With the development of the economy and the growing number of Chinese players, the Chinese game market has become a behemoth that game manufacturers around the world cannot ignore. In many cases, just relying on the income from the national server, game manufacturers can make a lot of money. Today we will take a look at the foreign IP mobile games that domestic players have kryptonized.
"Diablo: Immortal"
Chinese market share: 61%
If you want to talk about the most popular mobile game recently, then it is definitely "Diablo: Immortal". Although Diablo: Immortal has been criticized by many players for various reasons after the game was launched, this cannot stop Diablo: Immortal from making a big profit.
"Diablo: Immortal" was 6.85 million downloads in the first week of its launch. By July 3, the number increased to 10.35 million downloads, and on July 23, it exceeded 20 million downloads. Four weeks after the game was released, Diablo Immortal's revenue has reached $48.98 million, reaching $100 million after its launch eight weeks.
For some reasons, the national server of Diablo: Immortal was officially launched on July 25, which was almost a month later than the international server, but this obviously will not affect the enthusiasm of Chinese server players to krypton gold. Although players scolded them very hard, the strength of krypton gold is even more fierce.
Before the launch of the Chinese server, American players ranked first in krypton gold in Diablo: Immortal, South Korea ranked second, and Japan ranked third. When Diablo Immortal was launched, the national server quickly surpassed the United States to become its most profitable region. China (App Store only) accounted for nearly 61% of global player spending, accounting for more than half of the previous number of the United States, which accounted for only 16%.
"Heartstone"
Chinese market share: ranking first for many years
After talking about "Diablo: Immortal", let's talk about another Blizzard mobile game "Heartstone" represented by NetEase. "Heartstone" is a strategy card game made by Blizzard . The exclusive operation of the national server is represented by NetEase, and the game was officially operated globally on March 13, 2014.
game background is set as Blizzard's Warcraft series, with a total of 10 characters in Warcraft as 10 different professions. What players have to do is to form appropriate decks based on their existing cards, command heroes, drive minions, cast spells, and compete with game friends or opponents you don’t know.
Although it has been 8 years since 2014, Hearthstone is an old game in all senses, but in the field of card games, Hearthstone still has extremely high appeal. In March this year, after the development pre-sale of the new version of "Exploring the Sinking City", the game's revenue directly rushed to the top 30 from the top 100, with an estimated weekly revenue of US$965,000.
On the other hand, Hearthstone also has huge popularity in China. Since the game was launched in 2014, the Chinese market has always been the highest source of income for the iOS version of Hearthstone. In 2018, Sensor Tower counted the revenue rankings of European and American mobile games in China in the first quarter of that year. Hearthstone performed strongly, defeating " Clash of Clans " and "Royal War" under Supercell , and won the top 1 of the list in one fell swoop.
"League of Legends Esports Manager"
"League of Legends Esports Manager" is a brand new business simulation game released by Riot . In the game, the player will serve as a manager to operate the team in all aspects, including building teams, tactical selection, personnel drafts, etc. The game will include single player and networking modes, where you can experience the e-sports life from the protagonist's perspective, or compete with other players on the rankings.
players can gather celebrity players to form an e-sports dream team to compete in the arena, and experience every position of e-sports in depth. The industry-first PVP system for e-sports strategy battles is also a major feature of the game. Players can fight with other players in real time, and adjust the left and right battle situations through arrangement of tactics and strategies during the process.
" League of Legends Esports Manager " was launched on July 20. With the huge popularity of the IP of " League of Legends ", the total download volume was 2.09 million times in just 4 days after the game was launched, and the net income was 7.3 million US dollars, and its performance was quite impressive. Ten days after it was launched, "League of Legends Esports Manager" can still remain at the 9th place in the free list and the 4th place in the best-selling list. The iOS platform alone has achieved a record of nearly 74.94 million yuan.
"League of Legends" mobile game
Chinese market share: 72.2%
After talking about "League of Legends Esports Manager", let's talk about the "League of Legends" mobile game. " League of Legends Mobile Game " has been launched in various regions around the world since October 2020, and in October 2021, the unlimited number and no deleted test was launched in mainland China. According to data from the statistical website Sensor Tower, so far, global players in "League of Legends Mobile Game" have spent more than US$500 million (about RMB 3.37 billion) on the App Store and Google Play.
According to Sensor Tower statistics, "League of Legends Mobile Game" ranked second in MOBA games in the first half of 2022, with cumulative revenue of US$218 million (about RMB 1.469 billion), second only to Tencent " Honor of Kings " US$1.4 billion (about RMB 9.436 billion), and surpassing Supercell's "Battle of the Wild" US$149.5 million (about RMB 1.008 billion).
Of course, with the fame of "League of Legends" itself and the operation of Tencent, the national server market of "League of Legends" is not surprisingly the highest-paid market. As of July, "League of Legends Mobile" has revenue in China (App Store only) reached US$364.6 million, accounting for 72.2% of total player spending. The US market ranks second, accounting for 6.8% of total revenue; the South Korean market ranks third, accounting for 3.7% of total revenue.
"PUBG Mobile" (merge "Peace Elite" revenue)
China's market share: 60.7%
I believe many players still remember the popularity of " PlayerUnknown's Battlegrounds " in the past few years. It was released in 2017. "PlayerUnknown's Battlegrounds" has set off a craze for chicken-eating around the world with its own strength, and has also begun its own brilliant journey. Although now as time goes by, the popularity of "PlayerUnknown's Battlegrounds" on PC games is no longer the same as before. However, "PUBG Mobile" on mobile games is still the best in similar games, living a vivid and exciting life.
Although for various reasons, the PC game "PlayerUnknown's Battlegrounds" failed to enter the national server. However, the mobile game version developed by Photon successfully landed on the national server. Of course, the name of the national server is "Peace Elite" and the foreign server is "PUBG Mobile", which is actually the same game.
According to the statistical website Sensor Tower, the global mobile game revenue rankings in August, "PUBG Mobile" (merged " Peace Elite " revenue) ranked second on the list with revenue of US$156 million. Among them, 60.7% of the revenue comes from the Chinese iOS market, while the revenue in the US market accounts for 8.8% of the
