Many people want to become mobile game agents, and most people may come into contact with the profession that they heard about through some publicity channels, which is too one-sided and situational. There are also many friends who don’t know about mobile game agency, intermodal

Many people want to become mobile game agents, and most people may come into contact with the profession that they heard about through some publicity channels, which is too one-sided and situational. There are also many friends who don’t know about mobile game agency, intermodal game box model and publisher CPS. I will analyze the advantages and disadvantages of these two models, as well as various problems of these two models. There are no specific recommendations for you here.

The joint game box is to create your own SDK and then go to the publisher to receive it. It’s a bit unrealistic for a newcomer to make a game box. It costs about 10W and requires certain experience in Internet technology and online marketing. It is best for newcomers not to invest so much first. Therefore, if you want to become a box agent, you can only join the game boxes made by others, spend thousands or tens of thousands of yuan to become a franchisee, and then slowly become familiar with the work. When you become more and more powerful, you can consider opening a company to make a box.

Advantages of box agents: ① I just said that when a newcomer becomes an agent, he becomes a box franchisee, so the game does not need to consider a dedicated person to be responsible for docking the game with the publisher. There are hundreds of games in the box. As long as the player is pulled over, there are so many games for the player to play. ② In terms of revenue, it is still controlled within its own box and will not be choked by the publisher. Some boxes with greater strength will be withdrawn within a few seconds, while boxes with less strength will be withdrawn within a fixed period of time.

Disadvantages of box agency: ① As a box platform, you have to earn points, so the game points are very low, and the platform needs to take away 10-15 points, which is why some boxes promise to make 10 times the water to return the franchise Fees, because no matter how the platform makes money.

　② Due to low supervision, the gaming environment is very poor. The games in the box are games operated by different platforms. The pulling situation in the game is serious. Maybe you finally pull a player over. When you sleep, you will be pulled to other platforms with lower discounts. Even for some platforms, due to different profit models, a large number of agents focus not on promoting game boxes, but on promoting franchisees, resulting in a small number of players in the entire box, and some games may have more players than real players.

　③Some popular games may not be available in certain boxes. If you want to do it, the platform may not be able to accept it. At the same time, I can't get the latest game information because after mobile game development, I put it on the publisher first. Generally, publishers will filter once to make the profit points almost the same, and then put them into the box platform.

　④ There is no internal number. Many boxes do not provide internal numbers. This is very passive when promoting the game and there is no way to better guide players.

Game publisher CPS model, this model is to go directly to the game publisher to act as an agent, use the game publisher's own SDK, and set up independent back-end data.

Advantages of publisher CPS mode: ① Basically zero investment. There is no need to pay a franchise fee, only some deposit is required. The deposit is used to bind the agent's code of conduct, and a full refund is available as long as the regulations are not violated.

　②The game points are high, after all, there is one less middleman to earn the price difference.

　③The game resources are flexible. You can make whatever game is popular. The game update speed is also fast, and you can get first-hand game resources.

　④ Due to the existence of deposits, the publisher has very strict supervision of the entire game environment, so there is basically no problem of recruiting people and giving game discounts in the entire game. If caught, they not only run the risk of not having their deposit, but also being detained, so the whole gaming environment is pretty good.

　⑤ There is no need to talk about the importance of internal numbers. A mobile game agent without an internal number is a mobile game agent without a soul.

Disadvantages of the publisher CPS model:

① If there is only one publisher, there will be fewer games. Each publisher specializes in a few games and doesn't want hundreds of box-like titles. If you need many different games, you should receive backgrounds from many publishers.

　②Speed ​​settlement is relatively slow. Most issuers have a settlement cycle of T+1 mode, which involves certain risks. Agents need to have certain discernment capabilities and clearly distinguish the strength of the issuer. Do not accept credit A relatively low-level publisher will end up working in vain.