Recently, the simulation business mobile game " Jiangnan Hundred Scenes " launched by Yedao Games released its second anniversary PV. The PV follows its previous ink painting style and conveys to players multiple revelations such as new gameplay, new characters, and new buildings that will be launched on the second anniversary. It also triggered heated discussions among players on social platforms such as Weibo.
Whether this "debut is the peak" game can break the common "flat period" bottleneck of casual games on its second anniversary and continue to bring surprises and create new glories has become a hot topic among players.
There is no doubt that "Hundred Scenes of Jiangnan" is a game with a high starting point. When it was first launched in 2020, it became a hit at the time with its unique ink painting style and new interpretation of historical figures and many other highlights. It was only released in two games. In just one month, the game has been downloaded more than 8.95 million times on a certain platform, with daily users reaching one million, making it popular.
Since then, "Hundred Scenes of Jiangnan" has successively launched Zheng He's voyages to the West, commemorative events, the Ming Dynasty Women's Project, Chinese Valentine's Day Love Jiangnan and other activities, promoting traditional Chinese culture in fun games. According to the latest PV and other news released by the game, in this second anniversary event, "Hundred Scenes of Jiangnan" will continue to promote ancient culture and bring intangible cultural heritage [ Mother-of-pearl Lacquerware ] to the game world.
For this reason, not only did the second anniversary PV incorporate the style of traditional mother-of-pearl production mother-of-pearl , but the "Hundred Scenes of Jiangnan" game also specially opened a limited-time mother-of-pearl adventure called "Mo Shang Xing", allowing players to follow historical figures Qiu Ying created the mother-of-pearl screen "Sacred Beasts Offering Auspicious Treasures" to explore the Classic of Mountains and Seas and enter into the story of mother-of-pearl, an intangible cultural heritage. After completing the mission, you can also obtain the "Kunpeng Stone Sculpture", a building with two forms of Kun and Peng, allowing players to move the "ancient beast" back to the house.
It is said that this is also the first time that mother-of-pearl art characters, buildings and scenes appear in the game. I wonder if it can satisfy everyone's fantasy imagination of "The Classic of Mountains and Seas". But in any case, it is a rare experience for all players to be able to learn about a very important art form and cultural heritage in ancient my country - mother-of-pearl lacquerware through fun activities.
Not only that, according to official news, a new multiplayer system [Yaji] will also be opened in the game. Modeled after ancient gatherings where literati and poets discussed scriptures and culture, [Elegant Collection] allows players to build small scenes in the elegant gathering like a Jiangnan garden. It is expected to become a place for players to gather and communicate. This may also be a further official attempt at a social system, but it remains to be seen whether this system can truly play a role in socializing and uniting players.
I have to say that in order to allow more players to participate, the limited building rewards produced by the Yaji system do look more attractive.
In addition, focusing on traditional culture, the second anniversary of "Hundred Scenes of Jiangnan" also produced a commemorative animated short film, launched the "Second Anniversary Chronicle" to commemorate player stories, launched special emoticons, and launched fan works Collection activity... Compared with two years ago, "Hundred Scenes of Jiangnan" is indeed getting closer to a mature game, and has an increasingly mature player ecosystem.
Nowadays, more and more games are keen on "integration" and carry out various forms of linkage and marketing. However, sometimes the finished products may not achieve the "1+12" effect. Perhaps like "Hundred Scenes of Jiangnan", it is also a good choice to concentrate on taking root in a subdivided track, going deeper and deeper, becoming more and more stable, and firmly entering your own label into the hearts of all users.
