's entry into overseas markets seems to have become a new development direction for domestic mobile game manufacturers in recent years. Just recently, the international version of "Honor of Kings" (hereinafter referred to as HOK), a popular game IP owned by and Tencent , has been launched in multiple markets. The country started the first round of closed beta testing and quickly received praise from many overseas players.
"HOK" is a mobile game with Moba gameplay. Players need to operate a hero to form a team with other heroes and fight against another team on a fixed map until the crystal deep in one party's position is destroyed. It was announced that it was over, and it was very competitive and entertaining. After the game was closed and tested, many overseas netizens expressed curiosity and wondered why this Chinese Moba "falling from the sky" could win so much applause?
In fact, if you know a little bit about "HOK", you will find that the publisher behind it is Level Infinite. It is a brand established by Tencent last year for overseas markets and has been committed to globalization and nationalization of the game business.
As an important part of Tencent's product chain, "Honor of Kings" has actually achieved very good results in China and has formed a mature Moba competitive event system. Therefore, when facing overseas markets that still have huge potential on the Moba circuit, the launch of "HOK" can actually be said to be a natural attempt. After all, it can learn from the successful precedent of "Honor of Kings" from the same source and compete in overseas markets. We will leverage our huge advantages to expand overseas markets for Tencent and achieve breakthroughs in overseas business.
From this, it is not difficult to see that the success of "HOK" in the closed and beta phase is no accident. Although it is an attempt for Tencent's products to go overseas, behind it is the embodiment of its strategy and determination to enter overseas markets. The current good reputation achieved by "HOK" actually proves the feasibility of exporting game products overseas. As players, we should encourage more excellent game products to go overseas, so that the world can hear the voice of Chinese games and see the charm of Chinese games.
