This is all based on my thirty years of laying a solid foundation for identifying wine. Over the past thirty years, I have repeatedly compared and tasted various famous wines around the world. I drank enough eight tons of white wine. The red wine and beer have not yet calculated.

Author: Du Xue

Since I created the world's top luxury sauce wine , I have always been fighting alone, because there are no models made by my predecessors to refer to, and the history, culture, production technology and sauce wine culture of foreign luxury wine are completely different. For example, the wine cultures such as whiskey or brandy produced by Westerners are not the same as ours, and they are not comparable at all and cannot be referenced.

This is all based on my thirty years of laying a solid foundation for identifying wine. Over the past thirty years, I have repeatedly compared and tasted all kinds of famous wines around the world, and drank enough eight tons of white wine. The red wine and beer have not yet calculated. This matter has been going on subtly and in a low-key manner. Later, I found that the best wine for the world is sauce wine. A few years ago, I was thinking that there is no luxury wine in our country, and let foreign brand wines gallop across the board. Why don’t I create a world’s top luxury sauce wine? If I choose the top base wine among sauce wines as raw materials for the mixing masters to mix it into a world’s top luxury sauce wine, it will definitely achieve unexpected results. Although it is expensive to do so, it is worth exploring and trying.

If you have a dream, you need to realize it. From the process of pre-examination of the company name and other processes to the date of obtaining the business license, it happened to be August 18, 2020. Because now the company is opened online, this time cannot be determined artificially. According to my sensitivity to numbers, I feel that the date of establishing a company on the business license seems to indicate that I will make a fortune in the future. I cannot be careless in name, declaration of registered trademarks, copyrights, etc., and I need to integrate my life's unique skills into it. I do things with decisiveness and dare not slack off or delay for a moment.

is the most difficult journey in my life, because no one in China makes luxury goods. It can be said that in the domestic luxury goods industry, I don’t see the ancients in front of me and the comers behind me. That's why I think this thing should be done unswervingly, although I know it is not easy to do. The project only invests in advertising, and the advertising fee can be said to be astronomical, so the risk is also very high, which is a very risky thing. If it were easy, domestic entrepreneurs would have done it long ago. If that were the case, I would have saved me from doing it.

Because no one has done this so far, it means that its difficulty is like reaching the sky. This just fits my personality that I like to challenge various "impossible". My personality traits are that the more others say it is difficult to do, the more I say it is impossible to accomplish, the more I like to challenge it. Challenge such so-called "impossible". Whether it is helping others or doing it myself for half my life, I have been through it. If everyone says it is easy or project, I will not be willing to participate.

The creation of luxury sauce wine has been persisted until now. It has been like climbing from the flat ground at the bottom of the mountain to the top of the mountain, and then looking down from the top of the mountain, it is a cliff, a bit of a cold feeling. In the luxury wine industry in China, if I want to find a business competitor with the same product positioning, I can’t find any dialogue and communication on the top of the mountain. Because the development of various types of enterprises that have grown up now is generally: there are at least a few competitors in the competition among peers, so that they can imitate and learn from each other, and everyone can reduce the number of detours.

After I positioned the product as a luxury product, I was considered to be another track of climbing mountains, rock climbing and crossing the ocean. I could only develop, think and innovate alone in the lonely luxury product boundary. As for the positioning of luxury sauce wine itself, most consumers cannot afford it. This is like building a wall for myself. If I think about it, I can only fly to a high place.

Along the way, I have stayed up late to create and plan for three consecutive years. It can be said that it is a journey of ups and downs, and it is not easy. To sum up, it means following inspiration and creativity, product pursuit of extraordinary and unworldly, packaging pursues the inheritance of red culture as the primary focus, and patriotism and national sentiment as the main tone. In operation, we should not focus on making money, but on the ambition of the people of the country.

Westerners use the history of their family brewing as a selling point for luxury wine (as we all know, the shelf life of red wine is generally eight years, not the longer the better. After the storage time, the better, the red wine tastes dry or bitter, and it is difficult to swallow. So foreigners tell you that a certain Fiberglass in 1982 is selling concepts. Among white wine, sauce wine is the most resistant to storage. Sauce wine is generally the best to drink in 10-15 years. It will become a soft and slightly sweet product after more than 15 years, and is more suitable for mixing. As for other aromatic white wines, drinking it for a long time is not good for the body.) And I use the selling point for luxury sauce wines, patriotism, red gene poetry culture, the true connotation and soul of sauce wine, China's brewing history and culture for thousands of years, bronze culture and other Chinese elements.

Someone once said to me on the phone: "If you export it, "Blessing the sun shines in all directions" and "Red sun shines in all directions" the world's top luxury sauce wine is the liquor product that best represents Chinese cultural elements. It is a well-deserved Chinese famous wine and world-famous wine! Your wine is the pride of us Chinese, and I am proud that we have a truly luxurious sauce wine in the country." This is a staff member of a foreign embassy in China called to evaluate our company's sauce wine products, because she is also a Chinese and has a patriotic heart. She is very knowledgeable about all kinds of luxury goods in the world. She summarized this conclusion after repeated comparisons. They know that foreign wine mainly combines story and history. After answering the phone, I was very pleased and couldn't help but drink a few glasses of the classic blessed wine I created. At this time, the feeling was really good and very fulfilling.

In terms of corporate culture and brand culture construction in the early stages of the company's entrepreneurship, I can say it is: "one person, one horse, one martial arts", because the luxury sauce wine created by our company now is not racing on the same track as domestic companies in the same industry, so there is no conflict of interest. I chose to walk alone on the world-class brand track and strolling forward. Although I felt lonely, I also felt very happy when I entered the world of luxury goods alone. Sometimes I can’t help but sigh alone: ​​“It feels like walking to the west”, “The luxury goods industry is so lonely!” Because in the world’s luxury wine industry, there are only a few companies that can become a world-renowned brand. It is very challenging for me, and no matter how lonely it is, it is worth it.

As for industry competition, I think foreign brands will also tolerate me, because they will not offend a poet and writer who holds a pen. They know the power of that pen, because I casually analyze their wine culture and gimmicks, which is enough for them to drink a pot. Moreover, I am also proficient in international law, so I am not worried about my wine taking the international route.

The overall development process and actual situation of our company's brand have been reported to the society in a timely manner through the media platform, aiming to teach entrepreneurs how to build a world-class brand. As long as I read my poems, essays, essays, etc. seriously and systematically, I will gain a lot. I think my innovative spirit will inspire everyone.

Some time ago, a Shanghai writer came to Xi'an to visit me. He is not only a writer, but also an entrepreneur. He has been making sauce wine for more than ten years. After listening to my words in person, he carefully learned about my product packaging, price positioning, corporate culture, etc. After he was deeply moved, he said: "Today I was so shocked. This cultural connotation and positioning cannot be copied or surpassed by others, and it cannot be surpassed. In the "Blessing Sun Shines in Eight Directions", there are round and square. Where the sun shines and where the earth is shady, there is also yang and yin, which constitutes the "quadron", "yin and yang" and "Tai Chi" in Chinese traditional culture. It is indeed a classic. You must be the name you asked the master to show it.Besides, the price is generally rare on the market for 1,000 yuan sauce wine, and it is difficult to sell. How can you sell this luxury sauce wine at such a high price? I can't even think about it. Don't say you'll do it. I learned it today! This is a great inspiration for me!" After he said so much in one breath, I said: "My company's 'red sun shines everywhere' and 'blessed sun' I have all named the names of the trademark brands in Bafang. I also understand the knowledge about Feng Shui, Yin and Yang and Five Elements, Yi and other aspects. I also understand the four-pillar prediction, eight characters, palmistry, face, etc. At present, you are the first person to understand my brand connotation and mystery, which means you are also a master. Market Economy is a process of survival of the fittest. As for product prices, there is a reason to sell high, and there is a reason to sell low! Moreover, marketing is a very profound knowledge." After greeting for a long time, the two said goodbye to each other, and he said: "Next time I come to Xi'an, I will continue to ask Mr. Du for advice. "

But then again, the water in my horoscope is particularly strong, and there are rain and simple characters in the name, which is equivalent to rain and snow plus water in the horoscope. I am the legal representative of the company, and I also have water in the industry. Only when there is enough water inside and outside can I withstand the scorching sun. Whether it is "Fu Sun" or "Red Sun", the eight characters of ordinary people cannot withstand it, so a good name may not be suitable for anyone.

In terms of brand building, I have taken the path of "innovation alone", integrating the wisdom of my ancients and my own wisdom. It can be said that "Fu Sun Shines in all directions" and "Red Sun "Lighting in all directions" brand cultural creativity is truly: "Ingenious and unique!" It is like an insurmountable mountain, and its brand culture will be a ' evergreen tree '. Its vitality is as long as the sun, and it can release huge energy. It shines brightly, it shines in all directions, and it is a spirit of dedication and a great love in the world. Let me ask, what brand name can compare with the trademark or brand name of international luxury goods today, compared with the Sun (English: Sun)? What can you do if you have a "human head cow"? What can you do if you have a "Anioshi"? It’s not just a part of looking up? Because no matter how you compare, it can’t reach it! It’s not the same order of magnitude. From this point of view, compared with other luxury brands in the world, it is even better than that, or it can be said to be “ to look at the mountains of small ”.

Author profile:

Du Xue

Shaanxi Province New Long March Assaulter

"Decision-making Chinese Expert Think Tank" Visiting Professor

Special Researcher of the Cultural Tourism Committee of the China National Film and Television Art Development Promotion Association

From August 6, 2022 to serve as Hong Kong TV "China Health" column International Health Image Ambassador

On August 30, 2022, "No. 1 Health Report" awarded Du Xue the honor of "Health Ambassador" Reputable title.

Member of the Adult Education Committee of China Medical Education Association

Chairman of Shaanxi Fuyou Future Brand Operation Co., Ltd.

Deputy Editor-in-Chief of "China Guang Information Network"

Director of External Literature Department of Shaanxi Operation Center

Director of "Chinese Headlines" Shaanxi Operation Center Signed Columnist

Signed Columnist

Vice Chairman of the Literature Baihuayuan Writers Alliance, Chairman of Shaanxi Branch

Director of the Nantong Branch of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Board of Director of the Book of Literature Baihuayuan Writers Alliance

"Fuyang Shining the Eight Directions" "Red Sun Shining the Eight Directions" brand creator, the world's top luxury sauce wine founder, first-class wine taster.

As a promoter of the big health cultural industry and a fan of traditional Chinese medicine culture, the author is able to actively promote the healthy food culture. At the same time, he also wrote an article in the media to promote the development of traditional Chinese medicine culture and use his own practical actions to promote the development of the health cause of the whole people. The manuscripts he wrote have been included in the book "The Power of Traditional Chinese Medicine" in Healthy China.

The poetic work "The Fragrance of Orchids and the Fragrance of the Wind" created by the author won the special prize in the 5th "Baihuayuan Cup" National Essay Competition.

The prose work "Preparing for the Rain" won the first prize in the 2022 National "Contemporary Writers Cup" Literature and Art Competition.

prose work "Patriotism, Start from Consumption of Domestic Products" won the first prize in the 2022 "China Educational Science" Forum Excellent Works.

prose work "Rural Night" won the first prize in the 2022 "China Education Science Cup" Original Literary Works Competition awarded by China Education Press.

The red gene inheritance poem created by the author was once reported in the form of a dialogue interview on July 23, 2021 by the " China Internet News Center " (China.com) under the supervision of the State Council Information Office.

The author's literary works such as poetry, prose, short stories, , poetry theories and other literary works have been published on media platforms such as " China.com ", "China Guang Information Network", "China Travel and Business Media Network", "Contemporary Writers" magazine "Chinese Headlines", "Harmony Shaanxi Network", " Henan Science and Technology News ", "Literature Hundred Flowers Garden" magazine "Today's Headlines", "Tencent News", "NetEase News", "Sohu News", "Chinese Poetry Society Official Website (Poetry Cloud), "Zizhou Poetry Magazine", "Zizhou Square Chronicles", "Zizhou Literature Garden", "Fugu Culture", "Fuzhou Hongwenyuan" and other media platforms. Among them, the "Blessing Sun Shines in Eight Directions" and "Red Sun Shines in Eight Directions" brand award speeches have been published on more than 2,000 online media platforms.