Can you still brew wine in the game? On the occasion of the "Zhengtu Carnival" in 2022, Golden Sauce Wine joins hands with the Zhengtu brand to deeply combine the virtual world of the game with the traditional reality of liquor, creating another innovative gameplay. "Zhengtu", wh

Can

still make wine in the game?

On the occasion of the 2022 "Zhengtu Carnival", Golden Sauce Wine joins hands with the Zhengtu brand to deeply combine the virtual world of the game with the traditional reality of liquor, creating another innovative gameplay. " journey ", which was launched 17 years ago by

, is one of the well-known brands of national war MMORPG online games and a milestone IP in the history of online games. This time, Golden Sauce Wine has been integrated into Zhengtu, and through the in-game cloud brewing, drinking gameplay, and co-branded sauce wine , the brotherhood in Zhengtu culture matches the wine culture, attracting many new players.

What kind of sparks will be sparked when the martial arts culture of Zhengtu National War and the millennium liquor culture of Golden Sauce Wine collide?

Open up the online scene

Upgrade the liquor consumption experience

In recent years, rejuvenation has been a commonly discussed topic in the liquor industry. Computer and mobile games, as the main social tools for young people, have gradually become new weapons in the Z era of liquor industry fans.

There are not a few wine brands that create cultural IP across borders through games. The reason why Golden Sauce Wine dares to play this card is actually based on the strong strength and high popularity of the game "Journey".

"Zhengtu" is one of China's most popular large-scale online games. Since its launch in 2006, the entire series of products has accumulated more than 500 million players and set a record of 2.1 million players online at the same time. In addition, in 2020, the "Zhengtu" movie under the giant network once received a high score of 8.8 from iQiyi, and was officially connected with the American video streaming giant Netflix to introduce it to overseas markets.

html From June 24th to July 31st at 23:59, Golden Sauce Wine and the "Zhengtu" online high-end game launched a "Three Gains" activity - brewed Golden Sauce Wine, drank Golden Sauce Wine to get physical objects, and fought BOSS to get gold. Sauce wine.

After logging into the game every day, find the NPC "Golden Sauce Wine" and "Start Brewing" through the game guide. After the brewing is completed, you can obtain the game prop "Golden Sauce Wine". This prop is a special wine and you can only drink one bottle per day. , the experience is 5% more than that of ordinary wine; when using the props, there is a random probability to directly obtain the "Golden Sauce Wine Exchange Coupon ". After use, fill in the personal information and submit it, and it will be distributed by express delivery after the event. Online prop activities have a validity period, and the redemption coupon props are valid for 3 days. If personal information is not submitted before the end of the activity, it will be deemed invalid.

html From June 28th to July 25th, there will be a limited-time sauce wine gift event in "Zhengtu". Players will obtain golden sauce wine props from the golden sauce wine NPC every day. Use the props to participate in the world BOSS and get a sauce wine gift pack. After opening it, there is a chance to get the physical gold sauce wine. Through welfare gifts, occupies players' consumption minds and also allows them to form a new understanding of sauce and wine.

Through the storyline, costumes and props, scene settings and welfare activities, young people will establish a deeper emotional connection with the characters of Golden Sauce. High-intensity brand interaction while entertaining strengthens the consumer stickiness between players and products, making the brand IP image of Golden Sauce Wine deeply rooted in the hearts of the people.

uses its own advantages

to realize the concept of "co-creation"

The cooperation between Zhengtu IP and Jinjiang Liquor is actually the integration of resources from the two major advantageous sectors of Giant Group. It relies on its own advantages to make full use of resources to form a new liquor promotion model.

Giant Group founder Shi Yuzhu said that we must adhere to the concept of "co-creation", jointly create a journey, co-create sauce wine, listen to the opinions of users and consumers, get close to consumers, and jointly create golden sauce wine.

In recent years, Golden Sauce Wine has always adhered to the "evolution" of brand positioning and expression, actively launched brand campaigns, and targeted brand breakthrough opportunities. Since 2021, Golden Sauce Wine has joined hands with CCTV to launch commercials on CCTV1, CCTV2, CCTV7 and other channels, seizing the publicity high ground. Recently, Golden Sauce Wine also invited Tengger as the "Chief Emotional Officer", and brand communication continues to innovate (click the link to read the original article "Tengger has a new job: Golden Sauce Wine "Chief Emotional Officer" ").

With its high-quality products, Golden Sauce Wine has won widespread support from the industry, dealers and consumers. It has won many awards since its launch: the 2nd Wine Industry Qingyun Award "Top Ten New Products of the Year" Award, the 2020 International Liquor Award The "Gold Award" of the Liquor (China) Grand Prix (ISGC) and the "Vibrant New Product" Award of Food, the "Category Contribution Award" of the 2nd Maotai-flavor Liquor Power Conference, "TOP100 Maotai Liquor Single Products in 2021", etc.

For Giant Group, Golden Sauce Wine, as a "rookie" in the industry, coupled with the influence of Zhengtu IP, will achieve a "1+1>2" cooperation effect. This is another manifestation of creating innovative and differentiated value .

After the launch of the strategic cooperation between Zhengtu IP and Jinjiangjiu, the concept of "co-creation" will be extended from the game business to the liquor business. Golden Sauce Wine will replicate the successful experience of "Co-Creation Journey" and work with the vast number of consumers and dealers to "co-create Sauce Wine" in terms of quality, technology, brand, culture and other aspects, and share the development dividends.

Industry insiders said that successful new sauce wine brands in recent years often have their own characteristics. To explore their own advantages and characteristics, sauce wine companies need to find their own positioning and create differentiated value for the company to have a higher possibility of success. The Zhengtu brand has strong Internet genes, which promotes Jinjiangjiu's products to reach more consumers in a more efficient way.

Combined with digital technology

Promote the rejuvenation of liquor

Without digitization, there is no future.

Golden Sauce Wine is seizing this trend and constantly exploring and experimenting with digital technology.

Recently, Golden Sauce Wine launched its first limited edition digital collection, with the first batch of 33 exclusive editions and 288 collector's editions being released. In terms of design, Golden Sauce Wine invited Liu Ming, a well-known digital painting artist in the industry, to create a painting with the national image of the tiger, the "king of beasts", and the elements of liquor brewing as the creative theme, painting a picture of roaring tigers and the fragrance of wine. scene.

Relying on the technological empowerment of Giant Group, Golden Sauce Wine has become the first echelon in the liquor industry to issue digital collections. Giant Group provided integrated R&D technical support for the project and cast the digital collection based on the "third-generation public chain" tree diagram blockchain underlying system public chain, giving it authentic, credible, unique, and clearly traceable asset certainty. Certificate of authority.

’s cooperation with Zhengtu IP is a new attempt made by Golden Sauce Wine following the digital collection.

Industry insiders have analyzed that the game engine is widely used in many industrial design fields. It is an innovative initiative to use game research and development technology to promote the wine brewing business. The game industry has industry-leading R&D technologies and processes, which will bring cross-border empowerment to the development of the sauce and wine industry. In the future, Golden Sauce and Journey are expected to deepen cooperation in this field.

has fully upgraded its brand to open up a new situation in the development of the soy sauce and wine industry. In the future, with the advancement of the digitalization of soy sauce and wine, golden soy sauce and wine will take the lead in entering a new era of development.