Moreover, "Seer" has been in operation for 13 years. This unique-looking tin man has actually been deeply rooted in people's hearts for a long time. Even some players who have never been exposed to "Seer" and its derivative works can still recognize this character. "Tin can" come

When I was a child, "Seer" was played by children; when I grow up, "Ser" is played by adults.

——Author: Preserved Fruit

A hemispherical iron body, a pair of huge eyes, two feet connected by hoses...the combination of these features is the classic character of "Sel" - the Sell robot.

It is not only the protagonist in the game, but also the role that players usually play. It can be regarded as the iconic image of "Seer". Moreover, "Seer" has been in operation for 13 years. This unique-looking tin man has actually been deeply rooted in people's hearts for a long time. Even some players who have never been exposed to "Seer" and its derivative works can still recognize this character. "Tin can" comes from it.

However, today, many years later, when the image of the SEER robot is deeply rooted in the hearts of the people, "SEER" itself made a joke and successfully made a second round on its 13th anniversary. The cause of the

incident was that a certain player accidentally encountered a dress-up bug while playing "Ser". So, he reported the problem to customer service. However, after he described the problem, he was asked back: "Are you sure this is a Seer number?"

is obviously the customer service responsible for answering players' doubts and solving problems, but they even The game is unrecognizable, and it inevitably seems a bit ridiculous. Therefore, after this screenshot appeared on the post bar, it attracted the attention of many netizens, and indirectly brought a wave of popularity to "Seer". Some people found this incident to be particularly interesting, and some people were curious. After so many years, what has become of the "Seer" I played as a child?

After clicking on the relevant posts, you will find that the reactions of netizens are surprisingly consistent - no one feels angry, people outside the circle feel happy, and people within the circle take it for granted. Some netizens said, "This is the characteristic of Taomi's ("Seer" developer) customer service. They regarded this matter as pure fun, and even directly posted a customer service quotation, which recorded the latter's every detail in detail. An outrageous statement.

"You don't have to participate if you think it's expensive."

"Then I suggest you call the police directly."

"This is not something you should worry about."

"Okay, then I wish you a happy life and goodbye."

and so on. There are countless speeches. In contrast, the customer service will say "Are you sure this is a Saier number" this time, which does not seem to be an outrageous and unacceptable operation. Therefore, compared to the popularity brought by the outrageous remarks of customer service, the players of "Seer" are obviously more focused on another thing - the 13th anniversary of "Ser".

Similar to the outrageous remarks made by customer service, in the past few years, the operation of "Seer" has always made some unexpected and outrageous operations, causing players to repeatedly provoke "incidents" and go crazy with the planners. This anniversary celebration is one of them, commonly known as the "Sell 610 Incident". First of all, it is the game anniversary activities and related welfare issues that everyone is most concerned about. Generally speaking, game anniversaries are like celebrating a game's "birthday", which is a good thing for both developers and players.

On the one hand, developers can make reasonable use of this gimmick and incorporate a variety of activities to make the entire game "lively", thereby attracting some quit players or new players. Recharge activities can also effectively increase the company's monthly revenue. On the other hand, during the anniversary celebrations, players can generally get items in the game that are not easy to get at ordinary times or can only be obtained by recharging money. This is equivalent to wasting resources in disguise, which not only improves the game experience, but also Provides positive feedback to players, stimulating their desire to continue playing.

However, it was obviously the best of both worlds, but "Ser" failed to grasp it and overturned on it.

html After the 313th anniversary version update, players found that not only the prices of some props and skins in "Ser" have increased, but the 13th anniversary rewards basically rely on player top-ups or "Sound Wave Missions" - an activity mechanism similar to a pass. , and then obtain "Yin Chao Records" to draw corresponding prizes. Overall, there is nothing wrong with the design of this event, which is similar to most games on the market. Players' dissatisfaction stems from both event details and product pricing.

pairs, this is "Ser"

"Ser" In this anniversary celebration, the anniversary anniversary exclusive elves were originally more focused on commemorative significance. Players can't get them if they don't recharge; the most expensive price before was only 31.8 Yuan's seal (a kind of elf equipment), this time the price has been directly increased to 39.8 yuan; it is divided into four weeks of "Sound Tide Missions", and each issue costs 20 yuan to upgrade... In short, the anniversary of "Ser" this time During the event, not only did props shrink, but "Yin Chao Records" were also difficult to obtain, and they also directly increased the consumption costs of players.

Even if we don’t discuss whether the pricing of specific products is reasonable, it is not difficult to see the shortcomings of the official design of the corresponding event details of "Ser" - let me ask, during the holidays, which merchant will choose to increase prices instead of discounts? Therefore, after the version update, the comment area of ​​the official updates of "Seer" was quickly occupied by players. They not only interpreted the "Sound Wave Mission" as a "money printing mission", but also combined it with the 13th anniversary promotional slogan "I want to re-understand You", pun intended as "I really got to know you again".

On this basis, some players began to use third-party software to modify the game data, directly play "Yinchao Records", and on the day of the event, they completely drained the prize pool that lasted for the entire 13th anniversary. Such an outrageous move naturally attracted the attention of the authorities. As a result, the official "Seer" made a decisive decision and chose to "revert" to repair the data of those players who used props.

As a result, this fix directly led to the overall data confusion of the "Seer" game. Not only bugs appeared frequently, players' sprite skills disappeared, and they were forcibly kicked offline during play, but also the sprites and props purchased by some players with recharge disappeared out of thin air. All Consumption and effort are wasted. There is also feedback from players that during PK, they can perform such a cool operation as "throwing capsules to catch the elves on the opposite side" - even though they cannot actually catch them.

It is hard to imagine that this kind of thing would happen to "Sel", which has been in continuous operation for 13 years. In this regard, "Ser" officials have given specific solutions after fixing the problem - players who have lost props can contact customer service, and the project team will follow up.

However, as mentioned at the beginning of the article, the customer service of "Seer" has always been a negative image in the minds of players. As a result, when players began to try to contact customer service to retrieve their lost props, memes from the customer service staff of "Seer" began to circulate among players again, and even started with "Are you sure this is Seer?" Lines.

It is worth mentioning that the popularity of this joke has made "Seer Hao" rarely break out of the circle. The popularity of "Ser Hao Bar" even made it into the top 20 of Tieba - this pair of "Ser Hao" 》It’s not a common thing. "Seer Hao" has also attracted the attention of many netizens, and some people have even begun to think about whether to register an account in "Seer Hao" to reminisce about their childhood.

As for the "incident" on the 13th anniversary of "Seer", it basically came to an end after the rewards were distributed along with the repair of the data. The issuance of rewards has effectively made up for players' dissatisfaction with the anniversary event. As for the "Sound Wave Mission", the official also gave specific instructions, pointing out that even if players do not top up, they can still get all the prize pool props and elves in the event, which is regarded as It gives players reassurance. And this kind of plot where players are scolded when they should, and officials are given when they should be given, has almost become a daily routine in "Seer".

However, for "Seer", although this incident has come to an end, it will inevitably cause the loss of some players, just like the "226 Incident" that caused a lot of fuss last year and was planned by players in bloody battles. Every time planning, Operational errors will destroy players’ expectations for the game. If "Seer" will lose some players every time such an operation is performed, how many players will be able to maintain their feelings and love and accompany "Ser" in the long run? This is obviously an unknown. Corresponding to

, the long-term operation model has led to the higher and higher threshold of "Seer" itself. Although the current "Seer" is still the same as in the past, divided into three major parts: elf cultivation, PVE, and PVP, various details have long since undergone earth-shaking changes.

Elves training is no longer just a simple matter of leveling up and improving attributes in the past. You also need to cultivate attributes such as talent, learning ability, and physical limit, as well as purchase engravings (i.e. equipment) for the elves. Overall, raising The content has become more complex and diverse; PVE has changed from the previous model of purely defeating the boss in a single time to the current model in which the boss can only be truly defeated by the number of times, by the cycle, and by the mechanism;

PVP is the most complex part of it. , long-term operation brings a variety of complex elf mechanisms. Players not only have to study various elf Buff mechanisms, but also have to think about the priority of Buffs, the release order of rounds, etc., stacking more than a dozen in one round This special effect is already commonplace in PVP in "Ser". Therefore, if you don’t have a lot of time and a lot of spare money, and just want to reminisce about your childhood, you may find after entering the game that it may be different from the "Ser" in your memory.

Of course, this change is difficult to define directly in terms of "better" or "worse". How to continuously adapt to the times during the operation process is a problem faced by all classic web game IPs, including "Seer". They are obviously using their own methods to catch up with the "trend" of the times.

Last year, "Moore Manor", which comes from the same school as "Seer", was released as a mobile game under the promotion of Thunder Games. After that, it received dozens of Weibo hot searches and became a phenomenon-level game at the time, even without Under the premise of increasing purchase volume, it once reached the top of the best-selling list and became a veritable "hot item".

At that time, many people specifically analyzed the key to the success of the mobile game "Moore Manor"-feelings. Thunder Games captured the delicate heart of those born in the 1990s and 2000s, and tied together the "Moore Manor" and their "childhood memories". As a result, the old players of the past became powerful disseminators of the "Moore Manor" mobile game .

With people shouting "Ye Qing is back", the popularity of the mobile game "Moore Manor" has increased. At that time, Thunder Games also chose to release the mobile game "Moore Manor" on June 1, which also effectively captured the unique gimmick of Children's Day, which is one of the reasons why it became a phenomenon-level game.

However, even this start cannot "save" the mobile game "Moore Manor". As one of the classic virtual community interactive games of the past, "Moore Manor" lacks core gameplay - at a glance, it looks like "a combination of countless mini-games." Although the mobile game "Moore Manor" has made certain optimizations, compared with similar games, it still lacks more innovative core competitiveness.

In this case, the endless bugs that followed became the straw that broke the camel's back. As terrifying as the popularity of the mobile game "Moore Manor" is its declining ratings and retention rate. After players reminisced about their childhood, its popularity quickly declined and eventually became a flash in the pan.

This also makes people start to wonder whether the mobile game "Obi Island: Dream Country", also represented by Thunder Games in February this year, will repeat the mistakes of the "Moore Manor" mobile game.Comparing these two old games, the gameplay of " Obi Island " is similar to that of "Moore Manor". There is only a half-year difference between the launch time and the launch time. Under the circumstances that they are almost the same, how will "Obi Island: Dream Country" get out of the game? The dilemma is actually a question worth thinking about.

However, although the previous article mentioned that "Seer" has repeatedly failed in operation and the gaming threshold has increased, it does not mean that it has not made changes to adapt to the times. Unlike "Moore Manor" and "Obi Island" which focus on the development of mobile games, "Ser" still focuses on its past web game itself. Under this circumstance, the biggest change in "Seer" is the design of the elves - on the one hand, the design of skills, attributes and Buff mechanisms, and on the other hand, the background and vertical painting design of the elves.

The skills, attributes and Buff mechanism have been briefly mentioned before, but the background and vertical painting design of the elves in "Seer" are actually moving closer to two-dimensional games. When two-dimensional games use characters as their core selling points, they tend to invest more resources in art design. Therefore, they often have exquisite and attractive character paintings, so that players are willing to take the initiative to pay for the characters.

"Seer" also follows this pattern.

On June 8th, before updating the 13th anniversary event, "Seer" released the 13th anniversary celebration version PV. The exquisite humanoid elves in it attracted the attention of countless non-"Ser" players. Everyone They all asked: "Isn't "Seer" an elf battle game? Why are all the people in it?"

Although this triggered a debate among new and old players about "can elves be like humans?", most players still People are full of praise for this, and the voices of "buying it up" in the comment area come and go. Of course, if players later criticize it for being expensive, that's another matter. The most important thing is that this is proof that the style of "Seer" has transitioned from the cute style of childhood to today's popular aesthetic style on the Internet. It is also proof that "Seer" is constantly innovating.

"Seer" also has some lagging behind. For example, "Seer" still uses the two ancient technology stacks of Flash and H5 to develop and operate the game in 2022, instead of choosing to use stronger technical capabilities to reconstruct it. This is more or less like "living on". . However, perhaps they did not reconstruct "Purchaser" because they planned to use the IP to directly make a new game - such as "Project Purcell" announced in April. "Project Purcell" is positioned as a cute card-drawing mobile game that focuses on character development. Compared with "Purchaser", it can better leverage Taomi's advantages in vertical painting art.

Compared with the first three, " Rock Kingdom " under Tencent seems to focus more on technical research and development. Similar to "Ser", "Rock Kingdom" is also a game where you control pets to fight. When web games were tepid, in May last year, Tencent released the first mobile game trailer for "Rock Kingdom" - this is the orthodox sequel to the web game version of "Rock Kingdom".

Judging from the subsequent intermittently updated content of the official account, the mobile game "Rock Kingdom" is obviously more ambitious. It focuses on creating a 3D pet world while retaining the original flavor.

In any case, compared with the first three, the "Rock Kingdom" mobile game obviously looks more amazing. It demonstrates more powerful technical capabilities that are more in line with the creative background of the times, and the game is positioned as an "open world RPG", which is in line with the time when players have been playing "Rock Kingdom", "Cell" and even the "Pokémon" series since they were young. , longing for a more three-dimensional and open adventure world - the success of "Pokémon Legends: Arceus" undoubtedly proves this.

However, as the "Rock Kingdom" web game comes to an end, we still need to wait for the mobile game to be launched before we can make a judgment on the specific quality of the "Rock Kingdom" mobile game.

It is not difficult to see that "Cell", "Moore Manor", "Obi Island" and "Rock Kingdom", which are also classic web game IPs, have reached the end of their long-term operation. The difference is that some of them are still in operation. Some have been shut down. Although their experiences, backgrounds and even gameplay are not exactly the same, they are similar in some aspects - now that mobile games are booming, they are all trying to seek innovation and rebirth in mobile games.

The popularity of the mobile game "Moore Manor" last year is enough to prove the potential of these sentiments in web game IP. How to capture the delicate parts of players' hearts through emotions is an issue they need to consider, but it is not the only issue they need to consider - in addition, these IPs also need to find areas and directions of expertise in the wave of the times. , find your own appearance that is more in line with the market environment.

Otherwise, they will only live in people's memories as "feelings" forever.

Note: The above content is transferred from the official