The game became the second largest product for Korean mobile games on the first day of its launch, second only to the popular "Survivor!.io" of Hibis, and its revenue performance was also good, ranking 8th on the TOP20 list.
Compared with Korean users, it seems difficult for players in Japan to please, but it is not without domestic manufacturers making new breakthroughs.
htmlIn mid-September, 4399 launched the Japanese version of "Legend of Secret Realm: The Ruins of the Divine Tree", and topped the local iOS free list for many consecutive days. The overseas revenue in September was twice the revenue in August, returning to the 24th place on the TOP30 list and ranked third on the TOP20 list.
It is worth mentioning that 4399 also has a good performance in the South Korean region. According to Sensor Tower statistics, among the top 10 mobile games with South Korea's revenue in the first half of 2022, "Sword of Miracle" ranked third. If you only look at the revenue performance of domestic mobile games in South Korea, the game is second only to "Song of the Cloud City" and "Genshin Impact", which shows that 4399's understanding of the Japanese and Korean markets is gradually deepening.
In the second-dimensional track where competition has always been fierce, Youxing Network (hereinafter referred to as Youxing) 's recent results can be said to be very fruitful. With the launch of the 5th anniversary version of "Azur Blue Route" Japanese server, the game's revenue also rose. The game's overseas revenue exceeded US$11 million in September, a 80 million yuan increase of 84% month-on-month, reaching 29th on the TOP30 list and ranks 6th on the TOP20 list.
In addition to "Azur Blue Route", not long ago, " Ark of Tomorrow " and "Azur Blue Archives" also improved their revenue performance in Japan. With their anniversary versions, they both ranked among the top 3 best-selling local iOS, and the publisher is also Youxing. The Japanese agent of the only two-dimensional dark horse "Eye of Deep Space" in the first half of this year is also in charge, and the beta test has been launched recently. The subsequent performance is worth watching.
While domestic manufacturers show their powers in Japan and South Korea, a manufacturer specializing in SLG chose to release an MMO mobile game with a special art style in Europe and the United States. The game is called "The Legend of Neverland", launched by GameArk, a publisher under Kunlun Wanwei . It seems to target young pan-2D users.
It seems that this set of art has played a pretty good effect. In September, the game's revenue soared to 8.5 times in August, ranking 12th on the TOP20 list. Being able to open the market in Europe and the United States where MMO is relatively niche shows that the tour has some highlights, and its subsequent performance in other markets is worth paying attention to.
It can be seen that when the global mobile game market is not optimistic, the Japanese and Korean markets, which are more similar to the local environment, have first become domestic manufacturers to expand users and find possible areas, and many manufacturers have accumulated considerable experience in the local area, and may be more complicated in the future. Moreover, as the inverse intensifies, the battlefield gradually expands to Europe and the United States.
3
"Genshin Impact" Anniversary Celebration Single-Day Revenue Hits a New High
Haibi New Product Top TOP20 List
As a well-deserved leader in overseas mobile games, "Genshin Impact"'s revenue rose again.
According to statistics, after the 2nd anniversary version was launched, the single-day turnover of the game broke through the peak, setting a new record. Specifically for different markets, the share of flow contributions from Japanese and American users has increased, and "Genshin Impact" has also won the top 30 list in September for the second time. In addition to the
1 flagship product, the revenue of another mobile game under mihayou also rose with the update of the 6.0 version, with overseas revenue soaring by 141% month-on-month, ranking 25th on the TOP30 list and ranked 2nd on the TOP20 list, which shows the loyalty of users.
mHayou's flow rate has risen, and Hibi's new product "Socket Special Attack Team Survivor!.io" showed its strong money-making ability. It continued its impressive market performance in September. Overseas revenue exceeded US$30 million, equivalent to about RMB 216 million, an increase of 130% month-on-month, winning the TOP20 list and ranking 7th on the TOP30 list. Among them, South Korea and the United States are the highest-income regions, contributing 35% and 22% of overseas revenue in September respectively.
In addition, the revenue performance of many SLGs has improved. Puzzles & Survival, a subsidiary of Sanqi Interactive Entertainment, has risen due to the update of the event and the warm-up of the new version, ranking second on the TOP30 list. Lilith's ",000 Awakening " also rose from 8th to 5th on the TOP30 list. Last Fortress No. 7 under
IM30 also rose 1 in the TOP30 list, reaching 13th place, and the ranking of another "Rise of Empires" also rose 3 in the ranking. SLG revenue performance such as Youta Network's "The Grand Mafia", FunPlus' "King of Avalon", and Xinghe Interactive Entertainment's "Little Ant Country" have also improved to varying degrees. In terms of the download list of
, the super casual puzzle mobile game "Save the Doge" under Wonder Group has won more than 11 million downloads in overseas markets this issue, ranking first in the download list, of which the Southeast Asian market contributed 58% of the download volume.
Potato Games Studio "Piano Star: Tap Music Tiles" downloads increased by 124% month-on-month, and was shortlisted for the 27th download list of this issue.
