On July 14, Nintendo announced plans to acquire Japanese CG company Dynamo Pictures and rename it "Nintendo Pictures" (Nintendo Pictures).
Nintendo plans to acquire 100% of the outstanding shares of Dynamo Pictures, making it a wholly-owned subsidiary. The transaction is expected to be completed on October 3. After the acquisition is completed, Nintendo plans to change its name to Nintendo Pictures Co, Ltd. At that time, the new company will focus on developing visual content using Nintendo's IP.
(picture from Nintendo official)
Xiaolei learned that Dynamo Pictures is headquartered in Tokyo, Japan. It specializes in producing CG animations for movies, animations, games and TV series. It also includes motion capture, motion and video distribution. This animation company has participated in the motion capture of "Death Stranding", "Monster Hunter: World", "Persona", and Netflix's "Ghost in the Shell: SAC_2045", etc. The above are all well-known masterpieces in the fields of games and media. It can be seen that this company's business capabilities are quite strong and have been recognized by these well-known IP developers.
Dynamo Pictures and Nintendo have previously collaborated, with the latter producing the CG cutscenes for "Metroid: Other M" with the help of the former. It is worth mentioning that Nintendo Pictures is not the same company as the current Nintendo Studios, which will launch "Super Mario Bros. Movie." Xiaolei believes that the CG animation company acquired by Nintendo will not only be used in games in the future, but may also use its popular IP to launch animated movies.
(picture from Nintendo official)
Friends who have played games know that the plot scenes in the game are often filled with a large number of CG animations. There are actually very few games that actually use to render scenes in real time. Using CG animation instead can not only reduce the cost Performance is occupied, and the performance is relatively better. Unless game manufacturers are very confident in their game graphics, they will basically use CG. The quality of games nowadays is getting higher and higher. With the support of motion capture and modern CG technology, the quality of the movements and animations of game characters have been improved by several levels.
In Xiaolei’s view, Nintendo’s acquisition of the CG animation company is intended to strengthen its own research and development capabilities in game animation and prepare for the next new Switch. On the other hand, now that the chip shortage is too serious and Switch sales are not ideal, Nintendo may need to seek other growth possibilities to enter the film and television industry and gain greater visibility.
(cover image from Nintendo official)
