Yebabing is a special product in western Guangdong. It has a long history and is a kind of food made during the folk New Year. In some important festivals and important moments in life, the participation of Yebabing is indispensable. Because the outside is wrapped in pineapple tree leaves, it is called "leaf pie". Ye Ta Bing is widely circulated among the people and is deeply loved by people. During the holidays, people must bring Ye Ta Bing Bing to go to relatives, because that is the best gift and the best blessing.
1. The historical origin and development of western Guangdong leaf cakes
1.1 The historical origin of western Guangdong leaf cakes
The historical origin of leaf cakes, there are two popular theories. One is a kind of dry food that coastal fishermen bring when they go out to sea to fish. They are wrapped in vegetable leaves and eaten after going out to sea to supplement vegetable vitamins and other vegetable protein and fat. Sometimes when you don't go out to sea in stormy weather, the pie wrapped with vegetable leaves is easy to deteriorate, which affects the crust and fillings inside. So people think about replacing the vegetable leaves with other things. After many experiments, they found that the leaves of the pineapple tree are more suitable. There are pineapple trees in front of and behind the house. It is convenient to pick the leaves and keep it for a long time. This is the origin of Ye Ta Bing. The second argument of
has something to do with Han Da, the military master of the Lei Zu Chen Wenyu Group. There is a popular saying in the folk "Feida sells cakes", which describes creativity and ideas. "Fei Da" is Han Da, and the cakes he sells are the prototype of Ye Da Bing. Handa has been very clever since he was a child. He was only good fortune. He was selected as a talent at the age of sixteen, and he failed to make the list when he was tested for candidates from nineteen to forty. Handa couldn't make the test, but he still had to support his family. He was proud and didn't want to write ghostwriting to others, so he thought about other ways to make a living. Handa doesn't like to eat traditional dishes. He likes to mix the ingredients casually. One day, he used the peanuts, sesame seeds and rice left at home to mix them, and he discovered that it was surprisingly delicious. This coincided with his way of making a living, so he used family rice as the skin, wrapped the sesame and peanut filling, and sold it to his wife. However, it’s no problem to make one or two by yourself. If you cook too much, it will stick together. Just as he was thinking about what material to use to wrap this new-born pie, a leaf floated from the wooden pineapple tree next to the house, and it just fell on his head, touching his inspiration, so he wrapped the pie with pineapple leaves When I got up, I also got Ye Ta Bing. According to historical records, Chen Wenyu, the ancestor of Leizhou, was born in the Southern Dynasties and died in the early Tang Dynasty.
1.2 The development of leaf cakes in western Guangdong
Before the Yuan Dynasty, leaf cakes in western Guangdong were mainly salty, which was mainly affected by the natural environment of the region. The southern climate is hot and the human body sweats a lot, which can easily cause salt loss. After the Yuan Dynasty, with the continuous southward migration of the northern population, the influence of the exile culture, and the continuous impact of the sweet food culture in the Central Plains, the eating habits of western Guangdong have also undergone major changes. Gradually become a sweet and savoury.
Yebabing was originally a food made during the New Year with the folks in western Guangdong. Before the Spring Festival, every family gathered together and made their own cakes, sharing the joy of family. In addition, Ye Ta Bing plays an important role in celebrations and celebrations. Generally, you can see Ye Ta Bing in the festive seasons or important occasions among the people. The locals go out to work or make friendships, and they also make some leaf cakes to take, which is convenient and delicious. Now Ye Dah Bing has been developed and transformed into a commodity, which is sold on the local market all year round, and the market effect is good. Some people who go out to work and travel also bring Ye Da Bing with them when they are away, and they share the deliciousness of Ye Da Bing with people from other places. They also promote the reputation of Ye Da Bing. People from other places are attracted to it. Come, buy it. There is an old saying in the Leizhou area of western Guangdong: "Enter Leizhou City, worship Tianning Temple, and eat Leizhou Baiba". (Tianning Temple was called "Bao'en Temple" in ancient times, also known as "Tianning Wanshou Temple". Founded by the founder of the mountain, Xiu Gong, in the fifth year of the Dali period of the Tang Dynasty (770 years), it has been more than 1,200 years ago and is the first in Leizhou. Ancient temple.) Baiba is talking about Ye Da Bing, which shows the status of Ye Da Bing.
2 Interpretation of the cooking technology of western Guangdong leaf cake
2.1 Characteristics of raw materials
leaf cake uses glutinous rice as the crust, glutinous rice as the crust, the taste can achieve a soft waxy effect. The filling materials of the Yeta Bing are adapted to local conditions. The filling is made of peanuts, coconut shreds, sesame kernels, winter melon sugar, etc. The mixed sugar is sweet, and no sugar is salty, which is crisp and delicious. The softness of the dough and the crispness of the filling have undergone wonderful changes. The taste is rich and the aftertaste is endless. The leaves of the pineapple tree are used for the leavesDuring the steaming process, the pineapple leaves of the tree exudes a refreshing smell of green leaves, which makes the aroma more pleasant.
2.2 The production process of
is simple and divided into five steps:
①Select pineapple leaves of suitable size and clean them;
②Put the selected glutinous rice into a container, add clean water to soak for one night, and then grind the rice Make it into powder, add a little sugar water, stir while pouring the water, the dough can be whipped into a dough;
③process the various fillings separately before mixing;
④take a dough that has been beaten and knead it Add the filling to the thick dough and tighten it with a tiger’s mouth. Then pick two leaves of the same size, one on the top and one on the other. The pie is sandwiched in the middle, and the "leaf pie" is wrapped;
⑤ boil water on the fire, and the leaf Put the cake in a steamer and steam for an hour; each of the five steps of
will affect the characteristics of the finished product, so you must grasp every detail so that you can make a delicious leaf cake.
2.3 Flavor characteristics
selects the steaming cooking method, which not only maintains the original characteristics of the material, but also does not lose its nutrients. Tear open the crust, it is a rich aroma of peanuts, coconut shreds and sesame seeds. When you bite it, it is sticky and sweet. The outer layer is soft and the inner layer is crispy. After the steamed leaf cake is cooled, you can also remove the pineapple leaves. Use a frying method to fry on both sides until golden on both sides. The flavor is more unique, and the outer layer is slightly crispy. The inner layer is soft and glutinous and crispy. There is sweetness in the salty, and a little salty in the sweetness. It will not conflict with each other, and the taste is just right.
3 The pie-making culture of western Guangdong bears continuous self-improvement and pragmatism.
The ancient environment in western Guangdong was harsh, and the miasma was flooded. Although the gifts from nature are sufficient, it must go through hard work to turn natural products into economic products and special products. Therefore, the people in western Guangdong have hamstrings and toil under the scorching sun all year round, unlike other areas where there is more slack in agriculture. In order to survive better, people have the courage to fight against nature, strive for self-improvement and hard work. The origin and spread of Ye Ta Bing reflect people's pragmatic spirit to support their families and make ends meet. Open grassland, open the rice paddies, and build a beautiful home. The current development in western Guangdong is a testament to this pragmatic.
3.2 Friendly neighbors, generations and friendships
In the old days of lack of clothing and food, it was definitely a wealthy family to be able to eat leaf cakes frequently. Most people can't afford to eat it at ordinary times. They only have the opportunity to eat it during the holidays. At that time, the leaf cake was very precious, so it became a gift when visiting relatives. This custom has continued to this day. Although I eat less now, I have to prepare some leaf cakes when I leave for relatives during the New Year. Although this gift is no longer valuable, it represents the same good wishes. Or, during the Chinese New Year, everyone meets to make Ye Ta Bing, and the two families become a family. Even if they don't make Ye Ta Bing at home, they will go to other homes to help them. Frequent noodles, walk around more, friendly neighbors.
3.3 People live in harmony with nature
Compared with other regions, western Guangdong has a slower historical development, so many original ecological eating habits are preserved. Advocating and respecting nature are fully reflected in the diet of western Guangdong. The selection of leaf cakes is close to natural ones and is in balance with the needs of the human body. In the cooking process, the concept of authenticity is incorporated, no additional condiments are added, and the most healthy cooking method is used to ensure the nutrition and deliciousness of natural ingredients. This is the trust that the people of western Guangdong have in the gift of nature, using natural ingredients for matching and seasoning with natural ingredients. Western Guangdong is now a livable area in China, and Zhanjiang in Western Guangdong is one of the most livable cities in China. This is inseparable from the protection of nature in Western Guangdong, and this is in keeping with the idea that people in Western Guangdong respect nature. Concepts are inseparable. The western Guangdong region develops and utilizes nature, but also respects nature, and people live in harmony with nature.
4 The development of western Guangdong leaf cakes is facing problems
4.1 Changes in eating habits
Since the founding of New China for more than 60 years, Chinese people’s eating habits have changed with social changes and economic development, from food and clothing to big fish and meat, to the pursuit of good Eat and keep healthy. Today's Chinese consumers are no longer filling their stomachs with food, but eating well and healthy. Those flying in the sky, swimming in the water, and walking on the ground, eat everything. Times are changing, people's living standards have improved, food has more choices, and tastes have changed more. In order to save trouble, some rural families don’t bother to make Ye Ta Bing and go straight to the town.Order or buy now. Many young people are not as enthusiastic about learning how to make Ye Ta Bing, let alone action making, as their predecessors. What's more, only the older generation likes to eat the Yedabing made or purchased at home, and the younger generation just tastes it.
4.2 The impact of foreign food
With the intensification of economic globalization and the deepening of my country's reform and opening up, foreign food is becoming more and more diverse, coupled with the pervasive advertising offensive of foreign fast food, children can not resist the temptation of advertising and delicious food. Foreign fast food is sought after, and foreign fast food occupies a large catering market in my country. All kinds of western foods are also affecting traditional Chinese foods, either advancing with the times, or stagnating, or even on the verge of being lost. Ye Ta Bing is also facing various competitions and shocks in traditional and modern, Eastern and Western food culture, and consumption concepts.
4.3 The stagnation of its own development
Ye Babing retains the tradition, but has no innovation, lagging behind the development of the industry. The selection of materials is simple and common, the operation process is complicated, the production cost is high, and the added value is low, resulting in relatively low profits. Lack of publicity, too low visibility, and low recognition by the younger generation. It has not further explored its cultural value and spiritual load, lacked self-confidence in its own culture, and failed to make it a cultural brand and sell its culture to the market.
4.4 The continuous development of the catering industry
In recent years, the development of my country's catering industry has been very rapid. According to statistics, the growth rate of the catering industry is 10% higher than that of other industries. Various catering stores are emerging in endlessly, cooking equipment is constantly improving, cooking methods are becoming more and more diverse, and cooking products are being updated. It can be said that my country is ushering in a period of great development in the catering industry. The market prospects are very broad. Similarly, the competition in the catering industry is becoming more and more fierce. These are not only opportunities for Ye Dabing's development, but also problems that need to be solved urgently.
5 Development countermeasures for western Guangdong leaf pie
5.1 Improved technology
Enrich the selection of materials, combine Chinese and Western, and make full use of popular materials in the market, such as chocolate, cream, cheese and cheese, etc., to make "snowy leaf pie", " Popping Chocolate Leaf Cake" and so on. The stuffing is not limited to vegetarian food, and various meat products can also be developed. If the well-known dog meat in the area can be used as the stuffing, the two can be combined and jointly promoted and developed together, which can also effectively attract consumers. .
increases its cooking methods, frying, boiling, frying, roasting, etc., and develops a variety of cooking methods to meet the diverse needs of people in order to achieve the purpose of expanding the market. The standardized production mode of
is inevitable. To improve its efficiency, it is necessary to explore the standardized production of leaf cakes. On the basis of ensuring the taste, mass production, pursuit of its efficient production methods, increase profits, and attract more Of investors invested in the market of Ye Ta Bing.
5.2 Propaganda and promotion of
leaf cake as a traditional delicacy, although it is more famous in western Guangdong, it is rarely known in other regions, so publicity and promotion are the top priority. Online marketing: It is recommended to use the restaurant and entertainment website with a high click-through rate in my country, and use the power of the Internet to break the shackles of space, so that most people know and understand Ye Ta Bing. Street sign publicity: such as special store advertisements, street sign advertisements, food billboards and TV commercials, etc., use advertisements to vigorously promote the characteristics of Ye Ta Bing and attract customers to come and consume. Store promotion: Develop and establish stores specializing in the development and sales of Ye Ta Bing, and establish a series of industrial chains to attract more people to participate in this market. The construction of
5.3 sales platform The promotion of
must be consistent with the construction of the sales platform in order to really let Ye Dabing go out. Actively participate in various food and cultural festivals, look for opportunities to display and sales platforms for Ye Dabing, look for partners, and start the first step out of Western Guangdong. Establish Ye Ta Bing R & D institutions and exclusive physical stores, and first cultivate a group of successfully operated stores, and use this as publicity to promote gourmet franchise stores. Establish an online sales platform, expand sales channels, reduce the cost of middlemen, realize the direct connection between production and sales, and expand the market. Combining with the strategy of encouraging the development of food in western Guangdong, seeking government policy support, other industries develop
5.4 Cultural mining
The development of Ye Da Bing is inseparable from its cultural excavation. The relevant departments of the Western Guangdong Government should dig deeper into Ye Da Bing. Containing Chinese excellent ideas, humanistic spirit, and ethics, creating a local cultural atmosphere for the excavation and development of local brands, enriching the brand culture of Ye Ta Bing, increasing public recognition of local food characteristics and cultural connotations, and encouraging citizens to spontaneouslyThe excavation and development of sexuality leaves a cake. Set up courses to learn Ye Da Bing in major middle and higher vocational colleges to disseminate and teach how to make Ye Da Bing. Carry out non-governmental propaganda activities, invite relevant people who have research, to spread the leaf cake craft and cultural bearing for the masses.
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